{"id":6898,"date":"2024-03-19T22:56:39","date_gmt":"2024-03-19T22:56:39","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-use-linkedin-for-business-2024-guide\/"},"modified":"2024-03-19T22:56:39","modified_gmt":"2024-03-19T22:56:39","slug":"how-to-use-linkedin-for-business-2024-guide","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-to-use-linkedin-for-business-2024-guide\/","title":{"rendered":"How to Use LinkedIn for Business [2024 Guide]"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>LinkedIn is the world\u2019s premier business network, with <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\">875 million users<\/a>. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is essential.<\/p>\n<p>But once you\u2019ve created your Company Page, how do you effectively market your business on LinkedIn?<\/p>\n<p>We\u2019ve rounded up everything you need to know about how to use LinkedIn to market your company \u2014 freshly updated for 2024.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/linkedin-strategy-guide\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus:<\/strong> <span style=\"font-weight: 400;\"><strong>Download a free step-by-step guide<\/strong> to\u00a0combining organic and paid social tactics into a winning LinkedIn strategy.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_create_and_optimize_your_LinkedIn_business_page\">How to create and optimize your LinkedIn business page<\/span><\/h2>\n<p>Follow the steps below to set up, grow, and promote a LinkedIn business page and reach strategic goals on the platform.<\/p>\n<p>Prefer to watch a video tutorial? Watch our step-by-step guide to creating a LinkedIn company page from scratch:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to create a LinkedIn Company Page (2022 UPDATE)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L_JJyAqkJv8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Step 1. Create a LinkedIn Company Page<\/h3>\n<p>To access LinkedIn\u2019s business features, you\u2019ll need an individual account. This account will also be the administrator of your Company Page (although you can add additional Page managers later). I\u2019d recommend signing up using your work email address.<\/p>\n<p>After you\u2019ve logged in to your account, click on the <strong>For Business<\/strong> icon at the top right of your browser. Scroll to the bottom of the menu that pops up and pick <strong>Create a Company Page<\/strong>.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"1197\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-1-620x1197.png?resize=620%2C1197&#038;ssl=1\" alt=\"\" class=\"wp-image-459688\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-1-620x1197.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-1-310x599.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-1.png 726w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Choose the right type of Page from the three available options:<\/p>\n<ul>\n<li>Company<\/li>\n<li>Showcase page<\/li>\n<li>Educational institution<\/li>\n<\/ul>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"256\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-2-620x256.png?resize=620%2C256&#038;ssl=1\" alt=\"\" class=\"wp-image-459738\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-2-620x256.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-2-310x128.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-2-768x318.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-2-1536x635.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-2.png 1804w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>They\u2019re all self-explanatory\u2026except for the \u201cShowcase page.\u201d These are for companies that want separate business divisions to have their own sub-pages that link back to the main corporate Page<\/p>\n<p>Showcase Pages appear on the main Company Page, as you can see here, with Hootsuite\u2019s COVID-19 Resources page listed under \u201cAffiliated pages.\u201d<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"270\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-3-620x270.png?resize=620%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-459718\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-3-620x270.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-3-310x135.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-3-768x334.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-3-1536x668.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-3.png 1999w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>After you select the Page type, start filling in your details, like your business name, company website, industry, and logo.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"391\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-4-620x391.png?resize=620%2C391&#038;ssl=1\" alt=\"\" class=\"wp-image-459703\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-4-620x391.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-4-310x195.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-4-768x484.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-4-1536x968.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-4.png 1999w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Your logo and tagline will be the first impression most LinkedIn users will have of you, so spend the time necessary to write a good tagline.<\/p>\n<p>For example, Hootsuite\u2019s LinkedIn tagline is: \u201cToo many brands suck at social. Yours doesn\u2019t have to.\u201d<\/p>\n<p>When you\u2019re done, click <strong>Create page<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\">Step 2. Optimize your Page<\/h3>\n<p>Creating your Page is just the first step. If you want to make the most out of LinkedIn for your business, you\u2019ll need to start optimizing.