{"id":6463,"date":"2024-02-13T16:24:02","date_gmt":"2024-02-13T16:24:02","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/traackr-partners-with-snap-to-boost-influencer-relationships\/"},"modified":"2024-02-13T16:24:02","modified_gmt":"2024-02-13T16:24:02","slug":"traackr-partners-with-snap-to-boost-influencer-relationships","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/traackr-partners-with-snap-to-boost-influencer-relationships\/","title":{"rendered":"Traackr partners with Snap to boost influencer relationships"},"content":{"rendered":"


\n<\/p>\n

\n

\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\n

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community.<\/p>\n

Snapchat is expected to reach almost 50 million members of the U.S. Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation.<\/p>\n

<\/p>\n

Why we care.<\/strong> Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers<\/a> (YouTube too, if you count that as social). But a lot of the smart action, including marketing action, has shifted to TikTok, and we now see that platform battling with the (overall smaller) Snapchat for young consumers.<\/p>\n

It\u2019s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. For brands, that means working with individual creators and influencers; and that, in turn, means finding the right ones. <\/p>\n

Specific aids to brands. <\/strong>This partnership means that, through Traackr\u2019s dashboard, brands will be able to:<\/p>\n