{"id":5595,"date":"2023-12-23T03:52:00","date_gmt":"2023-12-23T03:52:00","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/10-content-marketing-tools-that-will-make-your-job-easier\/"},"modified":"2023-12-23T03:52:00","modified_gmt":"2023-12-23T03:52:00","slug":"10-content-marketing-tools-that-will-make-your-job-easier","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/10-content-marketing-tools-that-will-make-your-job-easier\/","title":{"rendered":"10 Content Marketing Tools That Will Make Your Job Easier"},"content":{"rendered":"


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Good salespeople know that it\u2019s not a great idea to try the hard sell on prospects the very first time you connect. First, you need to build a relationship and establish your credibility.<\/p>\n

Marketers need to take the same approach. That\u2019s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you\u2019re top of mind when it comes time to make a purchase.<\/p>\n

Content marketing is a big job. Content marketing tools make that job significantly easier. They also allow for better collaboration, tracking, analysis, and communication. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.<\/p>\n

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Bonus: Download our free, customizable social media calendar template<\/span><\/strong> to easily plan and schedule all your content in advance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What is a content marketing tool?<\/span><\/h2>\n

A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work. This includes a wide assortment of tool categories to help with the many aspects of marketing content creation.<\/p>\n

From spurring ideas to implementing designs to automating social media posts<\/a>, there are many great content marketing tools to make a content marketer\u2019s day more productive and less stressful.<\/p>\n

Let\u2019s take a look at some of the best.<\/p>\n

10 best content marketing tools for 2024<\/span><\/h2>\n

1. Hootsuite<\/a><\/h3>\n
\"Hootsuite<\/figure>\n

Start free 30-day trial<\/a><\/p>\n

Rather than a single content marketing tool, Hootsuite is actually a suite of content marketing tools built with the unique needs of social marketers in mind. It can benefit content marketers at every stage of the content creation and management process.<\/p>\n

So, let\u2019s start at the beginning \u2013\u00a0with the spark of an idea. Or maybe you don\u2019t have one? Either way, OwlyWriter AI<\/a> can help. This AI tool that\u2019s built into the Hootsuite dashboard just needs a simple prompt to create captions and post ideas that are appropriate for your brand.<\/p>\n

Whether your content comes from AI<\/a> or from the sharp minds of your team, you can then use Hootsuite\u2019s composer to set up your social media posts. Add existing image and video assets, or choose royalty-free images<\/a> from the built-in image library. There are built-in workflows and approval processes, too. These keep your team working collaboratively during this process.<\/p>\n

You can create new custom visuals within Hootsuite through the integration with Canva. Or, fine-tune your text directly in the composer through the integration with Grammarly.<\/p>\n

\"Canva<\/a><\/figure>\n

Once your post is ready to go, it\u2019s time to schedule it with the Hootsuite calendar, a drag-and-drop tool that allows you to plan out your social content across multiple platforms. It even includes recommended times to post for maximum engagement.<\/p>\n

If you want to dive deeper into the best times to post for each platform<\/a>, check out the heat maps in Hootsuite Analytics<\/a> to see a detailed chart of when your audience is online for each platform.<\/p>\n

Of course, reviewing your analytics is also an important part of your content marketing work, since understanding what works well (and what doesn\u2019t) helps you improve your efforts over time.<\/p>\n

Finally, to make sure you effectively drive traffic to your longer content pieces from platforms that don\u2019t allow links (*ahem* Instagram *ahem*), you can create an easy-to-manage link in bio page using Hootbio.<\/p>\n

2. Canva<\/h3>\n

\"Canva\"<\/a>Source: <\/em>Canva<\/em><\/a><\/p>\n

Canva is an incredibly useful design tool for content marketers. From social media posts to email newsletters to videos and websites, Canva has more than 600,000 templates in their premium collection as well as thousands that are free to use.<\/p>\n

It\u2019s an intuitive and easy-to-use tool that allows even non-designers to create visually appealing content marketing assets.<\/p>\n

Hootsuite users can access Canva directly through the Hootsuite Composer, so you can use their templates to enhance your content creation without having to switch between content marketing tools.<\/p>\n

3. Google Workspace<\/h3>\n
\"Google<\/a><\/figure>\n

Source: <\/em>Google Workspace<\/em><\/a><\/p>\n

Formerly known as G Suite, Google Workspace is the business-oriented version of Google\u2019s suite of tools. The tools are particularly useful for distributed teams, as the cloud-based tools ensure team members can collaborate effectively online. They\u2019re also useful for ensuring multiple stakeholders can provide feedback without creating version control issues.<\/p>\n

