{"id":6732,"date":"2024-03-06T18:59:23","date_gmt":"2024-03-06T18:59:23","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/27-facebook-demographics-to-inform-your-strategy-in-2024\/"},"modified":"2024-03-06T18:59:23","modified_gmt":"2024-03-06T18:59:23","slug":"27-facebook-demographics-to-inform-your-strategy-in-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/27-facebook-demographics-to-inform-your-strategy-in-2024\/","title":{"rendered":"27 Facebook Demographics to Inform Your Strategy in 2024"},"content":{"rendered":"


\n<\/p>\n

\n

With 3 billion monthly active users<\/a> as of the second quarter of 2023, Facebook continues to be the largest social media platform in the world. But what do we really know about the people that make up this massive user base? How deep does your Facebook demographics knowledge go?<\/p>\n

Understanding the demographics of Facebook users is key to creating a successful marketing strategy on the platform. With that in mind, let\u2019s dive into some of the most important demographic information you need to know this year. \t\t\t\t\t<\/p>\n

\n

\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\n
\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n
\n

\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\t\t\t\t <\/span><\/p>\n

27 Facebook user demographics you need to know in 2024<\/span><\/h2>\n

Here\u2019s a look at the top Facebook demographics that matter to marketers this year.<\/p>\n

Facebook demographics by geography<\/h3>\n

Tap into Facebook\u2019s target audience demographics across the globe.<\/p>\n

1. Facebook is one of the most downloaded apps worldwide<\/h4>\n

Maintaining its position as one of the most popular app publishers, Facebook\u2019s apps are consistently ranked among the top downloads every month<\/a>. In fact, in the Google Play Store, Facebook Messenger and Facebook frequently rank among the top downloaded apps worldwide.<\/p>\n

2. Facebook is the most used platform in the United States<\/h4>\n

Facebook accounts for around 50% of all social media site visits<\/a> in the United States, making it the most used platform by far. Instagram and Pinterest rank second and third, respectively.<\/p>\n

3. More than 77% of the UK population uses Facebook<\/h4>\n

Over 77% of the entire UK population are active Facebook users. Out of the total estimated UK population of 67.33 million, approximately 52 million people use Facebook<\/a>\u2014making up approximately 77.23% of the total UK population.<\/p>\n

4. India has the highest concentration of Facebook users<\/h4>\n

With nearly 315 million users, India has the largest Facebook audience of any country<\/a> in the world. In fact, if India\u2019s Facebook audience were a country, it would be ranked third in terms of population worldwide. Other top markets for Facebook usage include the United States, Indonesia, and Brazil.<\/p>\n

5. Facebook makes $56.11 per user in North America<\/h4>\n

In 2023, Facebook\u2019s average revenue per user (ARPU)<\/a> in the U.S. and Canada market is $56.11 USD. This is in stark contrast to the Asia Pacific region, where Facebook\u2019s ARPU is only $5.12 USD.<\/p>\n

6. The majority of Meta\u2019s ad revenue comes from the U.S. and Canada<\/h4>\n

According to Meta\u2019s own data, nearly 50% of their ad revenue<\/a> comes from the U.S. and Canada, despite only accounting for approximately 23% of their total user base.<\/p>\n

\"bar<\/p>\n

Source: Meta<\/a><\/p>\n

7. 71.43% of internet users in the U.S. use Facebook regularly<\/h4>\n

An estimated 71.43% of internet users in the U.S.<\/a> use Facebook regularly. This is a significant percentage and shows the continued popularity and reach of the platform. By 2027, this number is projected to increase to roughly 75%.<\/p>\n

If your Facebook target audience demographics fit this niche, you\u2019re tapping into a highly engaged audience. \t\t\t\t\t<\/p>\n

\n

\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\n
\n

Get our 2024 Social Trends report,<\/strong><\/span> and dig into the juicy data that\u2019ll help you reach your goals in 2024\u2014which is shaping up to be social\u2019s best year yet.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

8. The most popular U.S. Facebook pages are LADBible and UNILAD<\/h4>\n

Of the top 20 pages on Facebook<\/a>, the most popular were LADBible and UNILAD, with 140.4 million and 123.5 million content viewers, respectively.<\/p>\n

The top twenty pages combined accounted for 0.9% of all US content views in Q2 and Q3 of 2023.<\/p>\n

Facebook age demographics<\/h3>\n

Here\u2019s a quick breakdown of Facebook demographics by age.<\/p>\n

9. Facebook is the least popular platform for Gen Z and Millennials in the U.S.<\/h4>\n

Despite its overall popularity in the United States, Facebook is actually one of the least preferred platforms<\/a> among Gen Z and Millennials. These users tend to prefer platforms like TikTok, Snapchat, and YouTube.<\/p>\n

10. 3 in 10 U.S. adults get their news on Facebook<\/h4>\n

Facebook continues to be a major source of news for many Americans, with three in ten U.S. adults<\/a> saying they regularly get their news from the platform. This is higher than any other social media site, with YouTube in second place with 26%.<\/p>\n

