{"id":6403,"date":"2024-02-07T19:14:31","date_gmt":"2024-02-07T19:14:31","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/13-best-hashtag-tools-for-analytics-tracking-and-more\/"},"modified":"2024-02-07T19:14:31","modified_gmt":"2024-02-07T19:14:31","slug":"13-best-hashtag-tools-for-analytics-tracking-and-more","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/13-best-hashtag-tools-for-analytics-tracking-and-more\/","title":{"rendered":"13 Best Hashtag Tools for Analytics, Tracking, and More"},"content":{"rendered":"


\n<\/p>\n

\n

While social SEO<\/a> is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach.<\/p>\n

The catch is that you have to use the right hashtags<\/a>. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content.<\/p>\n

So where exactly can you find the hashtag analytics you need to do all of that? You\u2019ve come to the right place to find out.<\/p>\n

\n

\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\n
\n

Bonus:<\/b> Download a free guide<\/span><\/span> to discover which\u00a0hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What are hashtag analytics?<\/span><\/h2>\n

Hashtag analytics are data that provide information about the performance of hashtags on social media. This can include both branded hashtags and generic hashtags. The idea is to see how the use of hashtags is impacting the discoverability and results of your social posts.<\/p>\n

For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. Or you might find that the number of hashtags you use impacts your results. And, of course, which hashtags you use \u2013 and how well they correlate to the content you\u2019re actually posting \u2013 will affect how your content is discovered.<\/p>\n

Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy<\/a>.<\/p>\n

\n

\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\n
\n\t\t\t\t\t\t\t\t\t\n<\/picture>\n<\/p><\/div>\n
\n

\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

13 best hashtag tools for 2024<\/span><\/h2>\n

Hashtag analytics tools<\/h3>\n

1. Hootsuite Analytics<\/a><\/h4>\n
\"Hootsuite<\/a><\/figure>\n

Start free 30-day trial<\/a><\/p>\n

The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche.<\/p>\n

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You\u2019ll also see a trending hashtag set that you can copy and paste. Or, just click Publish a post with hashtags<\/strong> to go straight to composer, with the hashtag set already in your post.<\/p>\n

2. Talkwalker<\/a><\/h4>\n
\"Talkwalker<\/a><\/figure>\n

Source: Talkwalker<\/a><\/em><\/p>\n

Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. There are loads of graphical reporting options to help you understand which hashtags are driving results for your brands.<\/p>\n

Talkwalkers\u2019 hashtag tracking tools also integrate into Hootsuite<\/a>, so you can access your data in the same tool you use to create your social media content.<\/p>\n

3. Synapview<\/a><\/h4>\n
\"Synapview<\/a><\/figure>\n

Source: Synaptive <\/a><\/em><\/p>\n

Synapview allows you to monitor posting frequency of hashtags on Instagram, Reddit, Pinterest, YouTube, and blogs. You can combine and exclude multiple hashtags to create complex searches and filter results. Synaptive integrates into Hootsuite<\/a> to allow you to access your hashtag analytics directly from the Hootsuite dashboard.<\/p>\n

4. Fedica<\/a><\/h4>\n
\"Analyze<\/a><\/figure>\n

Source: Fedica<\/a><\/em><\/p>\n

Fedica allows you to create a report for any hashtag that shows you who is using it, where it was shared, whether other relevant topics emerged from this hashtag, which influencers target the relevant demographic, and more.<\/p>\n

The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach. Fedica can be integrated into the Hootsuite dashboard.<\/a><\/p>\n

5. Later<\/a><\/h4>\n
\"Later<\/a><\/figure>\n

Source: Later<\/a><\/em><\/p>\n

If you\u2019re specifically focused on Instagram, Later offers some good hashtag analytics tools. Using their tools, you can track and analyze your hashtags to see which ones lead to the most likes, comments, saves, and reach.<\/p>\n

Keep in mind that this hashtag monitoring tool is only for Instagram. See how Later compares to Hootsuite<\/a>.<\/p>\n

6. Native hashtag analytics tools<\/h4>\n
\"Instagram<\/a><\/figure>\n

Source: Instagram Insights<\/p>\n

Some of the social platforms have some very basic built-in hashtag analytics. These are not really intended to be used as hashtag tools, so they\u2019re a bit tedious to use for this purpose. But, if you want to stick to free hashtag trackers, these offer a place to get started. To create meaningful reports with any of the data you find here, you\u2019ll need to copy and paste your findings into a spreadsheet.<\/p>\n