{"id":6861,"date":"2024-03-15T15:16:38","date_gmt":"2024-03-15T15:16:38","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/linkedin-now-allows-brands-to-sponsor-any-organic-post\/"},"modified":"2024-03-15T15:16:38","modified_gmt":"2024-03-15T15:16:38","slug":"linkedin-now-allows-brands-to-sponsor-any-organic-post","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/linkedin-now-allows-brands-to-sponsor-any-organic-post\/","title":{"rendered":"LinkedIn now allows brands to sponsor any organic post"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion.<\/p>\n<p>Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-b2b-ceos-social-media-checklist\/\" target=\"_blank\"><strong><em>The B2B CEO\u2019s social media checklist<\/em><\/strong><\/a><\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Why we care.<\/strong>\u00a0LinkedIn is a key B2B marketing channel. Sharing insights and experiences from people not on your payroll can help enhance your brand\u2019s reputation, credibility and trustworthiness, potentially leading to more conversions. Also, these can be used to open up or enhance a connection with clients, influencers and prospects.<\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"LinkedIn Sponsored Ads\" class=\"wp-image-438410\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-311x600.jpeg.webp?ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/03\/LinkedIn-sponsored-ads-311x600.jpeg.webp?ssl=1\" alt=\"LinkedIn Sponsored Ads\" class=\"wp-image-438410\"\/><\/figure>\n<p><strong>How it works.\u00a0<\/strong>A brand can set up a Thought Leader Ad by following these steps:<\/p>\n<ul>\n<li>Log into Campaign Manager.<\/li>\n<li>Once logged in, search for a person (by name) who is a 1st or 2nd-degree connection, or input the URL of the content you want to sponsor.<\/li>\n<li>The search results will display a list of posts from that member that the brand can sponsor.<\/li>\n<li>To prevent misuse or unauthorized promotion, when a company selects a post to sponsor, the creator will receive a notification asking them to approve or deny the request.<\/li>\n<\/ul>\n<p><strong>Availability.\u00a0<\/strong>Thought Leader Ads for non-employee members will be available globally by the end of March.<\/p>\n<p><strong>What LinkedIn is saying.<\/strong>\u00a0According to the company, nearly 73% of decision-makers say that an organization\u2019s thought-leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets.\u201d<\/p>\n<p>\u201cIn speaking with customers, we know that many of their buying decisions are based upon what they learn from others, especially what they discover from trusted voices \u2013 whether that\u2019s an employee, industry experts, or current customers \u2013 who authentically share their perspectives on trends and brand insights,\u201d Taina Palombo-Price, senior director, LinkedIn, said in a statement. \u201cBy expanding Thought Leader Ads, brands can now promote member posts that align with their purpose and collaborate with trusted expert voices to reach new audiences and drive greater brand visibility.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/linkedin-now-allows-brands-to-sponsor-any-organic-post\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6738,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LinkedIn now allows brands to sponsor any organic post - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/linkedin-now-allows-brands-to-sponsor-any-organic-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn now allows brands to sponsor any organic post\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. 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