{"id":6924,"date":"2024-03-20T18:59:16","date_gmt":"2024-03-20T18:59:16","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/24-snapchat-stats-marketers-that-matter-to-marketers-in-2024\/"},"modified":"2024-03-20T18:59:16","modified_gmt":"2024-03-20T18:59:16","slug":"24-snapchat-stats-marketers-that-matter-to-marketers-in-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/24-snapchat-stats-marketers-that-matter-to-marketers-in-2024\/","title":{"rendered":"24 Snapchat Stats Marketers That Matter to Marketers in 2024"},"content":{"rendered":"


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Snapchat may not be in the news as much as Twitter\/X. It may not have as many users as Facebook. It\u2019s certainly not as new and buzzy as TikTok. But good ol\u2019 Snap still has plenty to offer the world of social media marketing.<\/p>\n

After all, there are 800 million monthly active users on Snapchat in 2024\u2014and 405 million people use Snapchat every single day to stay in touch with friends and family. And most of those users are an extremely desirable demographic: the youth! The precious, precious youth!<\/p>\n

If you want to reach a young, super active target audience who loves to Snap hard and Snap often, it\u2019s time to dig into the numbers. Read on for all the vital stats on Snapchat, from demographics to user habits. Feel free to bookmark this page for reference, even\u2014unlike a Snap story, this post won\u2019t be disappearing any time soon.<\/p>\n

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Bonus<\/strong>: Find out what people really<\/em> want from brands on social\u2014including why they follow, engage, buy, and even unfollow them\u2014in The Social Media Consumer Report<\/strong><\/span>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

General Snapchat statistics<\/span><\/h2>\n

1. There are 800 million monthly active users<\/a> on Snapchat<\/h3>\n

In February 2024, Snapchat surpassed 800 million monthly active users. Sure, this seems like a drop in the bucket compared to a monster like Facebook (with more than three billion users<\/a>), but that\u2019s still an awful lot of people snapping on the reg.<\/p>\n

2. Snapchat has 406 million daily active users<\/a><\/h3>\n

More than 400 million people around the world open up Snapchat each day. According to Statista, the app has experienced a steady increase of DAUs since 2019\u2026 so it seems likely Snap will just continue its trajectory from here.<\/p>\n

3. Snapchat usage is predicted to increase by 27% in the next four years<\/a><\/h3>\n

Though it\u2019s not the shiny new social media platform on the scene, Snapchat continues to grow its user base year over year. Based on past growth, Statista estimates that the number of Snapchat users worldwide will grow to 165.7 million by 2028\u2014a jump of 27%.<\/p>\n

4. Snapchat is the 10th most popular<\/a> social network in the world<\/h3>\n

It\u2019s low on the list of globally popular social networks\u2014ranking below Facebook, Youtube, WhatsApp, Instagram, TikTok, WeChat, Facebook Messenger, Telegram and Douyin\u2014but that doesn\u2019t mean Snapchat is a write off. It\u2019s extremely popular with users age 13 to 24. If they\u2019re a valuable audience for you, then Snapchat is an app well worth watching.<\/p>\n

\"Most<\/a><\/figure>\n

Source: <\/em>Statista<\/em><\/a><\/p>\n

5. Snapchat is the 5th most popular<\/a> messaging app<\/h3>\n

If you\u2019re considering Snapchat a messenger <\/em>app instead of a social app, it fares much better. Comparing it to apps like WhatsApp and Telegram, Snapchat is the 5th most popular way to send messages online.<\/p>\n

6. Snapchat is one of the fastest growing social media platforms<\/a><\/h3>\n

In 2023, Snapchat experienced a year-on-year audience growth of 13.9%. Instagram, comparatively, had a growth rate of -10.8%.<\/p>\n

Snapchat user statistics<\/span><\/h2>\n

7. 20% of Snapchat users<\/a> are teenagers<\/h3>\n

Users between 13 and 17 years old make up one-fifth of Snapchat\u2019s audience. If you\u2019re looking to connect with a teenage audience, this seems like a very good place to do it. Freshen up on your Snapchat marketing skills<\/a> and go get \u2018em!<\/p>\n

8. The majority of Snapchat users are between 18 and 24 years old<\/a><\/h3>\n

This age group is a key target for Snapchat, with 38.5% of users fitting into this range. On the other end of the age spectrum, it\u2019s worth noting that people over 35 are extremely unlikely to use Snapchat.<\/p>\n

9. Snapchat is projected to reach 49.5 million<\/a> Gen Z users by 2025<\/h3>\n

Though Snapchat may not be the biggest or most popular social media app globally, it has a lock on the valuable Gen Z demographic. Since 2020, it\u2019s been the preferred messaging and video-sharing platform of this age group, outranking even TikTok.<\/p>\n

\"Number<\/a>Source: <\/em>Statista<\/em><\/a><\/p>\n

10. 51% of Snapchat\u2019s audience<\/a> identifies as female<\/h3>\n

It\u2019s a pretty even split between men and women on Snapchat, with 51% of the global audience identifying as female. (Note that these statistics do not seem to account for non-binary users.)<\/p>\n

11. India<\/a> is the country with the most Snapchat users<\/h3>\n

As of April 2023, India has more Snapchat users than any other country, with 182.35 million users. The United States has 108.8 million users, making it the country with the second biggest Snapchat audience. Interestingly, every other country falls much further behind\u2014Pakistan has the third biggest audience, but only counts 26.35 Snapchat users.<\/p>\n

\"Leading<\/a>Source: <\/em>Statista<\/em><\/a><\/p>\n

12. Bahrain has the highest Snapchat penetration rate<\/a> of any country<\/h3>\n

Almost 80% of the population in Bahrain use Snapchat, which makes it the country with the highest penetration rate for the app (according to a Statista study in 2022). Luxembourg is a close second, with an audience reach of 76%. Saudi Arabia has a large Snapchat audience as well, with a usage penetration of 74.3%,<\/p>\n

