{"id":6202,"date":"2024-01-20T01:23:42","date_gmt":"2024-01-20T01:23:42","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/10-expert-tips-for-better-reach-free-tool\/"},"modified":"2024-01-20T01:23:42","modified_gmt":"2024-01-20T01:23:42","slug":"10-expert-tips-for-better-reach-free-tool","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/10-expert-tips-for-better-reach-free-tool\/","title":{"rendered":"10 Expert Tips for Better Reach + Free Tool"},"content":{"rendered":"


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If your Instagram growth strategy is all about pleasing the algorithm, you\u2019re falling behind the times. As social networks shift to allow users to discover content with greater intention, it\u2019s time to master Instagram SEO.<\/p>\n

Keep reading to learn the 10 best ways to optimize your profile and content and get seen by the people who are actively searching for brands similar to yours.<\/p>\n

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Bonus: Download a free social SEO checklist<\/span><\/strong> and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What is Instagram SEO?<\/span><\/h2>\n

Instagram SEO is the practice of optimizing your Instagram content to be discovered in search results on the platform<\/strong>. When someone uses the Instagram search box to look up words related to your business, you want your account or content to appear near the top of the list \u2014 and Instagram SEO tactics can help you achieve this goal.<\/p>\n

Instagram search results include relevant content, accounts, audio, hashtags, and places.<\/p>\n

There are also keyword results pages meant for browsing. Each keyword results page (indicated with a magnifying glass) is essentially an Explore page<\/a> for that specific keyword.<\/p>\n

\"fashion\n<\/picture>\n<\/a><\/figure>\n
\"Instagram\n<\/picture>\n<\/a><\/figure>\n

Source: Instagram search<\/p>\n

Below, we break down the different \u201ctypes\u201d of Instagram SEO, or parts of your profile that can be optimized for greater visibility.<\/p>\n

Instagram bio SEO<\/h3>\n

Your Instagram bio<\/a> is an important component of SEO for Instagram. It\u2019s a critical place to include relevant keywords and search terms.<\/p>\n

\"Jen\n<\/picture>\n<\/a><\/figure>\n

Source: <\/em>Jen Pistor<\/em><\/a> on Instagram<\/em><\/p>\n

Instagram SEO 4.jpg<\/p>\n

Use your Instagram bio to provide context for both human visitors and the bots that return search results. Who are you, and what are you all about? What kind of content can people (and the Instagram search engine) expect to find in your grid?<\/p>\n

Pro tip:<\/strong> need help rewriting your Instagram bio? Try our free Instagram bio generator<\/a>.<\/p>\n

Instagram name SEO<\/h3>\n

Instagram name<\/a> SEO means choosing a handle and profile name that are relevant to your content and include terms people will use to search for accounts like yours.<\/p>\n

\"fashion\n<\/picture>\n<\/a><\/figure>\n

If you\u2019re well known by your brand name, then that\u2019s the best place to start. If there\u2019s room for a relevant keyword in your handle or name, include that too.<\/p>\n

Psst: need help choosing a business name? Try our free business name generator.<\/a><\/p>\n

Instagram alt text SEO<\/h3>\n

Alt text on Instagram is just like alt text on the web. It\u2019s a text description of an image or video that makes the content accessible to those with visual impairments. It also provides a description of the content in case the photo itself fails to load.<\/p>\n

Instagram alt text is also important for SEO because it helps Instagram better understand what\u2019s in your content, and therefore better understand whether it\u2019s relevant to a specific search query.<\/p>\n

\"alt\n<\/picture>\n<\/a><\/figure>\n

Why is Instagram SEO so important?<\/span><\/h2>\n

There was a time when people primarily discovered new Instagram content through hashtags or the Explore page. Those days are over. Now, when people want to find specific types of content on Instagram (and other social media<\/a>), they use search. <\/p>\n

Hootsuite ran an experiment to test Instagram SEO against hashtags. Posts optimized for SEO saw 30% greater reach and twice as many likes<\/strong>. So, if you want to reach a relevant audience that\u2019s actively seeking out brands, products, and services similar to yours, Instagram SEO is the strategy for you.<\/p>\n

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