{"id":6580,"date":"2024-02-22T15:18:17","date_gmt":"2024-02-22T15:18:17","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/marketers-keep-adding-tech-despite-feeling-overwhelmed-by-too-many-tools\/"},"modified":"2024-02-22T15:18:17","modified_gmt":"2024-02-22T15:18:17","slug":"marketers-keep-adding-tech-despite-feeling-overwhelmed-by-too-many-tools","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/marketers-keep-adding-tech-despite-feeling-overwhelmed-by-too-many-tools\/","title":{"rendered":"Marketers keep adding tech despite feeling overwhelmed by too many tools"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they\u2019re using 50 tech platforms or more.<\/p>\n<p>Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months.<\/p>\n<p><strong>Why we care. <\/strong>It\u2019s problematic to ask those in a creative profession like marketing to choose between technology and creativity. More likely, marketers are prioritizing technology because it increases their creative capacity. Marketing automation and generative AI tools increase the scale at which marketers can engage consumers.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>As for the aim to simplify stacks, manageability is a concern that even some leading vendors are acknowledging.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/marketers-need-a-unified-platform-not-more-standalone-tools\/\">Marketers need a unified platform, not more standalone tools<\/a><\/em><\/strong><\/p>\n<p><strong>Other findings.<\/strong> <\/p>\n<ul>\n<li>65% of marketers are prioritizing technology over creativity<\/li>\n<li>21% are unable to keep up with how platforms are developing;<\/li>\n<li>17% lack in-house expertise to manage platforms;<\/li>\n<li>64% believe their martech stacks have become more complex in recent years;<\/li>\n<li>54% think martech has made marketing strategies more effective and<\/li>\n<li>25% find martech providing a greater ability to track ROI and lead generation.<\/li>\n<\/ul>\n<p>The report is based on a survey of 250 marketers in the U.S., U.K. and EU.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Chris Wood\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/01\/Chris-Wood-1-338x338.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/01\/Chris-Wood-1-338x338.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Chris Wood\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tChris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country&#8217;s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on &#8220;innovation theater&#8221; at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/marketers-keep-adding-tech-despite-feeling-overwhelmed-by-too-many-tools\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they\u2019re using [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6581,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketers keep adding tech despite feeling overwhelmed by too many tools - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/marketers-keep-adding-tech-despite-feeling-overwhelmed-by-too-many-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers keep adding tech despite feeling overwhelmed by too many tools\" \/>\n<meta property=\"og:description\" content=\"Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. 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