Snapchat usage statistics<\/span><\/h2>\n

13. Snapchat users open the app nearly 40x a day<\/a><\/h3>\n

Daily users on Snapchat are highly engaged, and open up the app almost 40 times each day. If you\u2019re an advertiser, or a brand creating organic Snap content, the odds of getting seen are pretty high, according to Snapchat itself.<\/p>\n

14. 14% of U.S. teens<\/a> use Snapchat \u201calmost constantly\u201d<\/h3>\n

Another 29% of U.S. teens report using Snapchat several times a day.<\/p>\n

\"Frequency<\/a>Source: <\/em>eMarketer<\/em><\/a><\/p>\n

15. 90% of Snapchat users<\/a> report feeling happy, comfortable and connected while using Snapchat<\/h3>\n

With so many fear-mongering reports about social media\u2019s impact on mental health and happiness, it\u2019s nice to see an app that actually brings people joy. Snapchatters report higher satisfaction with the quality of their relationships and friendships than non-Snapchatters. Nine out of 10 express that they feel \u201ccomfortable, happy an connected\u201d when using Snapchat\u2019s services.<\/p>\n

16. More than 300 million Snapchatters<\/a> use AR daily<\/h3>\n

Snapchat\u2019s augmented reality tools are part of what makes the app so much fun to use. No wonder, then, that more than 300 million users engage with AR each day. Not sure how to get started with Snap\u2019s lenses and AR filters? Our beginner\u2019s guide to Snapchat can help. <\/a><\/p>\n

17. 20 billion messages<\/a> have been sent to Snapchat\u2019s AI-powered chatbot<\/h3>\n

More than 200 million people have started conversations with My AI, Snapchat\u2019s AI-powered chatbot. Snapchat estimates it may be one of the most widely used AI chatbots in the world at this point in time.<\/p>\n

18. Public Stories have increased 3x this year<\/a><\/h3>\n

Compared to 2022, more creators are posting public-facing content to Snapchat, with 300% more Stories posted in the U.S. this year.<\/p>\n

Snapchat for business statistics<\/span><\/h2>\n

19. 7 million users<\/a> subscribe to Snapchat+<\/h3>\n

The paid version of Snapchat was released in June 2022\u2014Snapchat+ users have access to experimental and pre-release features for $3.99USD monthly. By the end of 2023, seven million users had subscribed.<\/p>\n

20. People are more likely<\/a> to share purchases and shopping moments on Snapchat<\/h3>\n

Compared to other social media platforms, Snapchat is the most likely place for people to share purchases they love or fun shopping moments.<\/p>\n

Snapchat advertising statistics<\/span><\/h2>\n

21. 64% of ads<\/a> are viewed with sound on<\/h3>\n

Don\u2019t forget about the auditory component of your ad, if you\u2019re marketing on Snapchat\u2014a whopping 64% of Snapchat ads are viewed with the sound on.<\/p>\n

22. Snapchatters are 45% more likely<\/a> to recommend a brand after watching an ad on the platform<\/h3>\n

After they\u2019ve seen ads on Snapchat, users are 45% more likely to recommend that advertised brand to a friend. Another very compelling number: 34% of Snapchatters are more likely to purchase a product advertised on Snapchat than through another outlet.<\/p>\n

23. Audiences are 34% more likely<\/a> to buy items advertised on Snapchat than other platforms<\/h3>\n

This is according to Snapchat itself, so perhaps take this stat with a grain of salt. But its audience of Gen Z and the young generation Millennials have a lot of disposable income to spend\u2014a combined spending power of $5 trillion<\/a>, allegedly\u2014so it probably can\u2019t hurt to try? Here\u2019s everything you need to to know to get started with Snap ads. <\/a><\/p>\n

24. Snapchat ads can reach 75% of the 13-34 year old population<\/a> in more than 25 countries<\/h3>\n

If you really want to tap into the Gen Z or Millennial market, Snapchat is your avenue. Across 25 countries, Snapchat can reach 90% of the 13-to-24-year-old demographic, and three-quarters of 13-to-34 year olds.<\/p>\n

Snapchat statistics FAQ<\/span><\/h2>\n

Which age group uses Snapchat the most?<\/h3>\n

Most Snapchatters are between 18 and 24 years old<\/a>. Almost 40% of users fall into this demographic. Teenagers make up another large chunk of the Snapchat user base: 20% of Snapchatters are between 13 and 17 years old.<\/p>\n

How popular is Snapchat in 2024?<\/h3>\n

Snapchat is the 10th most popular<\/a> social media platform, but the 5th most popular<\/a> social messaging app. It\u2019s got 800 million monthly active users<\/a>, a number that continues to grow year over year. While it\u2019s not the most-used app in the world, it\u2019s got a loyal fan base\u2014more than half<\/a> of Snappchatters engage with the app each day.<\/p>\n

Is Snapchat getting more or less popular?<\/h3>\n

Though Snapchat has been around since 2011, it continues to grow its audience year over year. In February 2024, it hit 800 million monthly active users<\/a> for the first time. As you can see from this Google Trends chart, the interest in Snapchat has remained fairly steady over the past five years, with occasional frenzied searching when a big update happens on the app. Snap is steady as she goes.<\/p>\n

\"Graph<\/a>Source: Google Trends<\/em><\/p>\n

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Bonus<\/strong>: Find out what people really<\/em> want from brands on social\u2014including why they follow, engage, buy, and even unfollow them\u2014in The Social Media Consumer Report<\/strong><\/span>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n