In Canada, news is currently banned on Facebook and Instagram<\/a>. This change comes after the passing of Bill C-18, also known as the Online News Act, which came into effect in 2023.<\/p>\n

11. Most Facebook Messenger users are between 25-34 years old<\/h4>\n

Similar to Facebook\u2019s overall audience demographics, the largest age group for Messenger users<\/a> in the U.S. is between 25 and 34 years old, making up 23.4% of all users. The second-largest age group is 35-44 year-olds, accounting for 20.8% of Messenger\u2019s audience.<\/p>\n

12. Teens in low-income households use Facebook more<\/h4>\n

Despite a decline in overall teen usage, Facebook remains more popular among teens from households earning less than $30,000 a year. 45% of teens in this income bracket<\/a> report using Facebook, compared to only 27% of those from households earning over $75,000 annually.<\/p>\n

\"table<\/em><\/p>\n

Source: <\/em>Pew Research Center<\/em><\/a><\/p>\n

Facebook gender demographics<\/h3>\n

Understand how Facebook users across genders interact with the platform.<\/p>\n

13. More than 56% of Facebook users are male<\/h4>\n

According to recent data from Statista, 56.3% of Facebook users<\/a> identify as male, while 43.7% identify as female. This dataset does not account for non-binary users<\/strong>, but it still gives us a good general understanding of the gender breakdown on Facebook.<\/p>\n

14. Women consume the most news on Facebook<\/strong><\/h4>\n

62% of women<\/a> regularly consume news on Facebook, while men prefer platforms such as Reddit (67%), X (62%), and YouTube (58%).<\/p>\n

15. Men aged 25-34 make up Facebook\u2019s largest audience<\/h4>\n

Data shows that men between the ages of 25 and 34 years old<\/a> makeup Facebook\u2019s largest audience, accounting for 17.6% of global users. It\u2019s also worth noting that men aged 18 to 24 are Facebook\u2019s second-largest audience base.<\/p>\n

16. 55% of women in the U.S. use Facebook Messenger<\/h4>\n

Women comprise the majority of Facebook Messenger users in the U.S., accounting for 55% of the total user base<\/a>.<\/p>\n

General Facebook demographics<\/h3>\n

Get the scoop on the who, what, when, where, and how of Facebook demographics.<\/p>\n

17. Facebook\u2019s daily active users grew by 5% in 2023<\/h4>\n

According to reporting from Reuters<\/a>, Facebook\u2019s daily active users (DAUs) grew by 5% in 2023, up to 2.08 billion<\/a> by Q3 2023.<\/p>\n

18. 4 million Facebook posts were liked every minute in 2023<\/h4>\n

According to Statista, an average of 4 million posts were liked every minute<\/a> on Facebook in 2023. That\u2019s a staggering amount of activity happening on the platform at any given time, showcasing the potential for reach and engagement with a well-crafted marketing strategy.<\/p>\n

19. Google.com drives the majority of Facebook referral traffic<\/h4>\n

When it comes to referral traffic, Google.com is the top driver for Facebook<\/a>, accounting for 6.75% of all referrals in April 2023. msn.com, follows closely behind with 4.49% of referrals.<\/p>\n

Overall, referral traffic only accounted for less than 2% of all traffic to Facebook.<\/p>\n

20. Bullying and harassment on the platform is in decline<\/h4>\n

Facebook has been removing more content that relates to bullying or harassment. In 2023, Facebook\u2019s proactive rate on bullying and harassment<\/a> increased from 65.8% in Q2 2023 to 87.8% in Q3.<\/p>\n

An estimated 8.3 million pieces of content were removed between July and September of 2023, with 87.8% of the content being found by Facebook itself and 12.2% being reported by users.<\/p>\n

\"graph<\/p>\n

Source: Meta<\/a><\/p>\n

21. Facebook page users prefer image-based posts<\/h4>\n

When it comes to engaging with posts on Facebook pages, image-based posts receive the highest engagement rates<\/a>. In fact, in 2023, image posts received an interaction rate of 0.12%, compared to only 0.03% for link posts. Overall, the average Facebook page fan engagement with posts on a page was 0.07%.<\/p>\n

22. Most post views come from user friends, groups, and pages<\/h4>\n

In Q3 2023, 65% of post views<\/a> on Facebook came from posts shared by people\u2019s friends, groups they were a part of, or pages they followed. 35% of post views came from in-feed recommendations like ads or suggested content. The remaining 11.3% came from less common sources, such as events or logging discrepancies.<\/p>\n

\"graph<\/a><\/p>\n

Source: <\/em>Meta<\/em><\/a><\/p>\n

23. Facebook users are likely to use the other apps in Meta\u2019s Family<\/h4>\n

Facebook users love to be involved with Meta\u2019s other apps:<\/p>\n