{"id":5531,"date":"2023-12-23T02:13:35","date_gmt":"2023-12-23T02:13:35","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/2023-in-review-our-10-top-articles-on-email\/"},"modified":"2023-12-23T02:13:35","modified_gmt":"2023-12-23T02:13:35","slug":"2023-in-review-our-10-top-articles-on-email","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/2023-in-review-our-10-top-articles-on-email\/","title":{"rendered":"2023 in review: Our 10 top articles on email"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Year\u2019s end is the perfect time to look back over all the lessons learned in the last 12 months. So we\u2019re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing.<\/p>\n<ul>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/3-ways-email-marketers-should-actually-use-ai\/\" target=\"_blank\"><strong>3 ways email marketers should actually use AI<\/strong><\/a><strong> <\/strong>by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-persuasive-email-design-can-influence-the-ecommerce-customer-journey\/\" target=\"_blank\"><strong>How persuasive email design can influence the ecommerce customer journey<\/strong><\/a> by Kath Pay. Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-email-marketers-guide-to-effective-marketing-automation\/\" target=\"_blank\"><strong>The email marketer\u2019s guide to effective marketing automation<\/strong><\/a><strong> <\/strong>by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/7-key-email-metrics-to-track-beyond-opens-and-clicks\/\" target=\"_blank\"><strong>7 key email metrics to track beyond opens and clicks<\/strong><\/a><strong> <\/strong>by Kath Pay. These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/martech.org\/from-campaigns-to-conversations-the-future-of-email-marketing\/\"><strong>From campaigns to conversations: The future of email marketing<\/strong><\/a><strong> <\/strong>by Stephanie Trovato. Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/6-must-have-underused-email-marketing-automations\/\" target=\"_blank\"><strong>6 must-have, underused email marketing automations<\/strong><\/a><strong> <\/strong>by Summer Deeb. Automated email is one of the biggest \u2014 and most under-utilized \u2014 growth opportunities in marketing. Brands in every vertical can benefit from strategic automation.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/email-outreach-for-marketers-measuring-and-optimizing-performance\/\" target=\"_blank\"><strong>Email outreach for marketers: Measuring and optimizing performance<\/strong><\/a><strong> <\/strong>by Michael Maximoff. Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-to-send-more-emails-and-grow-your-subscriber-list\/\" target=\"_blank\"><strong>How to build your email marketing subscribers<\/strong><\/a><strong> <\/strong>by Brian McKenna. Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/what-to-do-if-customers-arent-receiving-your-confirmation-emails\/\" target=\"_blank\"><strong>What to do if customers aren\u2019t receiving your confirmation emails<\/strong><\/a><strong> <\/strong>by Greg Krehbiel. Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/beyond-click-here-4-rules-for-better-email-ctas\/\" target=\"_blank\"><strong>Beyond &#8216;click here:&#8217; 4 rules for better email CTAs<\/strong><\/a><strong> <\/strong>by Kath Pay. &#8220;Click here&#8221; is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div id=\"nl-inline-error\" class=\"alert alert-danger mb-1 d-none\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6 pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\">\n<p>\t\t\t\t\t\t\t<label for=\"nl-inlineEmail\" class=\"visually-hidden\">Business email address<\/label><\/p><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p>\t\t\t\t\t\t\t<button id=\"inline-button\" class=\"btn btn-dark inlineButton w-100 rounded-0\" type=\"submit\" name=\"submit_button\">Subscribe<\/button><br \/>\n\t\t\t\t\t\t\t<button id=\"nl-inline-processing\" class=\"d-none btn btn-dark inlineButton w-100 rounded-0\" type=\"button\" disabled><span class=\"spinner-border spinner-border-sm\" role=\"status\" aria-hidden=\"true\"><\/span>&nbsp;&nbsp;&nbsp;Processing&#8230;<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-auto\">\n<p class=\"text-center mb-0\"><a rel=\"nofollow noopener\" class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/martech.org\/2023-in-review-10-top-sme-articles-on-email\/\">2023 in review: Our 10 top articles on email<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/martech.org\">MarTech<\/a>.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/2023-in-review-10-top-sme-articles-on-email\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Year\u2019s end is the perfect time to look back over all the lessons learned in the last 12 months. So we\u2019re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2023 in review: Our 10 top articles on email - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/2023-in-review-our-10-top-articles-on-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 in review: Our 10 top articles on email\" \/>\n<meta property=\"og:description\" content=\"Year\u2019s end is the perfect time to look back over all the lessons learned in the last 12 months. 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