<\/p>\n<p>That means writing descriptive headlines, choosing Page topics and hashtags, and following relevant Pages so your Page gets noticed and you can build your following.<\/p>\n<p>After you create your Business Page, LinkedIn will prompt you to set up the rest of the important sections for your Page.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"201\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-5-620x201.png?resize=620%2C201&#038;ssl=1\" alt=\"\" class=\"wp-image-459663\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-5-620x201.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-5-310x100.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-5-768x249.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-5-1536x497.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-5.png 1999w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Fill out all the fields in this additional information area. This will tell visitors what you do and help with your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-seo\/\">LinkedIn SEO<\/a>, a.k.a. make sure your Page appears in relevant search results. It\u2019s worth it: Companies with complete profiles get <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices\">30% more views per week<\/a>.<\/p>\n<p>There are a few more ways to make sure your LinkedIn Business Page is optimized so people can find it.<\/p>\n<h4 class=\"wp-block-heading\">Use translations<\/h4>\n<p>Serve a global audience? You can add translations here, so you don\u2019t need to create a separate Company Page for each region. You can translate your name, tagline, and description fields, and up to 20 languages are available. <em>Me gusta.<\/em><\/p>\n<h4 class=\"wp-block-heading\">Add keywords in your description<\/h4>\n<p>Your LinkedIn Business Page is indexed by Google, so work in natural-sounding keywords where you can in the first paragraph of your company description. Keep it to 3-4 paragraphs about your vision, values, products and services.<\/p>\n<h4 class=\"wp-block-heading\">Add hashtags<\/h4>\n<p>Nope, not in your Page copy. You can add up to 3 hashtags to follow.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"458\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-6-620x458.png?resize=620%2C458&#038;ssl=1\" alt=\"\" class=\"wp-image-459728\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-6-620x458.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-6-310x229.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-6-768x567.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-6.png 1478w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>You can see all posts using these hashtags by going to your Page and clicking <strong>Hashtags<\/strong> under the post editor. This allows you to easily comment, like, and share relevant posts, right from your Page.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"515\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-7-620x515.png?resize=620%2C515&#038;ssl=1\" alt=\"\" class=\"wp-image-459673\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-7-620x515.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-7-310x258.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-7-768x638.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-7.png 1124w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h4 class=\"wp-block-heading\"><strong>Add a branded cover image<\/strong><\/h4>\n<p>Take advantage of this space to bring attention to your latest product launch or other big news. Keep it on-brand and simple.<\/p>\n<p>Hootsuite\u2019s cover image promotes our <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/research\/consumer-report\">2024 Social Media Consumer Report<\/a>: a free mega-deep dive to help you understand why people follow, engage, buy, and break up with brands on social.<\/p>\n<p>The current dimensions for this space are 1128px x 191px.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"236\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-8-620x236.png?resize=620%2C236&#038;ssl=1\" alt=\"\" class=\"wp-image-459693\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-8-620x236.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-8-310x118.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-8-768x292.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-8-1536x584.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-8.png 1598w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h4 class=\"wp-block-heading\"><strong>And finally: add a custom button<\/strong><\/h4>\n<p>This is the button located next to the Follow one that LinkedIn users will see on your Page.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"77\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-9-620x77.png?resize=620%2C77&#038;ssl=1\" alt=\"\" class=\"wp-image-459658\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-9-620x77.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-9-310x39.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-9-768x96.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-9-1536x191.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-9.png 1599w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>You can change your CTA button to any of these actions:<\/p>\n<ul>\n<li>Contact us<\/li>\n<li>Learn more<\/li>\n<li>Register<\/li>\n<li>Sign up<\/li>\n<li>Visit website<\/li>\n<li>Visit portfolio<\/li>\n<li>Visit store<\/li>\n<\/ul>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"441\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-10-620x441.png?resize=620%2C441&#038;ssl=1\" alt=\"\" class=\"wp-image-459713\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-10-620x441.