{"id":5600,"date":"2023-12-23T04:52:22","date_gmt":"2023-12-23T04:52:22","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/instagram-marketing-strategy-guide-tips-for-2024\/"},"modified":"2023-12-23T04:52:22","modified_gmt":"2023-12-23T04:52:22","slug":"instagram-marketing-strategy-guide-tips-for-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/instagram-marketing-strategy-guide-tips-for-2024\/","title":{"rendered":"Instagram Marketing Strategy Guide: Tips for 2024"},"content":{"rendered":"


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With over 2 billion<\/a> monthly active users, Instagram is both the O.G. and trendsetter of social media marketing.<\/p>\n

It\u2019s not just a place for friends to trade vacation pics. Instagram has shaped social commerce, the creator economy, and how brands use social media for over a decade.<\/p>\n

But forget about the big picture: How can you<\/em> use Instagram marketing to grow your business in 2023? Do you need Instagram ads (or, worse, dancing Reels) for your brand to be successful? Are Instagram\u2019s shopping tools a fun perk or an absolute necessity?<\/p>\n

Find out how to use Instagram to grow your business online, no matter your industry or goals.<\/p>\n

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Bonus:<\/strong> Claim your free pack of 15 creative Instagram post templates<\/strong><\/span> made by Hootsuite\u2019s professional graphic designers. Easily customize them in Canva, and start getting more engagement today.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What is Instagram marketing?<\/span><\/h2>\n

Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the most-used social media platform for people ages 16-34<\/a>, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.<\/p>\n

Instagram marketing strategies include:<\/p>\n

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  • Organic content<\/strong><\/a>. Photo, video, or carousel posts, Reels, Stories<\/li>\n
  • Paid content<\/strong><\/a>. Instagram ads, including Stories ads, Shopping ads, and more<\/li>\n
  • Influencer marketing<\/strong><\/a>.<\/li>\n
  • Shopping tools<\/strong><\/a>. Shop tab, Product tags and catalogs, Live shopping, Instagram Checkout, Shopping ads<\/li>\n<\/ul>\n

    Why market on Instagram?<\/span><\/h2>\n

    Instagram has more than 2 billion active monthly users<\/a>, making it the world\u2019s third-most-used social media platform<\/a>. If you run a business of any kind, your customers (present and future!) are absolutely on the app.<\/p>\n

    People also love using Instagram. In a survey about preferred social platforms, Instagram came in hot as the number two overall pick<\/a>. No wonder Instagram users spend an average of 12 hours a month on the app<\/a>.<\/p>\n

    And guess what they\u2019re doing there? Looking for things to buy.<\/p>\n

    That\u2019s right: 44% of Instagram users<\/a> use the app to shop on a weekly basis, and 62.4% of social users<\/a> use Insta to follow or research brands, products, or services.<\/p>\n

    Some users even go beyond just commercial interactions: 2 out of 3 active users<\/a> say Instagram allows them to build meaningful relationships with brands.<\/p>\n

    So get out there! Make some new bffs\u2026 in the name of business! (Want more intriguing Instagram statistics? Here\u2019s our extensive list<\/a>.)<\/p>\n

    How to set up Instagram for marketing<\/span><\/h2>\n

    Creating a professional Instagram account doesn\u2019t just lend your brand an air of legitimacy\u2014it gives you access to important business tools like analytics<\/a> (called Insights) and advertising options. Here are step-by-step instructions on how to change your Instagram profile to a business profile.<\/p>\n

    1. Head to your Instagram profile page and hit the hamburger menu<\/strong> in the top right corner.<\/p>\n

    2. Tap Settings and privacy<\/strong>.<\/p>\n

    \"Settings<\/a><\/p>\n

    3. Scroll down to Account type and tools<\/strong>.<\/p>\n

    \"Account<\/a><\/p>\n

    4. Tap Switch to professional account<\/strong>.<\/p>\n

    5. Choose Continue<\/strong> and continue through the prompts<\/p>\n

    6. Choose the category that best describes you or your brand. Depending on your category type, you may be prompted to clarify if you\u2019re a Creator<\/strong> or a Business<\/strong>. Both types of accounts have access to analytics and advertising tools, so choose whichever suits you best. Tap Next<\/strong>.<\/p>\n

