Instagram analytics help you understand how your strategy is performing,\u00a0both on an account and individual post level. And knowing what works (and what doesn\u2019t) is the first step to growing your account and building an engaged following on the platform.<\/p>\n
Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.<\/p>\n
\t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: <\/strong>Get a free social media report template<\/strong><\/span> to easily and effectively present your social media performance to key stakeholders.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Instagram analytics are the metrics used to understand how content performs on Instagram.<\/strong> They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. <\/p>\n Instagram analytics data can range from very basic (like how many people saw or liked an individual post) to very specific (like what time your account\u2019s followers are most likely to be online).<\/p>\n Examples of Instagram analytics metrics include impressions, likes, shares, and audience growth over time. These, however, are just the tip of the iceberg \u2014\u00a0we go into a lot more detail later on in this post.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Social media managers often dread the part of their job that has to do with tracking data and building reports. We get it, it\u2019s not as fun as creating content and interacting with followers. But try to think about Instagram analytics as a fascinating puzzle. Solving it can help you improve your overall results<\/strong> over time and prove the value of your work<\/strong> to your boss and larger team.<\/p>\n With Instagram analytics, you can also:<\/p>\n Instagram analytics can provide a ton of data. So, where do you start? Here are our picks for the 15 most important metrics to track in 2024.<\/p>\n For more details on all the Instagram metrics, you should track depending on your goals for the platform \u2013 as well as how to track and calculate them \u2013 check out our full blog post specifically on Instagram metrics<\/a>.`<\/p>\n Now that you know what to track, here\u2019s how to see Instagram analytics data on your phone or on your computer.<\/p>\n If you\u2019re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. There\u2019s no way to export the data into a report, but it gives you a good basic overview of your Instagram results.<\/p>\n Navigating through analytics on your phone is great for quick, on-the-go tracking of your Instagram metrics, but it\u2019s not the greatest when you\u2019re trying to analyze your data and growth over time, compare results to your work on other social platforms, or create a social media report.<\/a> Here\u2019s how to access your Instagram analytics on desktop.<\/p>\n The main Instagram Insights tool isn\u2019t available on desktop, but you can get some basic individual post analytics on the web directly from your Instagram feed.<\/p>\n Click View insights <\/strong>under a post in your feed to bring up a pop-up screen showing the total likes, comments, saves, direct message shares, profile visits, and reach.<\/p>\n For more Instagram analytics on the web, you\u2019ll need to switch to other tools.<\/p>\n 1. Go to your Hootsuite dashboard<\/a> and click the Analytics<\/strong> icon in the sidebar.<\/p>\n 2. Select your Instagram Overview <\/strong>(if you haven\u2019t already, follow these steps to connect your account<\/a>). On this screen, you\u2019ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages.<\/p>\n 3. Use the buttons in the top navigation bar to share data with your colleagues or export the metrics and charts into a custom report in PDF, PowerPoint, Excel, or .csv.<\/p>\nWhat are Instagram analytics?<\/span><\/h2>\n
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\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\nWhy are Instagram analytics so important?<\/span><\/h2>\n
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15 key Instagram metrics you should track<\/span><\/h2>\n
Instagram account metrics<\/h3>\n
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Instagram post metrics<\/h3>\n
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Instagram Stories metrics<\/h3>\n
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Instagram Reels metrics<\/h3>\n
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How to see Instagram analytics<\/span><\/h2>\n
On mobile (using Instagram Insights)<\/h3>\n
![\"Instagram](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/11\/Instagram-analytics-4.jpeg.webp)
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On desktop<\/h3>\n
Using Instagram<\/h4>\n
![\"view](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/11\/Instagram-analytics-6-620x349.png.webp)
\n<\/picture>\n<\/a><\/figure>\nUsing Hootsuite<\/h4>\n
![\"Instagram](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/11\/Instagram-analytics-blurred-620x293.jpg.webp)
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