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-10-310x221.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-10-768x547.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-10.png 1484w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>You can change it anytime, so if you have a webinar or event running, change it to \u201cRegister\u201d or \u201cSign up\u201d to focus on that, then back to your website after. Your URL can <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-use-utm-parameters\/\">include a UTM<\/a> you can use to track where leads are coming from.<\/p>\n<h3 class=\"wp-block-heading\">Step 3. Start building your network<\/h3>\n<p>No one\u2019s going to know your Page exists unless you tell them.<\/p>\n<p>Until you <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/social-media-tools\/linkedin-post-generator\">start posting content<\/a>, you\u2019ll see this frankly adorable illustration of a marketer wearing sweatpants in deep discussion with their dog about this quarter\u2019s\u2014w<em>ait a minute, that\u2019s me\u2026<\/em><\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"354\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-11-620x354.png?resize=620%2C354&#038;ssl=1\" alt=\"\" class=\"wp-image-459743\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-11-620x354.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-11-310x177.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-11-768x439.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-11.png 1092w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Here are three ways to get your new Business Page some love:<\/p>\n<h4 class=\"wp-block-heading\"><strong>Link to your LinkedIn Page from your website<\/strong><\/h4>\n<p>Add the LinkedIn icon to the rest of your social media icons in your footer, and anywhere else you link out to social media.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Ask your employees to update their profiles<\/strong><\/h4>\n<p>This is key for the long-term growth of your Business Page. When your employees first listed their job titles on their profiles, you didn\u2019t have a Page. So those titles don\u2019t link anywhere.<\/p>\n<p>Now that your Page exists, ask your employees to edit their job descriptions on their LinkedIn profiles to link them to your new Business Page.<\/p>\n<p>All they have to do is edit that section on their profile, delete the company name, and begin retyping it in the same field. LinkedIn will search for matching page names. Once they click yours and save the changes, their profile will now link back to your Page.<\/p>\n<p>This allows their contacts to find and follow you, but it also adds that user as an employee at your company. Displaying the number of employees you have can help your company establish credibility on the platform.<\/p>\n<h4 class=\"wp-block-heading\">Send invitations to follow your Page<\/h4>\n<p>LinkedIn makes it easy to invite your connections to follow your Page. LinkedIn limits how many invites you can send out to ensure people don\u2019t spam.<\/p>\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"472\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-12.png?resize=592%2C472&#038;ssl=1\" alt=\"\" class=\"wp-image-459678\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-12.png 592w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-12-310x247.png 310w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\"\/><\/figure>\n<p>This isn\u2019t the most effective method since many people ignore their LinkedIn notifications (guilty), but it only takes a minute, so why not?<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"184\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-13-620x184.png?resize=620%2C184&#038;ssl=1\" alt=\"\" class=\"wp-image-459683\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-13-620x184.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-13-310x92.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-13-768x228.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-13.png 1476w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Step 4. Execute your LinkedIn marketing strategy<\/h4>\n<p>You <em>have<\/em> a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-marketing-strategy\/\">LinkedIn marketing strategy<\/a>, right?<\/p>\n<p>Creating a Page is easy. Keeping it going with content your audience wants is a little harder \u2014 unless you have a plan.<\/p>\n<p>Your LinkedIn <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">social media strategy<\/a> should include answers to:<\/p>\n<ul>\n<li>What is the goal of your LinkedIn Page? (This may be different from your overall social media goals.)<\/li>\n<li>What will you use your Page for? Recruiting? Lead generation? Sharing the super nerdy industry stuff that doesn\u2019t perform as well on Instagram or Facebook?<\/li>\n<li>Are you going to advertise? What is your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-ads-guide\/\">LinkedIn ads<\/a> budget?<\/li>\n<li>What are your competitors doing on LinkedIn, and how can you create better content?<\/li>\n<\/ul>\n<p>Once you\u2019ve got your strategy nailed down, make a content plan. It should cover:<\/p>\n<ul>\n<li>How often you will post<\/li>\n<li>Which topics you\u2019ll cover<\/li>\n<li>How you can repurpose existing content to use on LinkedIn<\/li>\n<li>If you\u2019re going to <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/beginners-guide-to-content-curation\/\">curate content<\/a> from others<\/li>\n<\/ul>\n<p>Once you know <strong>what you\u2019re going to post<\/strong> about and <strong>how often<\/strong>, it\u2019s easy to stay on track with <a rel=\"nofollow\" href=\"http:\/\/hootsuite.com\">Hootsuite\u2019s Planner<\/a>.