{"id":6651,"date":"2024-02-28T18:40:59","date_gmt":"2024-02-28T18:40:59","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/transunion-announces-data-clean-room-partnership-with-snowflake\/"},"modified":"2024-02-28T18:40:59","modified_gmt":"2024-02-28T18:40:59","slug":"transunion-announces-data-clean-room-partnership-with-snowflake","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/transunion-announces-data-clean-room-partnership-with-snowflake\/","title":{"rendered":"TransUnion announces data clean room partnership with Snowflake"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake\u2019s data cloud.<\/p>\n<p>Users will be able to access TruAudience\u2019s marketing identity graph within Samooha allowing them to collaborate and to match and share customer data without exposing private information.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/why-we-care-about-data-clean-rooms\/\">Why we care about data clean rooms<\/a><\/em><\/strong><\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Samooha, by Snowflake. <\/strong>Snowflake acquired Samooha in December 2023 \u2014 a start-up designed to make data clean room functionality accessible to marketers without support from data scientists. Built as a native application on the Snowflake data cloud, Samooha operates on data in the data warehouse with no data migration necessary.<\/p>\n<p>\u201cTransUnion\u2019s leading identity data and enrichment augment our data clean room and enable seamless data collaboration across marketing channels, without the need to directly share sensitive customer data,\u201d said Kamakshi Sivaramakrishnan, co-founder, Samooha in a release.<\/p>\n<p><strong>TransUnion\u2019s TruAudience. <\/strong>TruAudience offers identity resolution, audience building, and targeting <a rel=\"nofollow\" href=\"https:\/\/martech.org\/transunion-expands-truaudience-marketing-solutions\/\">based in part on capabilities<\/a> acquired in the 2021 purchase of Neustar. <\/p>\n<p><strong>Why we care<\/strong>. Snowflake\u2019s influence in the customer data and advertising ecosystem continues to grow as it seeks to persuade the industry that operating with cross-enterprise data in the data warehouse is a superior strategy to migrating data from selected sources to a platform used for narrow (marketing, sales, support, etc.) purposes.<\/p>\n<p>Integrating its data clean room solution with TruAudience\u2019s very extensive identity-centric dataset looks like signaling a trend.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/transunion-announces-data-clean-room-partnership-with-snowflake\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake\u2019s data cloud. Users will be able to access TruAudience\u2019s marketing identity graph within Samooha allowing them to collaborate and to match and share customer data without exposing private information. Dig deeper: Why we [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6652,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TransUnion announces data clean room partnership with Snowflake - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/transunion-announces-data-clean-room-partnership-with-snowflake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TransUnion announces data clean room partnership with Snowflake\" \/>\n<meta property=\"og:description\" content=\"TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake\u2019s data cloud. 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