{"id":6449,"date":"2024-02-12T22:22:55","date_gmt":"2024-02-12T22:22:55","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/7-top-social-media-monitoring-tools-and-why-you-need-them\/"},"modified":"2024-02-12T22:22:55","modified_gmt":"2024-02-12T22:22:55","slug":"7-top-social-media-monitoring-tools-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/7-top-social-media-monitoring-tools-and-why-you-need-them\/","title":{"rendered":"7 Top Social Media Monitoring Tools and Why You Need Them"},"content":{"rendered":"


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Tools for social media monitoring are the best way to find out what people are saying about your brand. And also what they\u2019re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot \u2014 basically, anything your audience could possibly have an opinion on.<\/p>\n

In other words: social media monitoring software gathers and presents audience and competitive insights for brands who want to pay attention.<\/p>\n

In this post, we\u2019re going to look at some of the best social media tracking tools on the market, and go through set-up and best practices so you can start tapping into the conversation today.<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n

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What is social media monitoring?<\/span><\/h2>\n

Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry.<\/p>\n

By monitoring social media data, you\u2019re doing research that is both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies). You\u2019ll get information that can help you determine things like:<\/p>\n

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  • Social share of voice<\/a> (i.e. what percentage of the conversation is about you, as opposed to being about your competitors)<\/li>\n
  • Social sentiment analysis<\/a> (i.e., what\u2019s the mood of the conversation)<\/li>\n
  • Social ROI<\/a> (i.e., how much your dollar investment in social is paying off)<\/li>\n
  • Relevant hashtags and keywords<\/a> (i.e., which Instagram hashtags or YouTube keywords you might want to use in the future to expand your reach)<\/li>\n
  • Trends<\/a> (i.e., what is your audience talking about, what new ideas, aesthetics or memes are popping up, are the platforms offering new tools and services, etc.)<\/li>\n<\/ul>\n

    For brands, social monitoring is an essential part of being a good social citizen, making more informed decisions, and succeeding on social, period.<\/p>\n

    For instance, you wouldn\u2019t launch into a high-pressure sales pitch (or informative lecture, or even a stand up routine) to a new customer who\u2019s just walked in the door. You\u2019d listen first, and at least figure out what they\u2019re looking for or why they\u2019re in your office. Social media monitoring platforms help you do just that.<\/p>\n

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    Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n

    \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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    Likewise, on social media, paying attention to what people are saying is necessary to be relevant, engaging, and to prevent yourself from making off-key blunders.<\/p>\n

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    @Johnsonville<\/a> It\u2019s not hoarding if you convince the couple behind you to buy the last package, right? Can we just cancel the #LimitedEdition<\/a> on the firecracker? This needs to be available everywhere, all the time. 2020 needs some good news! pic.twitter.com\/C7PShzpY7H<\/a><\/p>\n

    \u2014 Jim Prendergast (@jimpren) July 3, 2020<\/a><\/p>\n<\/blockquote>\n

    Get you some customers who love you as much as Johnsonville Sausage\u2019s customers love them.<\/em><\/p>\n

    Note: <\/strong>You\u2019ve probably also heard of social media listening<\/a>, which is the next step you\u2019ll want to take after social media monitoring. Social listening involves not just gathering and analyzing the metrics, but taking action. Take part in the conversation, and turn your intelligence into valuable insights. Read our article about social media listening tools over here.<\/a><\/p>\n

    \"chart\n<\/picture>\n<\/a><\/strong>
    If you want to learn more, check out our overview of how we do social media monitoring (and listening!) here at Hootsuite:<\/p>\n