{"id":6088,"date":"2024-01-09T18:23:27","date_gmt":"2024-01-09T18:23:27","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/3-kinds-of-data-to-optimize-digital-events\/"},"modified":"2024-01-09T18:23:27","modified_gmt":"2024-01-09T18:23:27","slug":"3-kinds-of-data-to-optimize-digital-events","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/3-kinds-of-data-to-optimize-digital-events\/","title":{"rendered":"3 kinds of data to optimize digital events"},"content":{"rendered":"


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How do you make sure your digital events are engaging and effective with your audience? Look at the data. And with digital events, there\u2019s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees.<\/p>\n

\u201cWhether you\u2019re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,\u201d said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference<\/a>.<\/p>\n

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Research data before the event<\/h2>\n

Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture.<\/p>\n

\u201cIt is up to you to do the research and build the personas and profiles,\u201d said Maxwell.<\/p>\n

Here are some research tools and tactics to use before the event:<\/p>\n