The TikTok algorithm is what made the social platform a sensation\u2014and it\u2019s also what makes the app a little bit spooky. (How did it know <\/em>I would be so into slime videos?!)<\/p>\n TikTok<\/a> has exploded into a platform with 1.2 million active users<\/a> precisely because of the hyper-personalized collection of videos it offers each user on their For You Page<\/a> (FYP). Think of the TikTok FYP as your own personal TV station, one that adapts to your interests and viewing habits on the fly\u2026 even if those habits include niche topics like ASMR gardening<\/a>. (No wonder TikTokers use the app for an average of 1.5 hours each day<\/a>.)<\/p>\n But even if you\u2019re thoroughly enjoying your custom smorgasbord of #WaterTok videos<\/a>, it\u2019s hard to shake that lingering question: how exactly does <\/em>TiKTok decide what to recommend to each person?<\/p>\n If you\u2019re ready to learn about the secret sauce behind the TikTok algorithm (and then use that knowledge to achieve more reach for your own TikTok content<\/a>), you\u2019ve come to the right place. Let\u2019s do this! Just as soon as I finish this last slime vid<\/a>.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Get our 2024 Social Trends report,<\/strong><\/span> and dig into the juicy data that\u2019ll help you reach your goals in 2024\u2014which is shaping up to be social\u2019s best year yet.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n The TikTok algorithm is a proprietary formula that determines which TikTok videos to recommend to each user.<\/p>\n No two TikTok users will see the same combination of TikTok videos on their For You Page<\/a>\u2014this feed is unique and highly personalized. In fact, the type of content you see on your FYP will evolve over time, as the algorithm recalibrates to your changing viewing preferences.<\/p>\n Here\u2019s how TikTok itself defines<\/a> the TikTok For You page algorithm:<\/p>\n \u201cA stream of videos curated to your interests, making it easy to find content and creators you love \u2026 powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.\u201d<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Most social media companies don\u2019t like to reveal exactly <\/em>how their algorithm works. If a spammer or shifty character got ahold of the specific recipe for viral video success, that would be bad news for all the platform\u2019s users, right?<\/p>\n But in the interest of transparency, some platforms have started to share some details at a basic level\u2014here\u2019s what we know about Facebook\u2019s algorithm<\/a>, for example.<\/p>\n All of which is to say that TikTok finally made a post in 2020<\/a> revealing a handful of the key ranking signals for the TikTok recommendation algorithm. Is it highly likely things have evolved over the past four years? Absolutely. But TikTok hasn\u2019t shared any further details at this point (so mysterious!), so we\u2019ve gotta work with the info we\u2019ve got\u2026 even if it\u2019s limited.<\/p>\n The main factors that influence the TikTok algorithm are user interactions, video information, and device and account settings.<\/p>\n Similar to the Instagram algorithm<\/a>, the TikTok algorithm bases its recommendations on a user\u2019s interactions with content on the app. Any time you give a clue about what kind of content you like or don\u2019t like, the TikTok algorithm clocks that data. Anytime you follow an account or hide an account, TikTok is taking note.<\/p>\n Here are some of the user interactions that will impact what shows up on your For You Page:<\/p>\n The TikTok algorithm is also collecting information about the videos you seek out through search. Video information signals include:<\/p>\n This doesn\u2019t have as much influence as the user interaction and video information signals, but device and account settings still factor in. These are the settings TikTok<\/a> uses to optimize performance. But because they\u2019re based on one-time settings choices rather than active engagements, TikTok doesn\u2019t deem them to be quite as relevant.<\/p>\n Some of the device and account settings included in the TikTok algorithm are:<\/p>\n If you\u2019re not happy with the recommendations you\u2019re getting, it\u2019s possible to reset your own personal algorithm<\/a>. For a fresh start, head to Settings and Privacy, tap Content Preferences, then Refresh your For You Page.<\/p>\n Just as important as what TikTok does take into account when it\u2019s working its magic is the type of content it won\u2019t <\/em>recommend. This includes:<\/p>\n One more element that TikTok doesn\u2019t take into account: follower count. This is great news for new TikTok users<\/a>, or those who haven\u2019t yet built up a large follower base. Anyone can have a hit on the platform, because TikTok doesn\u2019t base any of its recommended content on how many followers you have or the performance of your previous videos.<\/p>\n Of course, accounts that do have more followers will get more views because users are actively seeking that content. But if you have great content that speaks directly to your target audience<\/a>, you have as much chance to land on their For You page as the biggest TikTok stars.<\/p>\n At least that\u2019s what TikTok claims<\/a>:<\/p>\n \u201cYou may come across a video in your feed that doesn\u2019t appear to \u2026 have amassed a huge number of likes\u2026. Bringing a diversity of videos into your For You feed gives you additional opportunities to stumble upon new content categories, discover new creators, and experience new perspectives.\u201d<\/p>\n If you\u2019re interested in learning even more about the ins and outs of the algorithm, TikTok has opened a Transparency Center. People who work in policy, content safety or cyber-security can reach out to book a tour here<\/a>.<\/p>\n TikTok also introduced a feature for the everyday TikTok user to help understand why certain specific <\/em>videos are recommended. In your For You feed, tap on the share panel. Then, tap the question mark icon called \u201cWhy this video\u201d for a clear rationale.<\/p>\n We know that a huge part of the TikTok algorithm boils down to creating content that other users connect with. Here\u2019s how to make sure your videos get traction in 2024.<\/p>\n Connecting with existing communities is important on every social platform. But the way TikTok\u2019s algorithm works, it\u2019s even more important to engage with specific subcultures here than on, say, Facebook.<\/p>\n On other platforms, people spend most of their time engaging with people they already know and accounts they already follow. On TikTok, though, users are engaging with content primarily through the For You Page: a feed full of fresh content from entertaining strangers.<\/p>\n Tap into an existing community or subculture, and you\u2019ll likely find your content amplified to that audience. TikTok subcultures tend to congregate around hashtags<\/a>, so it\u2019s easy to tag your content appropriately to get in front of your ideal crew.<\/p>\n Understanding your target market subculture can also help you create content that resonates authentically. That\u2019s where brand loyalty and engagement comes in\u2026 and where the algorithm learns that you\u2019re making the kind of content other people in this community group might like, too.<\/p>\n The #DarkAcademia group loves moody autumn days\u2026<\/p>\n autumn is coming closer \ud83e\udef6\ud83c\udffc\ud83c\udf42\ud83c\udf27 #cambridge<\/a> #london<\/a> #england<\/a> #visitengland<\/a> #darkacademia<\/a> #darkacademiaaesthetic<\/a> #hogwarts<\/a> #harrypotter<\/a> <\/p>\n \u266c Solas – Gibran Alcocer<\/a> <\/section>\n<\/blockquote>\n What is the TikTok algorithm?<\/span><\/h2>\n
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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\nHow does the TikTok algorithm work?<\/span><\/h2>\n
TikTok algorithm ranking signals<\/strong><\/h3>\n
1. User interactions<\/strong><\/h4>\n
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2. Video information<\/strong><\/h4>\n
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3. Device and account settings<\/strong><\/h4>\n
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What\u2019s not included in the TikTok algorithm<\/strong><\/h3>\n
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![\"Why](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/tiktok-algorithim-04-620x620.png?resize=620%2C620&ssl=1\")
<\/a><\/figure>\n10 tips for getting picked up by the TikTok algorithm<\/span><\/h2>\n
1. Find your subculture<\/strong><\/h3>\n
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