{"id":5527,"date":"2023-12-23T02:12:59","date_gmt":"2023-12-23T02:12:59","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/the-2024-guide-to-social-media-strategy-for-executives\/"},"modified":"2023-12-23T02:12:59","modified_gmt":"2023-12-23T02:12:59","slug":"the-2024-guide-to-social-media-strategy-for-executives","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/the-2024-guide-to-social-media-strategy-for-executives\/","title":{"rendered":"The 2024 Guide to Social Media Strategy for Executives"},"content":{"rendered":"


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Whether you\u2019re B2B or B2C, your customers want to engage with humans on social media. 56% of customers<\/a> want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week.<\/p>\n

How can you \u2014 a CEO, CFO, CMO, or other executive \u2014 tip the scale in your favor? Easy: be active on social media.<\/p>\n

You don\u2019t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don\u2019t need to be active on every social media platform, or have the most original thought leadership content.<\/p>\n

Just be yourself and devote about 5-10 minutes a day, and you\u2019ll be growing your executive social media presence in no time. Here\u2019s exactly how to do it.<\/p>\n

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Bonus: Download a free employee advocacy toolkit<\/span><\/strong> that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Why should execs be on social media?<\/span><\/h2>\n

Build a (human) personal brand<\/h3>\n

Being on social media benefits your company and also has big perks for you. As mentioned above, your customers want more personal content from businesses.<\/p>\n

That doesn\u2019t mean they want to know about your recent doctor\u2019s appointment or your everyday morning routine. It means they want stuff that\u2019s human-first, real, funny, engaging, heartfelt\u2026 Content that conveys emotions.<\/p>\n

Talk about a hard lesson you learned as a leader. Talk about a personal hardship you\u2019ve learned from that people can relate to. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.<\/p>\n

Sharing = caring. As in, enabling others to care about you and your company because they see you as a real person leading other real people<\/strong> instead of a faceless mega-corporation.<\/p>\n

\"Jason<\/a><\/figure>\n

Source: <\/em>Jason Hawkins on LinkedIn<\/em><\/a><\/p>\n

Advocate for your business<\/h3>\n

All your regular marketing still has its place, but committing to thought leadership content \u2014 meaning, you posting your insights on social media as an executive \u2014 can add quite a boost to your company\u2019s strategy.<\/p>\n

61% of your customers<\/a> say thought leadership content is \u201ca lot more\u201d effective at showcasing your company\u2019s value than traditional marketing. And 55% of decision makers say content from thought leaders is especially important to win them over during economically bleak times (e.g. right now).<\/p>\n

\"55%<\/a><\/figure>\n

Source: <\/em>Edelman<\/em><\/a><\/p>\n

Share your expertise<\/h3>\n

You know a thing or two about some things, right? Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that\u2019s behind your company or product.<\/p>\n

It can be as simple as showing what you\u2019re working on. If you used to be a developer, share the new features your team is currently working on and what the roadmap is.<\/p>\n

Have a long management journey of starting on the front lines and working yourself up to head of HR? Share your best tips for employees to get the great performance reviews they want or land their dream job.<\/p>\n

Whatever your area of expertise is, share it.<\/p>\n

Boost your sentiment<\/h3>\n

Your brand sentiment<\/a> is basically a \u201ctemperature check\u201d of what people are saying about you online and what they think of you \u2014 or your company.<\/p>\n

By putting yourself out there and creating human-centered content around your expertise, you\u2019ll provide a massive boost to that sentiment.<\/p>\n

But how do you know if your content is enhancing what people think about your company? By measuring your brand sentiment automagically with Hootsuite Insights<\/a>, for example.<\/p>\n

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. You\u2019ll know where you and your company stand with your audience, 24\/7\/365.<\/p>\n

\"Insights<\/a><\/figure>\n

Request a demo<\/a><\/p>\n

Build relationships<\/h3>\n

Is it lonely at the top? Not for execs on social media.<\/p>\n

Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team.<\/p>\n

People get to know more about you as both a person and a leader when they watch or read your content.<\/p>\n

Promote your values<\/h3>\n

When your content focuses on the things mentioned above, like building a human brand and building relationships, it will naturally reflect your values.<\/p>\n

It\u2019s not about shouting your values from the rooftops like, \u201cHey! We care about people so much! Look, we offer five sick days per year!\u201d<\/p>\n

It\u2019s about quietly communicating them through everything you share. Talk about your or your company\u2019s charitable activities or share some relatable industry-specific humor. Your values can also shine through the stories you choose to share, like that story about how you overcame the anxiety of starting a new role or making a tough management decision.<\/p>\n

Support recruiting<\/h3>\n

One of the most tangible benefits of posting on social media as an executive is how well it works to support recruiting efforts. Whether you have open roles to fill now or not, your public profile as a company leader helps job seekers understand your company\u2019s culture and determine if it\u2019s a good fit for them.<\/p>\n

Besides boosting your brand sentiment and giving people a \u201cbehind the scenes\u201d peek into your company culture, posting also gets your company more eyeballs. Content from employees gets twice as many clicks<\/a> as official company content. And, people judge content posted by an employee as three times more authentic<\/a> than if it would\u2019ve been posted on the company\u2019s social media profile.<\/p>\n

This said, you can and should create a company-wide employee advocacy program<\/a> that goes beyond just you and the other executives posting on social media. Research shows companies with formal employee advocacy programs are <\/strong>58% more likely<\/strong><\/a> to attract top employees<\/strong>, and 20% more likely to retain them.<\/p>\n

This is how Hootsuite Amplify<\/a> makes setting up and managing an employee advocacy program easy:<\/p>\n

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