Social media platforms are always changing, right? So what\u2019s the best Facebook ad size to use in 2024? The truth is\u2026 it depends.<\/p>\n
Facebook offers four main types of ads:<\/p>\n
- \n
- Image<\/li>\n
- Video<\/li>\n
- Carousel<\/li>\n
- Collection<\/li>\n<\/ul>\n
Each of these categories has many different placement options, from the main Facebook news feed to Reels video ads and everything in between. Plus, they each have their own Facebook ad size and other requirements to abide by..<\/em><\/p>\n
Here\u2019s your complete cheat sheet of all Facebook ad image sizes in one place<\/strong>, organized by placement. Bookmark it, Slack it to your team, print it out for your secret \u201csocial media imposter syndrome\u201d desk drawer folder\u2026 I mean, what?<\/em><\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
\n\nBonus: Get the Facebook advertising cheat sheet for 2022.<\/span><\/strong> The free resource includes key audience insights, recommended ad types, and tips for success.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
Quick Facebook ad image sizes<\/span><\/h2>\n
We cover each ad format in more detail below, but here is a quick overview of all popular Facebook ad image sizes at a glance.<\/p>\n
![\"Chart](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Facebook-Ad-Sizes-2024-1.svg\")
<\/figure>\nFacebook feed ad sizes<\/span><\/h2>\n
The Facebook feed is probably what you think of most when it comes to Facebook ad sizes. It\u2019s the endlessly scrollable place to find all your friends\u2019 status updates, photo posts, videos, and more \u2014 plus content from brands and Facebook Pages you follow.<\/p>\n
Facebook feed ads come in many styles, from carousel ads to single image or video ads, as it\u2019s one of the most popular Facebook ad placements. The second item in a user\u2019s feed is an ad, with more mixed between organic content as a user continues scrolling.<\/p>\n
![\"Facebook](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-5.29.02-PM-620x472.png?resize=620%2C472&ssl=1\")
<\/a><\/figure>\nSource: <\/em>Insta360 on Facebook<\/em><\/a><\/p>\n
Facebook feed image ad sizes<\/h3>\n
- \n
- Display size:<\/strong> 1080px x 1080px recommended, or larger<\/li>\n
- Minimum image ad width:<\/strong> 600px<\/li>\n
- Minimum image ad height:<\/strong> 600px<\/li>\n
- Aspect ratio: <\/strong>1:1 or 1.91:1<\/li>\n
- File type:<\/strong> PNG or JPG<\/li>\n
- Maximum file size: <\/strong>30MB<\/li>\n<\/ul>\n
Facebook feed video ad sizes<\/h3>\n
- \n
- Display size:<\/strong> 1080px x 1080px (desktop or mobile) or 1080px x 1350px (mobile only)<\/li>\n
- Minimum video ad width:<\/strong> 120px<\/li>\n
- Minimum video ad height:<\/strong> 120px<\/li>\n
- Aspect ratio: <\/strong>1:1 for desktop or mobile, or 4:5 for mobile only<\/li>\n
- File type:<\/strong> MP4, MOV, GIF<\/li>\n
- Recommended video settings:<\/strong> H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps<\/li>\n
- Maximum file size: <\/strong>4GB<\/li>\n
- Maximum video length:<\/strong> 241 minutes<\/li>\n<\/ul>\n
Tips for Facebook feed ads<\/h3>\n
- \n
- While not required, we recommend adding captions to your video ads<\/strong> to make your ads accessible to the Deaf and hard-of-hearing community, as well as people who watch social media videos with the sound off.<\/li>\n
- Don\u2019t make a 241-minute ad. Keep it short and attention-grabbing: 15 seconds or less<\/strong> should be enough for most ads.<\/li>\n
- No sound, no problem: you don\u2019t actually need to have sound in your video<\/strong> to run it as an ad (although we recommend it).<\/li>\n<\/ul>\n
Facebook carousel ad sizes<\/span><\/h2>\n
Facebook carousel ads allow you to showcase between two and 10 images, videos, or a mix of both and link each one to a separate URL. These are one of the most popular Facebook ad formats thanks to their versatility and having so many placement options across Facebook on desktop and mobile.<\/p>\n
One of the most effective carousel formats is collection carousel ads<\/a>, which pull images and links from your connected product catalog to automatically generate relevant, conversion-focused ads for e-commerce retailers.<\/p>\n