    \"category<\/a><\/p>\n

    7. Review your contact information and update it as required.<\/p>\n

    \"review<\/a><\/p>\n

    How to create an Instagram marketing strategy<\/span><\/h2>\n

    Sure, some Instagram accounts thrive thanks to pure luck. But for the most part, brands with active Instagram followings and high engagement have executed some time-tested processes and techniques.<\/p>\n

    Follow these steps to create a winning Instagram marketing strategy for your own Instagram business account.<\/p>\n

    Understand your audience<\/h3>\n

    If you don\u2019t know who\u2019s reading your posts, it will be hard to create engaging content. A strong Instagram marketing strategy starts with a deep understanding of your target market.<\/p>\n

    Where do they live? How old are they? Where do they like to hang out online? What kind of hashtags or online communities are they a part of? Look at your analytics and data from your offline marketing efforts, too, to determine who you\u2019re talking to.<\/p>\n

    \"Top<\/a><\/p>\n

    These insights will help your team decide on appropriate content, a strong editorial voice and campaigns that will resonate. Just think about it: your Instagram presence will be very<\/em> different if your followers are teen boys from India or suburban grandmas from Canada.<\/p>\n

    Learn more about defining your social media target market here.<\/a><\/p>\n

    Make the best Instagram profile possible<\/h3>\n

    Think of your Instagram profile as your digital business card. It\u2019s your first impression, so you\u2019d better do it right.<\/p>\n

    Like a business card, there\u2019s limited space to share what you need to share, so make sure you have a snappy bio packed with as many SEO keywords<\/a> as possible.<\/p>\n

    Or, take a page out of this wine club\u2019s book and get playful with the emojis. (Maybe you want to take advantage of Instagram Story highlights<\/a> to showcase some past content, too.)<\/p>\n

    \"Vin<\/a><\/p>\n

    It\u2019s also best practice to make sure all your contact details are filled out and your URL is working. You\u2019ll also want a high-res professional profile image that aligns with your business\u2019 branding.<\/p>\n

    For more tips on making the best Instagram profile possible, here\u2019s our deep dive into optimizing your social media profiles<\/a>.<\/p>\n

    Align your social strategy with your business goals<\/h3>\n

    Before you start posting up a storm, take a beat to make sure your social plan serves your bigger business goals.<\/p>\n

    Optical company Warby Parker, for example, regularly posts non-glasses-related content\u2014for instance, a meme about soup. We\u2019d take a good guess this sort of content is part of the company\u2019s broader business goal to make the brand seem fun, approachable, relatable and human. (Or maybe they\u2019re about to pivot into DTC soup; we\u2019re speculating here.)<\/p>\n

    So, if you\u2019re all about creating brand awareness, make a social plan that is focused on exposure and reach. Or, if you\u2019re hoping to build your database of leads<\/a> this year, your social strategy should be built around driving traffic into your sales funnel<\/a>. In other words, there should be a reason <\/em>behind everything you do.<\/p>\n

    In case it\u2019s helpful, here\u2019s a primer on how to set social media goals that make sense for your business needs<\/a>.<\/p>\n

    Create a content calendar<\/h3>\n

    What\u2019s the best way to plan and organize your content? A content calendar.<\/p>\n

    As fun as off-the-cuff posts can be, it\u2019s a lot of pressure to find that perfect moment every day that also happens to align perfectly with your business goals. Instead, brainstorm content pillars and plot out your social content in advance.<\/p>\n

    By carving out dedicated time to plan and prep in advance, you\u2019ll be more efficient (and definitely less prone to typos.) Learn more about creating a social media content calendar here. <\/a><\/p>\n

    Schedule your posts in advance<\/h3>\n

    With a scheduling tool (like Hootsuite, ahem), you can batch-prep a week or month\u2019s worth of posts when you\u2019re in the creative zone for maximum impact.<\/p>\n

    \"Hootsuite<\/a><\/p>\n

    Scheduling your Instagram posts<\/a> is also a great way to make sure you\u2019re posting when your audience is most likely to be online<\/a>. (Hot tip: Hootsuite will actually analyze your past posts and suggest unique-to-you times and dates for maximum engagement. What a sweetie.)<\/p>\n

    Start your free Hootsuite trial today<\/a><\/p>\n

    You can even schedule Instagram Stories, too!<\/p>\n