{"id":7055,"date":"2024-03-29T15:25:21","date_gmt":"2024-03-29T15:25:21","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/adobe-genstudio-3-key-questions-answered\/"},"modified":"2024-03-29T15:25:21","modified_gmt":"2024-03-29T15:25:21","slug":"adobe-genstudio-3-key-questions-answered","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/adobe-genstudio-3-key-questions-answered\/","title":{"rendered":"Adobe GenStudio: 3 key questions answered"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation.<\/p>\n<p>In other words, it\u2019s aimed at being an end-to-end content supply chain that, because it deploys generative AI, can be at the service of business users rather than just creative professionals. That raises questions about the ongoing status of Adobe\u2019s lucrative Creative Cloud business (Photoshop, Acrobat and other familiar applications). It also draws attention to the plethora of genAI tools, from Firefly to Adobe Express, available to Adobe customers.<\/p>\n<p>Noah Dinkin is founder and CEO of Stensul, an Adobe partner. Stensul powers no-code, drag and drop creation of emails and landing pages, and has close integrations with existing Adobe content creation tools. <\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>The initial announcements around GenStudio late last year, Dinkin recalled, implied that it was indeed a packaged collection of existing tools. \u201cIt\u2019s now becoming an actual product; a standalone product. In Adobe\u2019s vision, it leverages large pieces of existing products. I don\u2019t think it\u2019s meant to replace Creative Cloud. I think it integrates and augments Creative Cloud. Similarly, I don\u2019t think it\u2019s meant to replace Workfront.\u201d<\/p>\n<p>Dinkin also noted that Adobe is beginning to talk about the democratization that genAI brings to the content supply chain. Democratization has been a theme of Stensul\u2019s offering. \u201cBut it\u2019s a term we hadn\u2019t really seen Adobe use in the market and I\u2019m not sure if that\u2019s because they have strong center of gravity and DNA in creatives, professional creatives and Creative Cloud \u2014 or for other reasons.\u201d<\/p>\n<p>Armed with some key questions, we sat down with Don Bennion, senior director, Adobe GenStudio product marketing.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-what-is-the-status-of-genstudio-as-a-standalone-product\">1. What is the status of GenStudio as a standalone product?<\/h2>\n<p>We asked first about the apparent transition of GenStudio from a portal to access existing Adobe genAI tools to a standalone product.<\/p>\n<p>\u201cGenStudio is a standalone application that will be released in Q3,\u201d Bennion said. \u201cIt\u2019s in alpha now.\u201d Adobe does have a suite of applications to help manage the content supply chain, he continued. \u201cGenStudio will exist as a standalone application that helps bring those applications together.\u201d It integrates natively with those applications, he emphasized. \u201cIt brings new stuff to the table too.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-will-genstudio-integrate-with-third-party-applications\">2. Will GenStudio integrate with third-party applications?<\/h2>\n<p>As described at Summit, GenStudio will have close integrations, not only with Firefly, the flagship genAI suite, but with Adobe Workfront (to manage workflows and collaboration) and Adobe Experience Manager Assets (to manage the assets created). If it\u2019s being offered as a standalone product, where does that leave customers that have implemented \u2014 and are happy with \u2014 non-Adobe workflow software or a third-party DAM?<\/p>\n<p>\u201cFirst of all, Adobe GenStudio is meant to be able to be purchased without any other Adobe application,\u201d said Bennion. \u201cIt will have some lightweight pieces that allow some of those aspects to work; for example, there will be a lightweight approval flow even if you don\u2019t have Workfront. Workfront would be more robust. There\u2019s also a lightweight asset portal called Content Hub.\u201d<\/p>\n<p>Deeper integrations with third-party applications is something Adobe is working on. \u201cBut the vision is for this to be able to integrate with the customer\u2019s ecosystem of products.\u201d<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/adobe-continues-to-roll-out-genai-capabilities-across-its-platform\/\">Adobe continues to roll out genAI capabilities across its platform<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-is-there-a-tension-between-democratizing-content-creation-and-serving-the-professional-creative-audience\">3. Is there a tension between democratizing content creation and serving the professional creative audience?<\/h2>\n<p>Adobe\u2019s origins, of course, are in the applications that now exist in Creative Cloud.  That business was Adobe\u2019s bread and butter before it began its data journey with the purchase of Omniture in 2009 and it remains a major source of revenue. Does it make sense to be on a mission to put creative in the hands of ordinary business users?<\/p>\n<p>\u201cWe\u2019ve spoken to a lot of customers, creatives and agencies at this conference and one of the themes is that generative AI is transforming the business for everybody,\u201d said Bennion. \u201cPeople understand that if they don\u2019t embrace this transformation, they won\u2019t be able to evolve. This will change, potentially, how content gets creative.\u201d<\/p>\n<p>Brands and agencies are under immense pressure to create more content and meet the demands of personalization at scale. \u201cThe only way that happens,\u201d Bennion said, \u201cis if certain tasks get automated; if folks can self-serve who couldn\u2019t self-serve before. I think that\u2019s helping people realize that new tools are needed, different ways of working are required.\u201d<\/p>\n<p>In other words, Adobe GenStudio will not be at the root of disrupting traditional approaches to creative. They\u2019ve been disrupted anyway. <\/p>\n<p>\u201cAbsolutely. It\u2019s happening. And we need to participate in it ourselves so that we can continue to serve the needs of creatives and marketers, be a part of that transformation, and make sure it\u2019s happening in a way that\u2019s supporting them.\u201d<\/p>\n<p>Pricing for GenStudio will be available closer to release date.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/increasing-email-click-throughs-best-of-the-martechbot\/\" target=\"_blank\">Increasing email click-throughs:\u00a0<strong>Best<\/strong>\u00a0of the\u00a0<strong>MarTechBot<\/strong><\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/adobe-genstudio-3-key-questions-answered\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. In other words, it\u2019s aimed at being an end-to-end content [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7056,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adobe GenStudio: 3 key questions answered - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/adobe-genstudio-3-key-questions-answered\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe GenStudio: 3 key questions answered\" \/>\n<meta property=\"og:description\" content=\"Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. 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