![\"Insta](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/facebook-ad-sizes-4-620x522.jpg?resize=620%2C522&ssl=1\")
<\/a><\/figure>\nSource: <\/em>Insta360 on Facebook<\/em><\/a><\/p>\n
Facebook carousel image ad sizes<\/h3>\n
- \n
- Display size:<\/strong> 1080px x 1080px recommended, or larger<\/li>\n
- Aspect ratio: <\/strong>1:1<\/li>\n
- File type:<\/strong> PNG or JPG<\/li>\n
- Maximum file size: <\/strong>30MB<\/li>\n<\/ul>\n
Facebook carousel video ad sizes<\/h3>\n
- \n
- Display size:<\/strong> 1080px x 1080px, or larger<\/li>\n
- Aspect ratio: <\/strong>1:1<\/li>\n
- File type:<\/strong> MP4, MOV, GIF<\/li>\n
- Maximum file size: <\/strong>4GB<\/li>\n
- Maximum video length:<\/strong> up to 240 minutes<\/li>\n<\/ul>\n
Facebook carousel ad placements<\/h3>\n
You can create image or video carousel ads in each of these Facebook ad placements:<\/p>\n
- \n
- Facebook Feed<\/li>\n
- Facebook Stories<\/li>\n
- Facebook Reels<\/li>\n
- Facebook Marketplace<\/li>\n
- Facebook search results<\/li>\n
- Facebook Business Explore<\/li>\n
- Facebook Audience Network (e.g. websites\/other media outside of Facebook)<\/li>\n
- Facebook right column (desktop only)<\/li>\n
- Facebook Groups Feed<\/li>\n<\/ul>\n
Facebook Reels carousel ads function a bit differently than other ad types, though. There are two types:<\/p>\n
- \n
- Catalog product carousel ads<\/li>\n
- Overlay carousel ads<\/li>\n<\/ul>\n
Catalog product carousel ads<\/strong><\/h4>\n
You can include up to 10 images, each with a unique URL link. These are featured at the bottom of your Reel for viewers to click on. This format is perfect for e-commerce brands to link to products from the Reel.<\/p>\n
![\"Lucky](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/facebook-ad-sizes-1-620x1067.jpg?resize=620%2C1067&ssl=1\")
<\/a><\/figure>\nSource: <\/em>Meta<\/em><\/a><\/p>\n
Overlay carousel ads<\/strong><\/h4>\n
These ads can either be manually inserted on your own Reels, or distributed automatically \u2014 now known as Advantage+ placements<\/a> \u2014 across the Facebook ad network.<\/p>\n
You can use up to 10 images or videos for these carousel \u201ccards\u201d which will show at the bottom of the Reel they run on.<\/p>\n
![\"Kai](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/facebook-ad-sizes-2-620x1223.jpg?resize=620%2C1223&ssl=1\")
<\/a><\/figure>\nSource: <\/em>Meta<\/em><\/a><\/p>\n
Tips for Facebook carousel ads<\/h3>\n
- \n
- Each carousel image or video must link to a URL.<\/strong> You can link to the same landing page for all frames, or different ones.<\/li>\n
- A carousel needs a minimum of two images or videos<\/strong>, and you can have up to 10.<\/li>\n
- Try using a mix of images and videos<\/strong> within the same carousel ad. Facebook Reels carousel ads are image-only, though.<\/li>\n<\/ul>\n
Facebook right-column ad sizes<\/span><\/h2>\n
Right column ads are a desktop-only Facebook ad format best for driving traffic or raising brand awareness. These can be image or video ads, paired with a headline and link. You can use an existing carousel ad for this placement too, although only the first media item in your carousel will show as a right column ad.<\/p>\n
![\"Facebook](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/facebook-ad-sizes-5-620x218.jpg?resize=620%2C218&ssl=1\")
<\/a><\/figure>\nSource: <\/em>Reddit on Facebook<\/em><\/a><\/p>\n
Facebook right-column image ad sizes<\/h3>\n
- \n
- Display size:<\/strong> 1080px x 1080px recommended, or larger<\/li>\n
- Minimum width:<\/strong> 254px<\/li>\n
- Minimum height:<\/strong> 133px<\/li>\n
- Aspect ratio:<\/strong> 1:1<\/li>\n
- File type:<\/strong> PNG or JPG<\/li>\n<\/ul>\n
Facebook right-column video ad sizes<\/h3>\n
- \n
- Display size:<\/strong> 1080px x 1080px (desktop or mobile) or 1080px x 1350px (mobile only)<\/li>\n
- Minimum video ad width:<\/strong> 120px<\/li>\n
- Minimum video ad height:<\/strong> 120px<\/li>\n
- Aspect ratio: <\/strong>1:1 for desktop or mobile, or 4:5 for mobile only<\/li>\n
- File type:<\/strong> MP4, MOV, GIF<\/li>\n
- Recommended video settings:<\/strong> H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps<\/li>\n
- Maximum file size: <\/strong>4GB<\/li>\n<\/ul>\n
Tips for Facebook right-column ads<\/h3>\n
- \n
