{"id":6557,"date":"2024-02-20T22:04:55","date_gmt":"2024-02-20T22:04:55","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/13-social-media-analytics-tools-that-do-the-math-for-you\/"},"modified":"2024-02-20T22:04:55","modified_gmt":"2024-02-20T22:04:55","slug":"13-social-media-analytics-tools-that-do-the-math-for-you","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/13-social-media-analytics-tools-that-do-the-math-for-you\/","title":{"rendered":"13 Social Media Analytics Tools That Do the Math For You"},"content":{"rendered":"


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Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool.<\/p>\n

In this article, I\u2019ll cover some of the best free social media analytics tools <\/strong>available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns).<\/p>\n

Then you\u2019ll be ready to learn\u00a0which social media metrics are important to track<\/a>.<\/p>\n

Not ready to start looking for analytics tools? Get a primer on what social media analytics even is<\/a>.<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Why you need social media analytics tools<\/span><\/h2>\n

Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss \u2014 to figure out what\u2019s working and what\u2019s not<\/em>. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.<\/p>\n

Social media analytics tools can help you answer questions like:<\/p>\n

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  • Is it worth it for my business to keep posting on Pinterest?<\/li>\n
  • What were our top posts on LinkedIn this year?<\/li>\n
  • Should we post more on Instagram next month?<\/li>\n
  • Which network drove the most brand awareness for our product launch?<\/li>\n
  • What kind of posts do my followers like to comment on?<\/li>\n<\/ul>\n

    \u2026 and many more.<\/p>\n

    Watch this video to see how the Hootsuite team uses social media analytics every day:<\/p>\n