{"id":6953,"date":"2024-03-21T20:48:46","date_gmt":"2024-03-21T20:48:46","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-use-instagram-for-business-and-drive-results-in-2024\/"},"modified":"2024-03-21T20:48:46","modified_gmt":"2024-03-21T20:48:46","slug":"how-to-use-instagram-for-business-and-drive-results-in-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-to-use-instagram-for-business-and-drive-results-in-2024\/","title":{"rendered":"How to Use Instagram for Business and Drive Results in 2024"},"content":{"rendered":"


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Is your business still \u201clike\u201d-ing the idea of joining Instagram, rather than confidently sliding into the DMs of the platform\u2019s full potential? It\u2019s high time to stop scrolling and start strategizing.<\/p>\n

If you\u2019re wondering how to use Instagram for business in 2024<\/a>, we\u2019ve got you covered. In this guide, we\u2019ll share the top strategies to help your brand thrive on the ever-evolving platform.<\/p>\n

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Bonus:<\/strong> Claim your free pack of 15 creative Instagram post templates<\/strong><\/span> made by Hootsuite\u2019s professional graphic designers. Easily customize them in Canva, and start getting more engagement today.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

How to set up Instagram for business in 4 steps<\/span><\/h2>\n

Using Instagram for business is a bit different than using a personal account. But don\u2019t worry, it\u2019s not rocket science! Follow these 4 simple steps to get your brand up and running on Instagram.<\/p>\n

1. Switch to an Instagram business account<\/h3>\n

Before you start using Instagram for business, you need to create an Instagram account for business. <\/strong>It\u2019s free and anyone can do it.<\/p>\n

Here\u2019s how to switch your existing Instagram account to a business account:<\/p>\n

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  1. From your profile, tap the hamburger<\/strong> (three lines)<\/strong> menu icon in the upper-right corner.<\/li>\n
  2. Tap Settings and privacy<\/strong>. Then, scroll down until you see the Account type and tools <\/strong>menu.<\/li>\n
  3. Next, click Switch to a professional account<\/strong> to change the account you\u2019re logged into into an Instagram business account.<\/li>\n
  4. Tap Continue<\/strong> (you may need to tap it multiple times as Instagram previews the available features of a professional account).<\/li>\n
  5. Select a Category<\/strong> and use the slider<\/strong> to choose whether to show it on your profile, then tap Done<\/strong>.<\/li>\n
  6. Choose Business <\/strong>(unless it makes sense for you to choose Creator<\/a>), and tap Next<\/strong>.<\/li>\n
  7. Use the slider<\/strong> to opt in or out of promotional emails from Instagram for professional accounts, then tap Next<\/strong>.<\/li>\n
  8. Add or edit relevant contact details, then use the slider<\/strong> to choose whether to show your contact information on your profile, then tap Next <\/strong>(or tap Don\u2019t use my contact info<\/strong> to skip this step).<\/li>\n
  9. If you plan to connect your Instagram business account with a Facebook business page, follow the prompts to connect your account to your Facebook Page. This is technically optional, but it\u2019s necessary in order to use Instagram shopping features or run ads on Instagram<\/a>.<\/li>\n
  10. Next, you\u2019ll be prompted to add additional features to your account, like telling Instagram your goals, adding details to your portfolio, and growing your audience. If you want to save this for later, tap the X<\/strong> in the top left corner to close this window and return to your profile.<\/li>\n<\/ol>\n

    If you\u2019re interested in making an Instagram account for business simply sign up for a new Instagram account<\/strong>, and convert it to an Instagram business account.<\/p>\n

    You can have up to five Instagram accounts<\/strong>, so go ahead and keep your personal Instagram account personal if that\u2019s what you prefer. Learn more about the difference between Instagram business and creator accounts<\/a>.<\/p>\n

    2. Add business information to your bio<\/h3>\n

    In 150 characters or less, your Instagram bio should describe your brand and showcase your <\/strong>brand voice<\/strong><\/a>.<\/strong> We\u2019ve got a full guide to creating an effective Instagram bio for business<\/a> (complete with templates), but here\u2019s a quick video to walk you through the basics:<\/p>\n

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