Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including:<\/p>\n
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- Style recommendations.<\/li>\n
- Brand preferences.<\/li>\n
- Generative AI for product search.<\/li>\n
- Virtual try-on technology.<\/li>\n<\/ul>\n
Why we care<\/strong>. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences.<\/p>\n
Style recommendations.\u00a0<\/strong>Google is testing Style Recommendations, now accessible to signed-in U.S. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. For instance, when users search for specific apparel like shoes, they\u2019ll find the Style Recommendations section. Here, they can offer ratings with thumbs up or thumbs down, or swipe right or left to get personalized results.<\/p>\n
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How it works.<\/strong>\u00a0Shoppers who aren\u2019t satisfied with the results or would prefer to continue browsing can rate more items and immediately view another set of results \u2014 a throwback to the early days of Netflix and Amazon. Additionally, the search engine will provide style recommendations based on past preferences and interactions.<\/p>\n
Managing style recommendations.<\/strong>\u00a0Customers who have rated items incorrectly or don\u2019t want to see personalized shopping results can manage their preferences. This is done by tapping the three dots next to the \u201cGet style recommendations\u201d section and choosing personalization options in the \u201cAbout this result\u201d panel.<\/p>\n
Brand preferences.<\/strong>\u00a0U.S. shoppers searching for apparel, shoes, or accessories on mobile browsers, desktops or the Google app can now personalize their shopping experience by selecting preferred brands. Once chosen, options from these brands will appear instantly. To manage preferences, tap the three dots next to the \u201cPopular from your favorite brands\u201d section, and access personalization options in the \u201cAbout this result\u201d panel.<\/p>\n
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<\/figure>\nImage generation.<\/strong>\u00a0Google is piloting an AI image generation tool for shopping, which is now available to all U.S. users who have opted into Search Generative Experience (SGE) within Search Labs. Someone searching for a specific item can tap \u201cGenerate images\u201d after a search to see photorealistic options matching your preferences. <\/p>\n
Virtual try-on.<\/strong>\u00a0Additionally, Google is testing a virtual try-on tool in the U.S. Clicking on the \u201ctry-on\u201d icon in shopping results will show the product on a diverse set of real models ranging in size from XXS-4XL.<\/p>\n
What Google is saying<\/strong>. Sean Scott, Google\u2019s VP\/GM Consumer Shopping, said:<\/p>\n
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- \u201cPeople shop on Google more than a billion times a day. And thanks to the Shopping Graph, they see billions of products in their results that are constantly being refreshed. In fact, every hour, more than 2 billion listings are updated with the latest information, including pricing, in-stock availability and shipping details.\u201d<\/li>\n
- \u201cSo whether you\u2019re looking for a specialty notepad from Japan, a monogrammed handbag from Paris or just a hammer from your local hardware store, the Shopping Graph can help you find it in just a few clicks. With that many options, we\u2019re focused on making it easy to find exactly what you like.\u201d<\/li>\n
- \u201cNo two shoppers are alike, which is why we\u2019re designing the shopping experience on Google so it\u2019s tailored to you.\u201d<\/li>\n<\/ul>\n
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