{"id":6380,"date":"2024-02-06T19:55:16","date_gmt":"2024-02-06T19:55:16","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/75-of-consumers-made-purchases-as-a-result-of-sms-marketing\/"},"modified":"2024-02-06T19:55:16","modified_gmt":"2024-02-06T19:55:16","slug":"75-of-consumers-made-purchases-as-a-result-of-sms-marketing","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/75-of-consumers-made-purchases-as-a-result-of-sms-marketing\/","title":{"rendered":"75% of consumers made purchases as a result of SMS marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study.\u00a0<\/p>\n<p>What\u2019s more, 60% say they expect brands to text them at least once a week, according to Vibes\u2019 Mobile Consumer Insights Report. On the other hand, 71% cite too many messages as the main reason they no longer want to hear from brands. Still, 25% said it didn\u2019t matter how often they were contacted as long as it was relevant to their interests.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Why we care. <\/strong>Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money. The more effective text marketing gets, the worse it is for them.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow\" href=\"https:\/\/martech.org\/new-rules-for-bulk-email-senders-from-google-yahoo-what-you-need-to-know\/\"><strong><em>New rules for bulk email senders from Google, Yahoo: What you need to know<\/em><\/strong><\/a><\/p>\n<p>One of the reasons for SMS\u2019 success is that consumers for the most part consumers only agree to receive messages from companies they plan on buying from. Sixty-eight percent said they only sign up \u201cfor text message communications from brands that I\u2019m confident I want to buy from within the next year.\u201d\u00a0<\/p>\n<p>Also, while the likelihood of someone purchasing because of SMS increases along with income, it never drops below 69% for any cohort.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.vibes.com\/guides-reports\/mobile-consumer-trends-insights\">Vibes\u2019 Mobile Consumer Insights Report<\/a><em> <\/em>(registration required) is based on a survey of more than 1,000 \u201cmobile-centric consumers\u201d in December of last year.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/75-of-consumers-made-purchases-as-a-result-of-sms-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study.\u00a0 What\u2019s more, 60% say they expect brands to text them at least once a week, according to Vibes\u2019 Mobile Consumer Insights Report. On the other hand, 71% cite too many messages as the main [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6381,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>75% of consumers made purchases as a result of SMS marketing - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/75-of-consumers-made-purchases-as-a-result-of-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"75% of consumers made purchases as a result of SMS marketing\" \/>\n<meta property=\"og:description\" content=\"Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study.\u00a0 What\u2019s more, 60% say they expect brands to text them at least once a week, according to Vibes\u2019 Mobile Consumer Insights Report. 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