{"id":5993,"date":"2023-12-27T16:59:20","date_gmt":"2023-12-27T16:59:20","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/2023-in-review-our-top-10-articles-on-crm\/"},"modified":"2023-12-27T16:59:20","modified_gmt":"2023-12-27T16:59:20","slug":"2023-in-review-our-top-10-articles-on-crm","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/2023-in-review-our-top-10-articles-on-crm\/","title":{"rendered":"2023 in review: Our top 10 articles on CRM"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Year\u2019s end is the perfect time to review all the lessons learned in the last 12 months. So we\u2019re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM.<\/p>\n<ul>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-to-prepare-for-the-gpt-age-in-crm-and-email\/\" target=\"_blank\"><strong>How to prepare for the GPT age in CRM and email<\/strong><\/a><strong> <\/strong>by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers.\u00a0<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/5-ways-crms-are-leveraging-ai-to-automate-marketing-today\/\" target=\"_blank\"><strong>5 ways CRMs are leveraging AI to automate marketing today<\/strong><\/a><strong> <\/strong>by Gene Marks. Here\u2019s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-unifying-customer-profiles-is-paying-off-for-this-iconic-travel-brand\/\" target=\"_blank\"><strong>How unifying customer profiles is paying off for this iconic travel brand<\/strong><\/a><strong> <\/strong>by Jacqueline Dooley. Xanterra is using a customer &#8220;Golden Record&#8221; to deliver on its promise of personalized customer experiences.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-data-disconnect-why-understanding-your-data-landscape-matters-more-than-ever\/\" target=\"_blank\"><strong>The data disconnect: Why understanding your data landscape matters more than ever<\/strong><\/a> by Natalia Jackson. Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-to-optimize-sales-and-marketing-processes-for-efficient-customer-acquisition\/\" target=\"_blank\"><strong>How to optimize sales and marketing processes for efficient customer acquisition<\/strong><\/a> by Vladyslav Podoliako. Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/ai-and-maching-learning-in-marketing-analytics-a-revenue-driven-approach\/\" target=\"_blank\"><strong>AI and machine learning in marketing analytics: A revenue-driven approach<\/strong><\/a> by. Michael Baumgaertner. Learn about a strategic approach to using AI and ML in your marketing analytics.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-to-use-hubspots-ai-tools-in-your-sales-and-marketing\/\" target=\"_blank\"><strong>How to use HubSpot\u2019s AI tools in your sales and marketing<\/strong><\/a> by Ali Schwanke. MOps leaders can leverage AI tools like HubSpot&#8217;s Content Assistant and ChatSpot to boost productivity and effectiveness. Here\u2019s how.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-ethics-of-ai-powered-marketing-technology\/\" target=\"_blank\"><strong>The ethics of AI-powered marketing technology<\/strong><\/a> by Megan Michuda. The rise of AI in marketing technology brings ethical questions to the forefront. Here&#8217;s how marketers can balance innovation and privacy.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-data-disconnect-why-understanding-your-data-landscape-matters-more-than-ever\/\" target=\"_blank\"><strong>The data disconnect: Why understanding your data landscape matters more than ever<\/strong><\/a> by Natalie Jackson. Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.<\/li>\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/breaking-down-data-silos-overcoming-obstacles-and-planning-for-the-future\/\" target=\"_blank\"><strong>Breaking down data silos: Overcoming obstacles and planning for the future<\/strong><\/a> by Theresa Kushner.\u00a0 Getting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div id=\"nl-inline-error\" class=\"alert alert-danger mb-1 d-none\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6 pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\">\n<p>\t\t\t\t\t\t\t<label for=\"nl-inlineEmail\" class=\"visually-hidden\">Business email address<\/label><\/p><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p>\t\t\t\t\t\t\t<button id=\"inline-button\" class=\"btn btn-dark inlineButton w-100 rounded-0\" type=\"submit\" name=\"submit_button\">Subscribe<\/button><br \/>\n\t\t\t\t\t\t\t<button id=\"nl-inline-processing\" class=\"d-none btn btn-dark inlineButton w-100 rounded-0\" type=\"button\" disabled><span class=\"spinner-border spinner-border-sm\" role=\"status\" aria-hidden=\"true\"><\/span>&nbsp;&nbsp;&nbsp;Processing&#8230;<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-auto\">\n<p class=\"text-center mb-0\"><a rel=\"nofollow noopener\" class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/martech.org\/2023-in-review-our-top-10-articles-on-crm\/\">2023 in review: Our top 10 articles on CRM<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/martech.org\">MarTech<\/a>.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/2023-in-review-our-top-10-articles-on-crm\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Year\u2019s end is the perfect time to review all the lessons learned in the last 12 months. So we\u2019re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5994,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2023 in review: Our top 10 articles on CRM - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/2023-in-review-our-top-10-articles-on-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 in review: Our top 10 articles on CRM\" \/>\n<meta property=\"og:description\" content=\"Year\u2019s end is the perfect time to review all the lessons learned in the last 12 months. 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