{"id":6012,"date":"2024-01-02T18:06:06","date_gmt":"2024-01-02T18:06:06","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/do-longer-linkedin-comments-drive-more-connection-requests\/"},"modified":"2024-01-02T18:06:06","modified_gmt":"2024-01-02T18:06:06","slug":"do-longer-linkedin-comments-drive-more-connection-requests","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/do-longer-linkedin-comments-drive-more-connection-requests\/","title":{"rendered":"Do Longer LinkedIn Comments Drive More Connection Requests?"},"content":{"rendered":"


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Wanna build your LinkedIn network fast? Don\u2019t wanna spend hours crafting connection request messages only to be left \u201cpending\u201d forever? Not to fear: all you actually need to do is comment on other people\u2019s posts.<\/p>\n

But what kind of comments are best? Where do you leave them? What should you say? How long do they need to be? Turns out, maybe not as long as you think\u2026<\/p>\n

As the world\u2019s most popular business-focused social platform with over 950 million people<\/a>, LinkedIn is the best place to build your professional network. This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand.<\/p>\n

Here\u2019s what really works to build your network.<\/p>\n

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Bonus:<\/strong> Download a free step-by-step guide<\/strong> to\u00a0combining organic and paid social tactics into a winning LinkedIn strategy.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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We\u2019ve all seen those one or two-word LinkedIn comments, like \u201cWell said!\u201d or \u201cAgree!\u201d.<\/p>\n

Any comment is better than no comment when it comes to attracting new LinkedIn connections. But my hypothesis was that leaving more personalized, specific, longer comments would result in more profile views and connections.<\/strong><\/p>\n

It\u2019s kinda like being at a party. Who do you remember talking to most: the ten people full of weather updates, or the two people you actually had something in common with?<\/p>\n

In real life, we all like a bit more substance in our interactions, right? I figured this experiment would be a slam dunk for all of us nerdy n\u2019 wordy people.<\/p>\n

But LinkedIn isn\u2019t<\/em> real life, is it? When you\u2019re purely looking at growing your network and opportunities instead of making a new BFF, which type of comment was more effective? I found out.<\/p>\n

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Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n

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Methodology<\/span><\/h2>\n

To test whether short or long comments get better results on LinkedIn, I ran a two-week experiment. Each week, I left the same number of comments on the same types of posts about topics I usually engage with. I did this so the LinkedIn algorithm didn\u2019t change what it showed me week-to-week, which would\u2019ve potentially skewed results. Plus, I only commented on posts by people who weren\u2019t already my connections.<\/p>\n

To further ensure the accuracy of this rigid scientific endeavor, I also kept everything else I did on LinkedIn the same as usual. Meaning: I stayed too shy to reach out to anyone, didn\u2019t initiate any connection requests, ignored the 431 recruiter DMs in my inbox, and continued to put links in the body of my posts even though I know I shouldn\u2019t<\/a>.<\/p>\n

The tools I used for this experiment were:<\/strong><\/p>\n