{"id":6447,"date":"2024-02-12T20:08:44","date_gmt":"2024-02-12T20:08:44","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-expands-generative-ai-capabilities-for-automatically-created-assets\/"},"modified":"2024-02-12T20:08:44","modified_gmt":"2024-02-12T20:08:44","slug":"google-expands-generative-ai-capabilities-for-automatically-created-assets","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/google-expands-generative-ai-capabilities-for-automatically-created-assets\/","title":{"rendered":"Google expands generative AI capabilities for automatically created assets"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK.<\/p>\n<p><strong>Why we care.\u00a0<\/strong>If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>ACAs explained.<\/strong>\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-rolls-out-automatically-created-assets-to-all-advertisers-432224#:~:text=Automatically%20created%20assets%20is%20a,ceding%20control%20to%20Google's%20AI.\" target=\"_blank\">Automatically created assets<\/a>\u00a0(ACAs) are a campaign-level setting that advertisers can opt into. By activating this setting, assets such as headlines and descriptions are automatically generated. These generated assets complement the ones provided by advertisers for their responsive search ads, enhancing the overall ad content.<\/p>\n<p><strong>Generative AI and ACAs.\u00a0<\/strong>In some cases,\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/generative-ai-search-marketing-prepare-429411\" target=\"_blank\">generative AI<\/a>\u00a0is used to create assets that better match what people are searching for. This helps ensure that the generated content is relevant and aligns with users\u2019 search queries.<\/p>\n<p><strong>How it works.<\/strong>\u00a0Automatically created assets (ACAs) work in conjunction with responsive search ads by generating new content, like headlines and descriptions, based on the specific details of your ad. This includes factors such as your landing page, existing ads, and keywords.<\/p>\n<p>When your ad is eligible to appear for a query, the responsive search ads consider both the pool of assets you\u2019ve created and the automatically generated assets. The system then serves the combination predicted to perform the best.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-expands-generative-ai-capabilities-for-automatically-created-assets\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care.\u00a0If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google expands generative AI capabilities for automatically created assets - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/google-expands-generative-ai-capabilities-for-automatically-created-assets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google expands generative AI capabilities for automatically created assets\" \/>\n<meta property=\"og:description\" content=\"Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. 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