{"id":6414,"date":"2024-02-08T17:43:08","date_gmt":"2024-02-08T17:43:08","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/ai-powered-martech-releases-and-news-feb-8\/"},"modified":"2024-02-08T17:43:08","modified_gmt":"2024-02-08T17:43:08","slug":"ai-powered-martech-releases-and-news-feb-8","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/ai-powered-martech-releases-and-news-feb-8\/","title":{"rendered":"AI-powered martech releases and news: Feb. 8"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<!-- Only show on posts of more than 3 paragraphs --><\/p>\n<div class=\"bialty-container\">\n<p>More than a third of marketers (36%) say their company doesn\u2019t have a \u201cclear and actionable plan for AI integration into their marketing strategy,\u201d according to a new report. On the plus side, 40% said they have \u201ca clear plan and are executing it well.\u201d<\/p>\n<p>Noteworthy:<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<ul>\n<li><strong>Find these places and don\u2019t work there: <\/strong>10% of those without a plan also said, \u201cand we don\u2019t know where to start.\u201d<\/li>\n<li><strong>I feel for this group: <\/strong>22% said they have a plan but \u201care struggling with the execution.\u201d<\/li>\n<\/ul>\n<p>The <a rel=\"nofollow noopener\" href=\"https:\/\/www.meetsoci.com\/resources\/insights\/brands-franchises\/the-highs-lows-and-whoas-of-ai-what-multi-location-marketers-need-to-know-now\/\" target=\"_blank\">SOCi AI Marketing Transformation Index<\/a> (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use.<\/p>\n<p>Privacy, cited by 52% of those surveyed, is marketers\u2019 top concern regarding AI in marketing. It was followed by \u201cover-dependence on technology\u201d (46%), \u201cmaking data \u2018AI-ready\u2019\u201d (41%), and \u201cAI potentially replacing my role\u201d (36%). Other concerns included integrating current systems (35%) and ensuring ROI (30%).<\/p>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-marketer-s-top-concerns-about-ai-in-marketing\">Marketer\u2019s top concerns about AI in marketing<\/h2>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"495\" alt=\"Image001 1\" class=\"wp-image-390011\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-800x495.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-547x338.png.webp 547w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-183x113.png.webp 183w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-768x475.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1.png.webp 1200w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-800x495.png.webp?resize=800%2C495&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-800x495.png.webp?resize=800%2C495&#038;ssl=1\" alt=\"Image001 1\" class=\"wp-image-390011\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-800x495.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-547x338.png.webp 547w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-183x113.png.webp 183w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1-768x475.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/image001-1.png.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><figcaption class=\"wp-element-caption\"><em>Graphic via SOCI\u2019s AI Transformation Index<\/em><\/figcaption><\/figure>\n<p>Underlining the need for more training around AI, 47% said their biggest challenge is a \u201clack of understanding of AI.\u201d This was followed by \u201cdifficulty in aligning AI with marketing goals\u201d (44%), \u201cinadequate training or education\u201d (43%), and \u201cbudget constraints\u201d (36%). Only 1% reported other challenges, while 7% are not integrating AI at all.<\/p>\n<p>Concerning dedicated marketing personnel for overseeing AI models, 39% have specialized staff, 21% do not, and 37% are in the process of training or upskilling their staff.<\/p>\n<p>And now, here are this week\u2019s releases:<\/p>\n<ul>\n<li><strong>ZoomInfo\u2019s<\/strong> ZoomInfo Copilot is an AI-powered solution that unifies a company\u2019s go-to-market data, including CRM data and ZoomInfo\u2019s data. It uses generative AI to provide insights and recommendations for sellers. It also has AI-guided prospecting, dynamic buying committees, generative AI-powered outreach, AI Email Assistant, unified data and customization options.<\/li>\n<li><strong>10Web\u2019s<\/strong> AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. It\u2019s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics.<\/li>\n<li><strong>ChannelMix\u2019s<\/strong> Pacing Dashboard integrates real-time data from various marketing sources and uses predictive pacing algorithms and AI-powered plan types to help marketers optimize their budget allocation and campaign performance.<\/li>\n<li><strong>Medallia <\/strong>has<strong> <\/strong>four new generative AI solutions for its Medallia Experience Cloud. Ask Athena lets users ask questions about their business performance, customer segments, or feedback records and get answers from their own data. Intelligent Summaries generates summaries of customer interactions, profiles and more, that can be used across the company\u2019s technology stack. Smart Response lets employees create personalized and accurate responses to specific feedback, using generative AI, while still having the option to edit, send and control the final response. Themes helps employees identify and analyze issues with more detailed and actionable Themes including Intelligent Summaries and to track and investigate emerging trends and KPI changes over time.<\/li>\n<li><strong>China Trading Desk\u2019s<\/strong> China Marketing Maestro is an AI tool for understanding Chinese consumers. It uses surveys, research and data from China\u2019s marketplace to provide expert knowledge of China\u2019s digital marketing landscape, which involves local platforms such as WeChat, Douyin and Xiaohongshu. It also helps to create culturally relevant content and optimize advertising options for different consumer segments.<\/li>\n<li><strong>Viant Technology\u2019s<\/strong> Viant Data Platform is an advertising technology platform. It lets advertisers use privacy-centric and reliable signals in partnership with publishers. It features Chat with Data, a generative AI technology that analyzes campaign performance and important KPIs such as ROAS.<\/li>\n<li><strong>Solvacy\u2019s<\/strong> new social media management platform uses artificial intelligence to streamline digital marketing. It simplifies complex digital marketing tasks and offers comprehensive tools for content creation, analytics and social media strategy optimization. Key features include AI-Driven Content Suggestions, Analytics Dashboard, Multi-Platform Management and Influencer Collaboration Hub.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&#038;ssl=1\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tConstantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/ai-powered-martech-releases-and-news-feb-8\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than a third of marketers (36%) say their company doesn\u2019t have a \u201cclear and actionable plan for AI integration into their marketing strategy,\u201d according to a new report. On the plus side, 40% said they have \u201ca clear plan and are executing it well.\u201d Noteworthy: Find these places and don\u2019t work there: 10% of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6119,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI-powered martech releases and news: Feb. 8 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/ai-powered-martech-releases-and-news-feb-8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-powered martech releases and news: Feb. 8\" \/>\n<meta property=\"og:description\" content=\"More than a third of marketers (36%) say their company doesn\u2019t have a \u201cclear and actionable plan for AI integration into their marketing strategy,\u201d according to a new report. 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