<\/p>\n<p>You can upload your content, schedule it to auto-publish, and quickly see everything in either a weekly or monthly view.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow noopener\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2020\/12\/Planner-Calendar-View-1.png?ssl=1\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"337\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2020\/12\/Planner-Calendar-View-1-620x337.png?resize=620%2C337&#038;ssl=1\" alt=\"Hootsuite planner\" class=\"wp-image-343724\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/12\/Planner-Calendar-View-1-620x337.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/12\/Planner-Calendar-View-1-310x169.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/12\/Planner-Calendar-View-1-768x418.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/12\/Planner-Calendar-View-1-1536x836.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/12\/Planner-Calendar-View-1-2048x1114.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>At a glance, ensure your posts are evenly balanced across all the goals and topics you want to cover. Plus, you can easily add new content or rearrange upcoming posts as needed.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"5_ways_to_use_LinkedIn_for_business\">5 ways to use LinkedIn for business<\/span><\/h2>\n<p>Looking for new ways to use LinkedIn for business? We asked Trish Riswick, Hootsuite\u2019s Social Marketing Team Lead, how she\u2019s found success with the platform.<\/p>\n<h3 class=\"wp-block-heading\">1. Thought leadership<\/h3>\n<p>LinkedIn allows you to post long-form content, which many business leaders have used to build influential thought leadership reputations. Long-form content, when used properly, can also <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-the-linkedin-algorithm-works-hacks\/\">satisfy LinkedIn\u2019s algorithm<\/a>. Posts that share knowledge, advice, or insights are more likely to be seen by users and people in your network.<\/p>\n<p>\u201c[Thought leadership] is the number one way people succeed on the platform,\u201d says Riswick.<\/p>\n<p>To post an article, click <strong>Start a post<\/strong> or <strong>Write article<\/strong> from the LinkedIn homepage.<\/p>\n<p>You can post from your personal account or Company Page. Since our goal is to grow your business following, choose your new Company Page.<\/p>\n<p>If an <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-strategy-for-executives\/\">executive on your team<\/a> is already posting great thought leadership content (like Hootsuite CEO Irina Novoselsky does), you can even repost that content to your Company Page.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"939\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-15-620x939.png?resize=620%2C939&#038;ssl=1\" alt=\"\" class=\"wp-image-459698\" style=\"width:640px;height:auto\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-15-620x939.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-15-310x470.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-15-768x1163.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-15.png 808w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/posts\/irina-novoselsky_i-have-a-front-row-seat-to-the-biggest-shift-activity-7131008275168288769-_tLr?utm_source=share&amp;utm_medium=member_desktop\"><em>Irina Novoselsky on LinkedIn<\/em><\/a><\/p>\n<p>LinkedIn\u2019s article publishing platform is almost like having your own blog software. It allows you to format your post easily, including adding images and video, and you can even save drafts.<\/p>\n<p>Just remember: if thought leadership is your goal, you need to stick with it long enough to build momentum and interest in your work. Why bother?<\/p>\n<p>B2B decision-makers love thought leadership content. These valuable prospects say they\u2019re <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/content-marketing\/how-to-create-a-content-strategy-for-thought-leadership\">willing to pay more<\/a> to work with companies that publish thought leadership content.<\/p>\n<p>A few tips to succeed:<\/p>\n<ul>\n<li><strong>Be consistent<\/strong>. This is the most important thing to keep your current readers and earn new ones. Decide on a weekly, bi-weekly or monthly posting schedule and then \u2014 I can\u2019t stress this enough \u2014 do it.<\/li>\n<li><strong>Be original<\/strong>. Don\u2019t regurgitate existing articles from the internet. Take a stand, form an opinion and provide a strong argument for your point. Not everyone has to agree with you. If they do, it\u2019s probably not true thought leadership.<\/li>\n<li><strong>Write once, promote forever<\/strong>. Don\u2019t forget to share and promote your older posts. Content production on LinkedIn <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2020\/ready-your-business-for-2021-sales-and-success\">grew 60%<\/a> in 2020, so you\u2019ve got competition. There\u2019s still a place for your content \u2014 just make sure to share it more than once.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">2. Increase leads or demos<\/h3>\n<p>The majority of people on LinkedIn <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/#LinkedIn_business_statistics\">make business decisions<\/a> for their companies. Plus, 40% of B2B marketers agree that LinkedIn is the most effective channel for <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/#LinkedIn_business_statistics\">driving high-quality leads<\/a>.<\/p>\n<p>This makes the platform a great way to get in front of customers, generate leads, and drive people into your sales funnel.