{"id":7031,"date":"2024-03-27T17:13:33","date_gmt":"2024-03-27T17:13:33","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-make-sure-your-data-is-ai-ready\/"},"modified":"2024-03-27T17:13:33","modified_gmt":"2024-03-27T17:13:33","slug":"how-to-make-sure-your-data-is-ai-ready","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-to-make-sure-your-data-is-ai-ready\/","title":{"rendered":"How to make sure your data is AI-ready"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That\u2019s great and exciting. But there\u2019s one thing in the way: our data.\u00a0<\/p>\n<p>Ultimately, all the technology in the world isn\u2019t worth the investment if the data it relies on is poor. The reality is that my clients\u2019 databases aren\u2019t great. They\u2019ll admit that. <\/p>\n<p>The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. Can you blame them?<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>Maybe your systems are in a similar spot. You\u2019re not alone. The good news is you\u2019ve got a little time. AI is still nascent. Tech firms will roll out more reliable and tested capabilities over the next year. In the meantime, it\u2019s a good idea to use this period to do what\u2019s needed to clean up your databases so you\u2019re ready to leverage these new tools. Here\u2019s how to do it.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-assign-an-administrator\">Assign an administrator<\/h2>\n<p>For starters, assign an administrator to your database. It doesn\u2019t have to be a tech person or a database expert. It does have to be a power user of your system or someone supporting the group utilizing the software. This person is the go-to person for any data entering or exiting the database.\u00a0<\/p>\n<p>Like an accountant preparing financial statements, they are responsible for the completeness and accuracy of the data in your system. It\u2019s not their fault if anything\u2019s wrong, but they are responsible for fixing data errors and implementing controls so these problems don\u2019t happen again. <\/p>\n<p>The administrator should be trained by the software vendor and receive whatever support they need from your management team.\u00a0<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-data-disconnect-why-understanding-your-data-landscape-matters-more-than-ever\/\" target=\"_blank\">The data disconnect: Why understanding your data landscape matters more than ever<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-make-priorities\">Make priorities<\/h2>\n<p>Next, look at your data and determine what\u2019s essential. Too many of my clients want to accumulate too much data about too many of their prospects and customers.\u00a0<\/p>\n<p>Keep it simple. Focus on the fields necessary to sell and service them. There\u2019s a difference between nice-to-have and need-to-have, and the first step here is determining what\u2019s need-to-have data and getting that right.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-lock-up-your-system\">Lock up your system<\/h2>\n<p>Once that\u2019s done, nail down which fields and screens are essential. Re-configure your database to make them required for data entry, and don\u2019t allow any user to move on without populating those fields.\u00a0<\/p>\n<p>Create lookup lists for each field with specific choices so users aren\u2019t tempted to enter nonsensical data. You should have related fields so that, depending on what\u2019s entered in one field, another field\u2019s lookups only show what\u2019s related (i.e., you choose \u201ccar\u201d in one field and a related field\u2019s lookup list now only shows car manufacturers like Ford or Toyota).\u00a0<\/p>\n<p>If it\u2019s important to have the most current data in a field, then set an alert for that field (most mainstream CRM and other systems can do this) so you\u2019re getting a regular report of which fields haven\u2019t been updated in a set time. Act on that.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/why-clean-data-is-key-to-organizational-success\/\" target=\"_blank\">Why clean data is key to organizational success<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-enrich-your-data\">Enrich your data<\/h2>\n<p>Consider signing on with a database service that allows you to \u201cenrich\u201d a contact\u2019s data from public information automatically with a simple click. Many mainstream CRM systems provide this functionality. Other services you can investigate include Versium, Apollo.io and People Data.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-break-it-down-and-delegate\">Break it down and delegate<\/h2>\n<p>After all that is done, get your people involved. The best approach to any big problem is to break it down into smaller problems. This is the same with your information.\u00a0<\/p>\n<p>Break down your data into segments (territory, region, salesperson, industry, etc.) and assign responsibility to sales and customer service reps to review each of these records and update by a certain time. Make sure they remove all duplicate data.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-clean-organized-and-actionable-is-your-data\/\" target=\"_blank\">How clean, organized and actionable is your data?<\/a><\/em><\/strong><\/p>\n<p>Any good sales and marketing professional will tell you their jobs depend on great data. It\u2019s the core of a successful business because it contributes so much to the company\u2019s value.\u00a0<\/p>\n<p>Creating and maintaining a reliable database takes time, resources and an ongoing investment. But without that data, any automation you hope to accomplish by using all the AI tools your software vendors are rolling out will be muted. Take your data seriously and it\u2019ll pay back awesome returns.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">here<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/how-to-make-sure-your-data-is-ai-ready\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That\u2019s great and exciting. But there\u2019s one thing in the way: our data.\u00a0 Ultimately, all the technology in the world isn\u2019t worth the investment if the data it relies on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7032,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to make sure your data is AI-ready - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/how-to-make-sure-your-data-is-ai-ready\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make sure your data is AI-ready\" \/>\n<meta property=\"og:description\" content=\"Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. 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