Google Docs is the primary tool for getting your content into a file and sharing it among colleagues, while Google Keep is an effective notes tool for jotting down content ideas. Google Meet, Google Calendar, and Google Chat allow teams to communicate both in real time and asynchronously.<\/p>\n

4. Lumen5<\/a><\/h3>\n
\"Lumen<\/a><\/figure>\n

Source: <\/em>Lumen5<\/em><\/a><\/p>\n

Lumen5 is a drag-and-drop tool for creating video content. One important feature for content marketers: It uses AI to create videos directly from a blog post. You can then fine-tune the video using the detailed editing tools.<\/p>\n

The built-in media library includes valuable content marketing resources like licensed photos, stock videos, and music to make your video content creation easier.<\/p>\n

5. WordPress<\/a><\/h3>\n
\"WordPress<\/a><\/figure>\n

Source: <\/em>WordPress<\/em><\/a><\/p>\n

WordPress is an especially useful content marketing tool for small businesses. It\u2019s a content management system (CMS) that makes it easy to create, update, and manage content for your blog or website, even with no design skills.<\/p>\n

WordPress architecture is SEO-friendly, and plug-ins can help you maximize the SEO impact of your content. WordPress sites look great on both desktop and mobile, too.<\/p>\n

6. Brafton Content Marketing Platform<\/a><\/h3>\n
\"Brafton<\/a><\/figure>\n

Source: <\/em>Brafton<\/em><\/a><\/p>\n

This content marketing platform is designed to track and manage your content from ideation through to publication. All your content projects are in one place so the relevant team members and stakeholders can find them and see where they are at in the creation process at any time.<\/p>\n

Project dashboards include timelines, image assets, content briefs, deliverables, and messaging, so you never have to go digging through your email for project details.<\/p>\n

7. Vidyard<\/a><\/h3>\n
\"Vidyard<\/a><\/figure>\n

Source: <\/em>Vidyard<\/em><\/a><\/p>\n

Vidyard is a video creation and hosting platform that allows content marketers to integrate videos into email as well as web and social content. The interactive playback features mean you can incorporate video calls-to-action as well as in-video forms.<\/p>\n

When developing your video content, you can record your screen or use your webcam to record yourself. Or, you can record both at the same time. The built-in analytics and SEO optimization help ensure your videos make the most impact on your content marketing strategy.<\/p>\n

8. Ahrefs<\/a><\/h3>\n
\"Ahrefs<\/a><\/figure>\n

Source: <\/em>Ahrefs<\/em><\/a><\/p>\n

Ahrefs is a content marketing tool that helps you build content addressing topics your customers are already looking for online. The keywords explorer helps you find new keyword ideas, then analyzes each option to determine how hard it will be to rank for that term. You can also use the tool to track and analyze existing keyword sets.<\/p>\n

For video content marketers, take note that Ahrefs allows you to measure the popularity of search queries in YouTube<\/a> as well as the major search engines.<\/p>\n

There\u2019s also a content search engine to help you analyze content that\u2019s already working in your niche, especially on low-competition topics.<\/p>\n

9. SEMRush<\/h3>\n
\"SEMRush<\/a><\/figure>\n

Source: <\/em>SEMRush<\/em><\/a><\/p>\n

SEMRush is another keyword and SEO tool to help ensure your content marketing assets connect with your audience. In addition to extensive keyword discovery and analysis tools, SEMRush helps you find popular topics and questions to address in your content marketing.<\/p>\n

Once you get started creating, there\u2019s an SEO content template to help you rank and an SEO writing assistant to check your SEO score and improve readability.<\/p>\n

10. Hemingway App<\/h3>\n
\"Hemingway<\/a><\/figure>\n

Source: <\/em>Hemingway App<\/em><\/a><\/p>\n

The Hemingway App is a powerful free content marketing tool. You can just copy and paste your content into the Hemingway Editor, and you\u2019ll get a reading level score. (Hint: aim for a grade 8 reading level to get the most impact from your content.)<\/p>\n

You\u2019ll also get tips on how to improve the readability score, with problem areas highlighted for your attention. The reading level updates in real time, so you can keep going until you reach your target level.<\/p>\n

Free content marketing tools<\/span><\/h2>\n

Looking for some free content marketing tools you can use right now, without even having to create an account? We\u2019ve got you. You can use all of these content tools directly from your web browser, no credit card or sign-in required.<\/p>\n

AI caption generator<\/a><\/h3>\n

This is one of Hootsuite\u2019s free content creation tools for social media. Need to create content for Instagram, Facebook, X (Twitter), TikTok, Instagram, or Pinterest? You can do it here with just a few quick inputs. Choose your network, select a style and language, and enter a short description and keywords. This tool will create the caption you need for your social post.<\/p>\n