<\/p>\n<p>\u201cLinkedIn can be an amazing way to find qualified and motivated leads,\u201d says Riswick. \u201cEspecially for <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/freelance-social-media-manager\/\">freelancers<\/a> or people in sales.\u201d<\/p>\n<h3 class=\"wp-block-heading\">3. Recruitment<\/h3>\n<p>Job listings are already a popular destination for LinkedIn users. <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\">52 million people<\/a> look for a new job on LinkedIn every week. You can post listings for free, and they also show up on your Company Page.<\/p>\n<p>Paying to advertise your job listings can be worth it, too. Paid single job ads receive <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/talent-solutions-lodestone\/body\/pdf\/Single-Job-Ads.pdf\">25% more applications<\/a> than non-promoted job ads.<\/p>\n<p>LinkedIn has a dedicated <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/talent-solutions\/recruiter\">Recruiter account<\/a> that\u2019s been the standard for recruiters around the world for years. They also have a <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/talent-solutions\/recruiter-lite\">Lite version<\/a> intended for small businesses.<\/p>\n<h3 class=\"wp-block-heading\">4. Employee advocacy<\/h3>\n<p>LinkedIn\u2019s My Company Tab also makes it easy to share <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/my-company-tab\">employee-only information<\/a>.<\/p>\n<p>The My Company Tab allows you to share curated content and organic company posts, interact with team members\u2019 content, and measure employee advocacy.<\/p>\n<p>Essentially, this channel makes it easier for employees to engage with the company and each other\u2019s content, which creates more organic reach for your brand. By creating a My Company Tab, employees are <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/my-company-tab\">60% more likely to engage<\/a> with posts from coworkers and 14 times more likely to share their organization\u2019s Page content.<\/p>\n<h3 class=\"wp-block-heading\">5. Experiment with different ad formats<\/h3>\n<p>\u201cLinkedIn provides a variety of ways to share your message,\u201d says Riswick, \u201cso tailor your ads strategy to them.\u201d<\/p>\n<p>There are many <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-ads-guide\/\">LinkedIn ad formats<\/a> to choose from, including:<\/p>\n<ul>\n<li>Sponsored text ads<\/li>\n<li>Sponsored posts (like \u201cboosting\u201d an existing Page post)<\/li>\n<li>Sponsored messaging (to a user\u2019s LinkedIn inbox)<\/li>\n<li>Dynamic ads that can include a user\u2019s details, such as name, profile photo and employer in the ad<\/li>\n<li>Sponsored job ad listings<\/li>\n<li>Photo carousel ads<\/li>\n<\/ul>\n<p><a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\">Four out of five<\/a> LinkedIn users have the power to influence business purchase decisions, so ads can be highly successful.<\/p>\n<p>One LinkedIn ad format that Riswick says has been effective is the new Thought Leader ads.<\/p>\n<p>\u201cThis year, our team has been playing around with LinkedIn\u2019s Thought Leader ads as a way to expand our reach and boost the thought leaders we have on the Hootsuite [team],\u201d says Riswick.<\/p>\n<p>Explore different ad formats to see what sticks. Keep track of your ad performance with a tool like <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/products\/social-advertising\">Hootsuite Social Advertising<\/a>, which allows you to create, manage, and analyze the performance of all your social ad campaigns across LinkedIn, Instagram, and Facebook in one dashboard.<\/p>\n<p>Hootsuite\u2019s combined analytics can show you both paid and organic campaign performance across all three platforms. You always have the information you need at your fingertips and the ability to tweak campaigns for maximum results.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"5_top_LinkedIn_marketing_tips_for_2024\">5 top LinkedIn marketing tips for 2024<\/span><\/h2>\n<p>How you market your business on LinkedIn will depend on your goals. Generally speaking, these are the five things everyone should do to market on LinkedIn like a pro.<\/p>\n<h3 class=\"wp-block-heading\">1. Optimize your posts<\/h3>\n<p><strong>Relevancy is more important than recency on LinkedIn<\/strong>. <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-the-linkedin-algorithm-works-hacks\/\">Their algorithm<\/a>, like all platforms, aims to show users more of what they want to see and less of what they don\u2019t.<\/p>\n<p>For example, the only LinkedIn poll I ever voted in was about how much I hated polls, so I had to laugh when LinkedIn served me this at the top of my feed today:<\/p>\n<figure class=\"wp-block-image aligncenter\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/linkedin-for-business-26.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"483\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/linkedin-for-business-26-620x483.png?resize=620%2C483&#038;ssl=1\" alt=\"LinkedIn Poll voting options\" class=\"wp-image-306080\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/linkedin-for-business-26-620x483.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/linkedin-for-business-26-310x241.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/linkedin-for-business-26-768x598.