{"id":6110,"date":"2024-01-10T21:58:18","date_gmt":"2024-01-10T21:58:18","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-to-shut-down-business-profiles-websites\/"},"modified":"2024-01-10T21:58:18","modified_gmt":"2024-01-10T21:58:18","slug":"google-to-shut-down-business-profiles-websites","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/google-to-shut-down-business-profiles-websites\/","title":{"rendered":"Google to shut down Business Profiles websites"},"content":{"rendered":"


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Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a \u201cpage not found\u201d error.<\/p>\n

If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns.<\/p>\n

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Why we care.<\/strong>\u00a0Businesses wanting to maintain their own website must create a new site using alternative tools, then update their Business Profile with the new site address before the deadline to ensure a smooth transition. Not only will this affect many businesses; it is likely to be a heavy lift for those that have created \u2014 and wish to preserve \u2014 multiple profiles, for different locations, for example, or for different divisions within the business.<\/p>\n

Alternative tools<\/strong>. Google suggested using one of the following platforms to build a new website for your business:<\/p>\n