- Of all Facebook ad formats, this is the one where your headline and ad copy matters more than the image or video<\/strong> to capture attention.<\/li>\n
- A\/B test different headlines<\/strong> to see what performs the best.<\/li>\n
- Keep in mind this is a desktop-only ad placement<\/strong>, so don\u2019t link out to the App Store or other mobile-optimized experience. Keep it desktop-friendly.<\/li>\n<\/ul>\n
Facebook search results ad sizes<\/span><\/h2>\n
Search results ads appear on, predictably, the search results page. These can perform very well if your targeting aligns with a user\u2019s intent. For example, my search for \u201cVancouver events\u201d implies I\u2019m looking for something to do, so any ad that a) is for an upcoming event near me, and b) is about something I\u2019m interested in has a high chance of me clicking on it and, potentially, signing up.<\/p>\n
They\u2019re a great way to market events, but also for many other types of content, from recipe books to products and more.<\/p>\n
![\"Vancouver](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/facebook-ad-sizes-6-620x334.jpg?resize=620%2C334&ssl=1\")
<\/a><\/figure>\nSource: <\/em>Ridge Motorsports Park on Facebook<\/em><\/a><\/p>\n
Facebook search results image ad sizes<\/h3>\n
- \n
- Display size:<\/strong> 1080px x 1080px recommended, or larger<\/li>\n
- Minimum width:<\/strong> 600px<\/li>\n
- Minimum height: <\/strong>600px<\/li>\n
- Aspect ratio:<\/strong> 1:1 preferred, but you can also use 9:16 or 16:9 which may be cropped to 1:1 on some devices<\/li>\n
- File type:<\/strong> PNG or JPG<\/li>\n
- Maximum file size:<\/strong> 30MB<\/li>\n<\/ul>\n
Facebook search results video ad sizes<\/h3>\n
- \n
- Display size:<\/strong> 1080px x 1080px recommended, or larger<\/li>\n
- Minimum video ad width:<\/strong> 120px<\/li>\n
- Minimum video ad height:<\/strong> 120px<\/li>\n
- Aspect ratio:<\/strong> 1:1<\/li>\n
- File type:<\/strong> MP4, MOV or GIF<\/li>\n
- Recommended video settings:<\/strong> H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps<\/li>\n
- Maximum file size:<\/strong> 4GB<\/li>\n
- Maximum video length:<\/strong> up to 241 minutes<\/li>\n<\/ul>\n
Tips for Facebook search results ads<\/h3>\n
- \n
- Keep in mind what your ad will be surrounded by in search results and choose an image or video that fits the topic while still standing out<\/strong> from the organic search results.<\/li>\n
- Ensure you\u2019ve set up Meta Pixel<\/a> to accurately track conversions<\/strong> on your website.<\/li>\n<\/ul>\n
Facebook video feed ad sizes<\/span><\/h2>\n
Clicking a video anywhere on Facebook opens it up to full size, known as Facebook Watch (or the video feed). Or, access it directly by clicking the Video tab on desktop or on mobile.<\/p>\n
After a video finishes, you can scroll to watch other related videos in a TikTok-style experience designed to keep you in the app for as long as possible.<\/p>\n
Video feed ads show up with the \u201csponsored\u201d label alongside their organic counterparts. It\u2019s just like the regular Facebook feed, except only for video.<\/p>\n
![\"Amy](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/facebook-ad-sizes-7-620x487.jpg?resize=620%2C487&ssl=1\")
<\/a><\/figure>\n - Ensure you\u2019ve set up Meta Pixel<\/a> to accurately track conversions<\/strong> on your website.<\/li>\n<\/ul>\n
- Minimum video ad width:<\/strong> 120px<\/li>\n
- Minimum width:<\/strong> 600px<\/li>\n
- A\/B test different headlines<\/strong> to see what performs the best.<\/li>\n
- Minimum video ad width:<\/strong> 120px<\/li>\n
- Minimum width:<\/strong> 254px<\/li>\n
- A carousel needs a minimum of two images or videos<\/strong>, and you can have up to 10.<\/li>\n
- Each carousel image or video must link to a URL.<\/strong> You can link to the same landing page for all frames, or different ones.<\/li>\n
- Aspect ratio: <\/strong>1:1<\/li>\n
- Aspect ratio: <\/strong>1:1<\/li>\n
- Don\u2019t make a 241-minute ad. Keep it short and attention-grabbing: 15 seconds or less<\/strong> should be enough for most ads.<\/li>\n
- Minimum video ad width:<\/strong> 120px<\/li>\n
- Minimum image ad width:<\/strong> 600px<\/li>\n
- Display size:<\/strong> 1080px x 1080px recommended, or larger<\/li>\n