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/linkedin-for-business-26.png 1104w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Here are the key ways to optimize your content:<\/p>\n<ul>\n<li><strong>Always include an image or other asset<\/strong>. Posts with visuals receive <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/content\/dam\/BusinessOwnersGuidetoLinkedIn.pdf\">98% more comments<\/a> than text-only posts. For example, include a photo, infographic, SlideShare presentation, or video. (Videos receive <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices#1?lr=1\">five times the engagement<\/a> of other assets.)<\/li>\n<li><strong>Brush up on your writing skills<\/strong>. For sharing long-form content, create a catchy hook, provide a visual or video, then link to the full article. Lead with a question to prompt responses, and if you\u2019re posting an article, make sure to use a <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/pulse\/20121015171504-531284-how-to-write-the-best-and-worst-titles-for-any-blog-post\/\">strong headline<\/a>.<\/li>\n<li><strong>Make it easy for people to engage<\/strong>. Always include a clear call to action, tag people and pages mentioned, and try creating <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/119595\/create-linkedin-polls?lang=en\">LinkedIn polls<\/a> to boost feedback and engagement. Respond to comments quickly to encourage more engagement.<\/li>\n<\/ul>\n<p>Riswick emphasizes the last point: \u201cThe first hour after you post on LinkedIn is very important,\u201d she suggests. \u201cLinkedIn looks at the engagements and traffic a post is receiving. If it\u2019s doing well, you\u2019ll expand your reach quickly. If it\u2019s not, you won\u2019t do much better than what you currently have.\u201d<\/p>\n<p>In addition to replying to comments as soon as you receive them, she also recommends taking engagement one step further by using that first hour after you post to comment on other people\u2019s posts.<\/p>\n<h3 class=\"wp-block-heading\">2. Work with LinkedIn influencers<\/h3>\n<p>Influencer marketing isn\u2019t limited to Instagram and TikTok. LinkedIn is also home to many influencers who can help you promote a campaign, a new product, or a service.<\/p>\n<p>Riswick credits LinkedIn influencers for helping drive engagement for Hootsuite\u2019s inaugural <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/research\/social-media-career-report\">Social Media Career Report<\/a>.<\/p>\n<p>\u201cWe were incredibly successful at driving more downloads of our report through the help of LinkedIn thought leaders,\u201d shares Riswick. \u201cIt was our most successful influencer campaign to date.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1096\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-17-620x1096.png?resize=620%2C1096&#038;ssl=1\" alt=\"\" class=\"wp-image-459733\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-17-620x1096.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-17-310x548.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-17.png 740w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/posts\/anniemaihodge_ad-hootsuitepartner-activity-7117507572760227840-z9o8?utm_source=share&amp;utm_medium=member_desktop\"><em>Annie-Mai Hodge on LinkedIn<\/em><\/a><\/p>\n<p>If you want to incorporate influencer marketing into your LinkedIn strategy, connect with thought leaders in your industry. Just make sure your message and content aligns with the influencer\u2019s content, which will help ensure the campaign feels more organic.<\/p>\n<h3 class=\"wp-block-heading\">3. Take advantage of PDF documents<\/h3>\n<p>One of the content format options worth experimenting with is the PDF documents.<\/p>\n<p>\u201cWith LinkedIn sunsetting carousels, PDFs are a great way to tell a longer story, get great engagements, and set yourself up as a thought leader,\u201d says Riswick.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"928\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-18-620x928.png?resize=620%2C928&#038;ssl=1\" alt=\"\" class=\"wp-image-459723\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-18-620x928.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-18-310x464.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-18.png 752w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/posts\/hootsuite_steal-these-hooks-activity-7175890915390025728-IegL?utm_source=share&amp;utm_medium=member_desktop\"><em>Hootsuite on LinkedIn<\/em><\/a><\/p>\n<p>Riswick suggests taking time to think about how you want to share the content of your PDFs and getting creative with the graphics.<\/p>\n<p>\u201c[PDF carousels] operate differently than an Instagram carousel,\u201d she says, \u201cso don\u2019t just fill it with photos. Make sure there is a balance between images and words.\u201d<\/p>\n<p><strong>Psstt<\/strong>: You can even <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-carousel\/#How_to_post_a_carousel_on_LinkedIn_2_methods\">schedule your PDF carousels using Hootsuite<\/a>. Handy!<\/p>\n<h3 class=\"wp-block-heading\">4. Learn from LinkedIn analytics<\/h3>\n<p>If you\u2019re not trackin\u2019, you\u2019re only hackin\u2019. (Pretty sure that\u2019s an expression, anyway.)<\/p>\n<p>In all seriousness, measuring your marketing goals is only possible with accurate and timely analytics. LinkedIn has built-in analytics to tell you the basics. Still, you can save time and learn even more by using <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/analyze\">Hootsuite Analytics<\/a><\/p>\n<p>We\u2019ve got a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-analytics\/\">complete guide<\/a> to everything you need to know about Hootsuite Analytics, but basically, you can use it to:<\/p>\n<ul>\n<li>Track your most engaging content<\/li>\n<li>Find out how people come across your Page<\/li>\n<li>Get traffic insights for each section of your Page (and Showcase Pages, if you have any)<\/li>\n<li>Easily gauge the demographics of your audience<\/li>\n<\/ul>\n<p>Hootsuite Analytics includes custom insights so you can tweak your LinkedIn strategy as needed to meet your goals.