{"id":6493,"date":"2024-02-15T15:56:51","date_gmt":"2024-02-15T15:56:51","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/why-ai-will-have-the-faults-of-human-intelligence\/"},"modified":"2024-02-15T15:56:51","modified_gmt":"2024-02-15T15:56:51","slug":"why-ai-will-have-the-faults-of-human-intelligence","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/why-ai-will-have-the-faults-of-human-intelligence\/","title":{"rendered":"Why AI will have the faults of human intelligence"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/artificial-intelligence-a-beginners-guide\/\" target=\"_blank\">Artificial intelligence<\/a> (AI) has come a long way over the past decade, from early chatbots to today\u2019s virtual assistants that integrate with multiple applications to \u201clearn\u201d about us.\u00a0<\/p>\n<p>However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what\u2019s in store for marketers.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ai-s-long-road-from-fiction-to-reality\">AI\u2019s long road from fiction to reality<\/h2>\n<p>In the movie \u201c2001: A Space Odyssey,\u201d the astronauts come to the frightening realization that Hal, the AI supercomputer, runs every aspect of the space station.\u00a0<\/p>\n<p>A discrepancy between the ground computer and Hal begins the process of the astronauts believing that Hal may be going rogue. When they ask Hal why there may be a difference between the two computer systems, Hal responds, \u201cIt can only be attributable to human error. This sort of thing has cropped up before, and it has always been due to human error.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-scaling-the-use-of-ai\">Scaling the use of AI<\/h2>\n<p>Our first experience with AI began in late 2019 when we began experimenting with an IBM Watson application. We used an AI tool to profile buyers\u2019 personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas.\u00a0<\/p>\n<p>From there, we built a business on the tool, which we call personality-based marketing. The enabling AI tools we use, Crystal Knows and xiQ, can quickly determine an individual\u2019s personality using DISC segmentation.\u00a0<\/p>\n<p>Our second experience was right when ChatGPT 4 was launched and we added Jasper to help us with content and image generation. We used the tools to help generate content for websites and images to give our creatives a head start.\u00a0<\/p>\n<p>Honestly, we have had mixed results. The tool being prompt-driven, made it challenging to get the output we desired. And given everything else going on in our business, we really didn\u2019t have the time to continue to learn and perfect the prompts. Plus, each new release of the tool brought a whole new set of best practices on prompting.<\/p>\n<p>This led us to the third round of experimentation with an AI platform called Cassidy. The new tool is potentially a game changer for us and possibly the beginning of a modern-day Hal. Unlike previous tools, Cassidy will learn about us on its own.\u00a0<\/p>\n<p>It has read our website and is integrated into our G-Suite, Chrome browser and Slack application. It will understand and communicate in our brand voice, act as an assistant, and execute its own workflows. This can be a true game changer for an organization like ours, a fast, efficient agency with little to no overhead.\u00a0<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/a-deep-dive-into-how-marketers-use-martechbot\/\" target=\"_blank\">A deep dive into how marketers use MarTechBot<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-promise-and-pitfalls-of-chatgpt\">The promise and pitfalls of ChatGPT<\/h2>\n<p>The future of AI is bright, but it\u2019s also going to be bumpy. We know there will be shortcomings in this new wave of technology. For example, based on what we have now observed using the first-generation tools, we know that biases exist in the tools.\u00a0<\/p>\n<p>The second generation taught us that the output is only as good as the input. The age-old saying \u201cgarbage in, garbage out\u201d is still true despite how smart the technology may be.\u00a0<\/p>\n<p>Many believe that ChatGPT is getting worse, not better, as it becomes more widely distributed. A discussion thread on the OpenAI Developer Forum from November entitled \u201cChatGPT is Getting Worse and Worse Every Day\u201d includes 182 comments, all of them in agreement that things are getting worse with each release.\u00a0<\/p>\n<p>Developers point to increasing error rates, low retention of previous commands and outputs, and a general lack of support. They even go so far as to say that ChatGPT 3.5 performed better than the most current release of 4.0. So we can, for now, put aside our concerns that Hal will be taking control of the ship.\u00a0<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-to-get-better-decisions-from-your-ai\/\" target=\"_blank\">How to fight bias in your AI models<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-road-ahead\">The road ahead<\/h2>\n<p>We have built business development and project manager assistants with a knowledge base created by integrating our proposal and project drives. These AI assistants will be able to help our team increase efficiency and, one day, automate the proposal writing process.\u00a0<\/p>\n<p>It\u2019s also integrated into my Chrome browser, so it reads my email, attends meetings and archives and indexes the websites I visit. Perhaps someday soon, it will begin drafting and responding to my emails \u2014 on its own.\u00a0\u00a0<\/p>\n<p>Until that day, it will require our time to shape it into what we want (or need) it to be. And that\u2019s the point: we will make AI into what it will be, and many have done so already. And, even though we have moved from \u201cmachine learning\u201d to machines that learn, it is a good reminder that \u201cartificial intelligence\u201d is actually better described as \u201cartificial human intelligence.\u201d\u00a0<\/p>\n<p>A technology built by humans and trained on what humans have made will not be perfect \u2014 just like its creators.<\/p>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#fef9f3;grid-template-columns:35% auto\">\n<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png);background-position:50% 50%\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" alt=\"Salary And Career Survey Art\" class=\"wp-image-389937 size-large\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-338x338.png.webp 338w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-113x113.png.webp 113w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-768x768.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-95x95.png.webp 95w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art.png.webp 1024w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp?resize=600%2C600&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp?resize=600%2C600&#038;ssl=1\" alt=\"Salary And Career Survey Art\" class=\"wp-image-389937 size-large\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-338x338.png.webp 338w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-113x113.png.webp 113w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-768x768.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-95x95.png.webp 95w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art.png.webp 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-take-the-martech-salary-and-career-survey\">Take the MarTech Salary and Career Survey <\/h3>\n<p>From AI to layoffs, it\u2019s been quite a year. How has it been for you? Please take our short survey so we can tell you the state of martech salaries and careers.<\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">here<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/why-ai-will-have-the-faults-of-human-intelligence\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today\u2019s virtual assistants that integrate with multiple applications to \u201clearn\u201d about us.\u00a0 However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6494,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why AI will have the faults of human intelligence - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/why-ai-will-have-the-faults-of-human-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why AI will have the faults of human intelligence\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today\u2019s virtual assistants that integrate with multiple applications to \u201clearn\u201d about us.\u00a0 However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. 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