{"id":6804,"date":"2024-03-12T17:45:12","date_gmt":"2024-03-12T17:45:12","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/microsoft-rolls-out-copilot-ai-to-more-advertisers\/"},"modified":"2024-03-12T17:45:12","modified_gmt":"2024-03-12T17:45:12","slug":"microsoft-rolls-out-copilot-ai-to-more-advertisers","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/microsoft-rolls-out-copilot-ai-to-more-advertisers\/","title":{"rendered":"Microsoft rolls out Copilot AI to more advertisers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Microsoft Ads has expanded its Copilot trial to a larger set of advertisers.<\/p>\n<p>The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability.<\/p>\n<p><strong>First spotted<\/strong>. The expansion was first reported by Google Ads expert\u00a0Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on\u00a0<a rel=\"nofollow\" href=\"https:\/\/twitter.com\/ThomasEccel\/status\/1767149480053203013\">X<\/a>:<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Microsoft Copilot\" class=\"wp-image-438307\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-600x600.jpeg.webp?ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-600x600.jpeg.webp?ssl=1\" alt=\"Microsoft Copilot\" class=\"wp-image-438307\"\/><\/figure>\n<p><strong>What is Copilot?\u00a0<\/strong>Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions.<\/p>\n<p><strong>How it works.\u00a0<\/strong>A user describes the content needed, like an image, and Copilot generates suggestions based on the description.<\/p>\n<p><strong>Why we care.\u00a0<\/strong>Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. This functionality should also be more efficient than stand-alone generative AI tools because it\u2019s baked-in to the Microsoft Advertising Platform.<\/p>\n<p><strong>Use but verify.<\/strong> As is always the case with AI, let the user beware. Microsoft decided not to directly remind people that answers may be hallucinations. Instead, it went with an almost indirect warning, \u201cCopilot in the Microsoft Advertising Platform is powered by generative Al. Please share your feedback so we can learn and improve.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"611\" height=\"386\" alt=\"Copilot\" class=\"wp-image-390630\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/copilot.jpg.webp 611w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/copilot-535x338.jpg.webp 535w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/copilot-179x113.jpg.webp 179w\" data-lazy-sizes=\"(max-width: 611px) 100vw, 611px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/03\/copilot.jpg.webp?resize=611%2C386&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"611\" height=\"386\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/03\/copilot.jpg.webp?resize=611%2C386&#038;ssl=1\" alt=\"Copilot\" class=\"wp-image-390630\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/copilot.jpg.webp 611w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/copilot-535x338.jpg.webp 535w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/copilot-179x113.jpg.webp 179w\" sizes=\"(max-width: 611px) 100vw, 611px\"\/><\/figure>\n<p><strong>Make your own. <\/strong>The company is also rolling out its Copilot GPT Builder feature for anyone with a Copilot Pro subscription. Yesterday, Jordi Ribas, the head of engineering and product for Copilot and Bing post on X\/Twitter about it. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Copilot GPT Builder is now available to all Copilot Pro subscribers. Copilot GPTs are custom versions of Copilot with specific instructions &amp; docs for grounding (RAG) chat responses. Build one interactively in the Creative tab guided by Copilot, or directly in the Configure tab. <a rel=\"nofollow\" href=\"https:\/\/t.co\/DWgxdkkjPe\">pic.twitter.com\/DWgxdkkjPe<\/a><\/p>\n<p>\u2014 Jordi Ribas (@JordiRib1) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/JordiRib1\/status\/1767212313499619812?ref_src=twsrc%5Etfw\">March 11, 2024<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/martech.org\/microsoft-rolls-out-copilot-ai-to-more-advertisers\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. First spotted. The expansion was first reported by Google Ads expert\u00a0Thomas Eccel, who spotted the tool within Bing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6805,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microsoft rolls out Copilot AI to more advertisers - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/microsoft-rolls-out-copilot-ai-to-more-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft rolls out Copilot AI to more advertisers\" \/>\n<meta property=\"og:description\" content=\"Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. First spotted. 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