<\/p>\n<h3 class=\"wp-block-heading\">5. Post at the best time<\/h3>\n<p>What\u2019s the <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/\">best time to post<\/a> on LinkedIn?<\/p>\n<p>\u2026There isn\u2019t <em>one<\/em> best time. It all depends on when your target audience is on LinkedIn. That depends on a ton of factors, from their time zone to their work schedules.<\/p>\n<p>As with everything in social media marketing, success comes from knowing your audience. <a rel=\"nofollow\" href=\"http:\/\/www.hootsuite.com\/\">Hootsuite<\/a> helps out with this big time.<\/p>\n<p>Not only can you <strong>schedule all your posts in advance<\/strong> so you never forget to post, but you can also choose to <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-automation\/\"><strong>auto-post them<\/strong><\/a> at the best time for your company. Hootsuite analyzes your past performance to find when your audience engages the most.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"370\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-19-620x370.png?resize=620%2C370&#038;ssl=1\" alt=\"\" class=\"wp-image-459708\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-19-620x370.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-19-310x185.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-19-768x458.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/10\/linkedin-for-business-19.png 1401w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><strong>Easily manage your LinkedIn Page and all your other social channels using Hootsuite. From a single dashboard, you can schedule and share content (including video), reply to comments and engage your network. Try it free today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p>Do it better with <strong>Hootsuite<\/strong>, the <strong>all-in-one social media tool. <\/strong>Stay on top of things, grow, and beat the competition.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;autoLogAppEvents=1&#038;version=v10.0&#038;appId=1382046585182189\" nonce=\"40FRtpDN\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/linkedin-for-business\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is the world\u2019s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is essential. But once you\u2019ve created your Company Page, how do you effectively market your business [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6899,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use LinkedIn for Business [2024 Guide] - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/how-to-use-linkedin-for-business-2024-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use LinkedIn for Business [2024 Guide]\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is the world\u2019s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is essential. But once you\u2019ve created your Company Page, how do you effectively market your business [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/how-to-use-linkedin-for-business-2024-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-19T22:56:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"How to Use LinkedIn for Business [2024 Guide]\",\"datePublished\":\"2024-03-19T22:56:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/\"},\"wordCount\":3086,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/\",\"url\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/\",\"name\":\"How to Use LinkedIn for Business [2024 Guide] - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1\",\"datePublished\":\"2024-03-19T22:56:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use LinkedIn for Business [2024 Guide]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Use LinkedIn for Business [2024 Guide] - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/how-to-use-linkedin-for-business-2024-guide\/","og_locale":"en_US","og_type":"article","og_title":"How to Use LinkedIn for Business [2024 Guide]","og_description":"LinkedIn is the world\u2019s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is essential. But once you\u2019ve created your Company Page, how do you effectively market your business [&hellip;]","og_url":"https:\/\/okdesign.ca\/en\/how-to-use-linkedin-for-business-2024-guide\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-03-19T22:56:39+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"How to Use LinkedIn for Business [2024 Guide]","datePublished":"2024-03-19T22:56:39+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/"},"wordCount":3086,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/","url":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/","name":"How to Use LinkedIn for Business [2024 Guide] - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1","datePublished":"2024-03-19T22:56:39+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/fr\/how-to-use-linkedin-for-business-2024-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"How to Use LinkedIn for Business [2024 Guide]"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/03\/linkedin-for-business.png?fit=1080%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/6898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=6898"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/6898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/6899"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=6898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=6898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=6898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}