{"id":6231,"date":"2024-01-24T17:00:05","date_gmt":"2024-01-24T17:00:05","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/3-dam-considerations-before-adopting-genai\/"},"modified":"2024-01-24T17:00:05","modified_gmt":"2024-01-24T17:00:05","slug":"3-dam-considerations-before-adopting-genai","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/3-dam-considerations-before-adopting-genai\/","title":{"rendered":"3 DAM considerations before adopting genAI"},"content":{"rendered":"


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With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before.\u00a0<\/p>\n

But there could be serious dangers lurking under the surface of generative AI. Every organization\u2019s products and services should have unique selling points and provide compelling and distinguishing features. The assets your firm has already housed in your digital asset management (DAM) solution can provide a proprietary learning environment that will prevent AI-generated assets from sounding like your competitors and, well, robotic.\u00a0<\/p>\n

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1. Are there contractual restrictions that hinder your genAI API?<\/h2>\n

Will your AI API run only on the DAM, or can it make use of other content? Perhaps you only get one API instance rather than allowing for connection to multiple tools.\u00a0Does the pricing plan that fits your budget include a workable number of API calls, or is there a chance that you might incur overage fees by creating more assets over time?<\/p>\n

In addition, make sure to ask if there are restrictions on this genAI\u2019s content. Some tools can only generate art without text or limited text. Others may be unable to search for relevant stock images or find images or digital videos within your DAM.\u00a0<\/p>\n

How much dynamic media do you need and are you satisfied with this tool\u2019s quality? In addition, you might want to include programmatic marketing material like buys, ad rates, campaign themes and calendars, checklists, mailing lists or other data commonly attached to assets in your DAM.<\/p>\n

Dig deeper: Why we still need DAMs in our martech stack<\/a><\/em><\/strong><\/p>\n

2. On what data was your genAI trained?<\/h2>\n

What types of metadata (the data inside the assets) have been used to train the AI, and was that data a balanced set? This is a big one because many AI tools are notoriously biased. <\/p>\n