{"id":5985,"date":"2023-12-26T18:43:03","date_gmt":"2023-12-26T18:43:03","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/2023-in-review-our-10-top-articles-on-cdp\/"},"modified":"2023-12-26T18:43:03","modified_gmt":"2023-12-26T18:43:03","slug":"2023-in-review-our-10-top-articles-on-cdp","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/2023-in-review-our-10-top-articles-on-cdp\/","title":{"rendered":"2023 in review: Our 10 top articles on CDP"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Year\u2019s end is the perfect time to review all the lessons learned in the last 12 months. So we\u2019re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CDP.<\/p>\n<ul>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-cpgs-can-realize-the-value-of-first-party-data-with-a-cdp\/\" target=\"_blank\"><strong>How CPGs can realize the value of first-party data with a CDP<\/strong><\/a><strong> <\/strong>by Jeremy Brugger. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/making-sense-of-composable-cdps-what-martech-buyers-need-to-know\/\" target=\"_blank\"><strong>Making sense of composable CDPs: What martech buyers need to know<\/strong><\/a> by Craig Howard. Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/composable-cdps-how-do-they-differ-from-packaged-solutions\/\" target=\"_blank\"><strong>Composable CDPs: How do they differ from packaged solutions?<\/strong><\/a> By Craig Schinn. Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-limitations-of-real-time-cdp-use-cases\/\" target=\"_blank\"><strong>The limitations of &#8216;real-time&#8217; CDP use cases<\/strong><\/a><strong> <\/strong>by Greg Krehbiel. Just because a CDP can do some things in real time doesn\u2019t mean it will be able to do everything you want to do in real time.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/customer-data-debt-the-hidden-obstacle-to-cdp-success\/\" target=\"_blank\"><strong>Customer data debt: The hidden obstacle to CDP success<\/strong><\/a> by Tony Byrne. Resolve customer data debt and let your enterprise harness the power of CDPs for improved marketing outcomes.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-to-make-ai-driven-segments-work-in-composable-cdps\/\" target=\"_blank\"><strong>How to make AI-driven segments work in composable CDPs<\/strong><\/a> by Craigh Schinn. Here are key considerations when starting or expanding AI usage in your composable CDP.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/4-cdp-strategies-to-unlock-the-power-of-first-party-data\/\" target=\"_blank\"><strong>4 CDP strategies to unlock the power of first-party data<\/strong><\/a> by Jason Ward. Here are ways brands can ensure they\u2019ve got the customer data they need for a successful CDP implementation.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/should-you-use-your-data-warehouse-as-your-cdp\/\" target=\"_blank\"><strong>Should you use your data warehouse as your CDP?<\/strong><\/a> by Apoorv Durga. There&#8217;s a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-cdp-connector-myth\/\" target=\"_blank\"><strong>The CDP connector myth<\/strong><\/a> by Tony Byrne. Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/3-points-to-consider-before-implementing-a-cdp\/\" target=\"_blank\"><strong>3 points to consider before implementing a CDP<\/strong><\/a><strong> <\/strong>by Alicia Arnold. Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div id=\"nl-inline-error\" class=\"alert alert-danger mb-1 d-none\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6 pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\">\n<p>\t\t\t\t\t\t\t<label for=\"nl-inlineEmail\" class=\"visually-hidden\">Business email address<\/label><\/p><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p>\t\t\t\t\t\t\t<button id=\"inline-button\" class=\"btn btn-dark inlineButton w-100 rounded-0\" type=\"submit\" name=\"submit_button\">Subscribe<\/button><br \/>\n\t\t\t\t\t\t\t<button id=\"nl-inline-processing\" class=\"d-none btn btn-dark inlineButton w-100 rounded-0\" type=\"button\" disabled><span class=\"spinner-border spinner-border-sm\" role=\"status\" aria-hidden=\"true\"><\/span>&nbsp;&nbsp;&nbsp;Processing&#8230;<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-auto\">\n<p class=\"text-center mb-0\"><a rel=\"nofollow noopener\" class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/martech.org\/2023-in-review-our-10-top-articles-on-cdp\/\">2023 in review: Our 10 top articles on CDP<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/martech.org\">MarTech<\/a>.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/2023-in-review-our-10-top-articles-on-cdp\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Year\u2019s end is the perfect time to review all the lessons learned in the last 12 months. So we\u2019re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CDP. How CPGs can realize the value of first-party data with a CDP by Jeremy Brugger. Consumer packaged goods [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5986,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2023 in review: Our 10 top articles on CDP - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/2023-in-review-our-10-top-articles-on-cdp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 in review: Our 10 top articles on CDP\" \/>\n<meta property=\"og:description\" content=\"Year\u2019s end is the perfect time to review all the lessons learned in the last 12 months. 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