{"id":6125,"date":"2024-01-11T19:58:38","date_gmt":"2024-01-11T19:58:38","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/microsoft-unveils-new-workflow-and-analysis-tools-for-customer-insights\/"},"modified":"2024-01-11T19:58:38","modified_gmt":"2024-01-11T19:58:38","slug":"microsoft-unveils-new-workflow-and-analysis-tools-for-customer-insights","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/microsoft-unveils-new-workflow-and-analysis-tools-for-customer-insights\/","title":{"rendered":"Microsoft unveils new workflow and analysis tools for Customer Insights"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns.<\/p>\n<p>The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot.\u00a0<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>Like those two companies, Microsoft doesn\u2019t intend for Dynamics 365 Customer Insights to do all marketing functions. They\u2019re hoping it can be a platform that others will create tools for, said Lori Lamkin, Microsoft\u2019s co-vice president of Dynamics 365 Customer Experience Applications.\u00a0<\/p>\n<p>\u201cWe\u2019re very focused on marketing operations or customer experience. You know the backbone of what is CRM essentially,\u201d she said. \u201cWe don\u2019t have marketing tools for every task that a marketer does. We\u2019d love to establish a very rich third-party ecosystem with tons of assets.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-unified-workspace\">Unified workspace<\/h2>\n<p>With the new features, marketers can write their campaign goals in natural language or upload a ready-made creative brief. Then, a project board is created based on the goal or brief, the organization\u2019s data, and past campaigns in Customer Insights. The project board simplifies and links all the steps for creating and managing marketing assets.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow\" href=\"https:\/\/martech.org\/4-ai-categories-impacting-marketing-workflow-automation-and-rpa\/\"><strong><em>4 AI categories impacting marketing: Workflow automation and RPA<\/em><\/strong><\/a><\/p>\n<p>On the project board, marketers can see the target audience and segments for the campaign, as well as Copilot\u2019s suggestions for more segments that might have been overlooked. By choosing a recommended segment, marketers can get a matching customer journey that is automatically generated.\u00a0<\/p>\n<p>Lamkin sees this as the next logical step in how Microsoft provides customers with AI.<\/p>\n<p>\u201cA lot of what we\u2019ve been doing in AI has been assisting you perform the jobs you do in the way that you\u2019ve always done them with content or summaries or recommendations,\u201d she said. \u201cWe\u2019re taking this a step further and we\u2019re really looking at the overall end-to-end workflow of how campaigns are generated and how customer outcomes are achieved with marketing and customer experience teams.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-brand-image-generation\">Brand image generation<\/h2>\n<p>Customers can also use Typeface, a high-quality generative AI application that produces and selects images that match the brand identity. These images are created and edited within Dynamics 365 Customer Insights. Typeface helps align content to the organization\u2019s brand guidelines, including themes, fonts, and product images\u2014extracted from a central asset library.<\/p>\n<p>The new features will become generally available in the third quarter of this year. Lamkin said they would be offered at no additional cost.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/microsoft-unveils-new-workflow-and-analysis-tools-for-customer-insights\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot.\u00a0 Like those two companies, Microsoft doesn\u2019t intend for Dynamics 365 Customer Insights [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6126,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microsoft unveils new workflow and analysis tools for Customer Insights - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/microsoft-unveils-new-workflow-and-analysis-tools-for-customer-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft unveils new workflow and analysis tools for Customer Insights\" \/>\n<meta property=\"og:description\" content=\"Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. 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