{"id":7094,"date":"2024-04-03T18:27:00","date_gmt":"2024-04-03T18:27:00","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/can-adobe-help-fix-it\/"},"modified":"2024-04-03T18:27:00","modified_gmt":"2024-04-03T18:27:00","slug":"can-adobe-help-fix-it","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/can-adobe-help-fix-it\/","title":{"rendered":"Can Adobe help fix it?"},"content":{"rendered":"


\n<\/p>\n

\n

Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space \u2014 the \u201ccontent supply chain\u201d as Adobe now calls it \u2014 referred to as \u201ca mess.\u201d And it\u2019s getting messier. Problems that already existed will actually scale because of the speed and volume at which generative AI creates new content assets.<\/p>\n

Nevertheless, the consensus seemed to be that Adobe is right to highlight these challenges and that, by continuing to build bridges between Creative Cloud and Experience Cloud, it is contributing to what one day might look like at a solution.<\/p>\n

(Interviews have been edited for length and clarity.)<\/p>\n

<\/p>\n

Algolia: Adobe is enabling efficiencies for brands<\/h2>\n

Piyush Patel, chief strategic business development officer at Algolia, has been involved in the Adobe ecosystem for some time, working with Adobe partner Sapient and later leading Capgemini\u2019s Adobe practice.<\/p>\n

Q: <\/strong>What is Algolia\u2019s proffer?<\/p>\n

A: <\/strong>The idea among marketers has been, I know this customer, I am going to create an experience for them. Well, there\u2019s 8 billion people in the world; you can\u2019t create 8 billion experiences. The tools have been moving towards determining automatically what people want to see. Adobe Real-Time CDP can understand you from all the different touchpoints of Adobe. But, where they have a gap, the biggest touchpoint where the most intent is collected, is when a user searches for something \u2014 specifically looking for one thing. The user tells you what they want rather than the marketing determining what to put in front of the user. What we\u2019ve been doing is figuring out how to merge those two things.<\/p>\n

Adobe Target knew something you did, something you clicked on; we knew something you searched for; we\u2019ve brought all that together. Search is not just \u201cfind me red boots.\u201d You want to be smart about it \u2014 we leverage AI to say, what does \u201cred boots\u201d mean? Where else have they clicked? What have they bought before? Take all these data elements and the search result for \u201cred boots\u201d should be different for one user than for another.<\/p>\n

Q: <\/strong>And search can get quite complicated for purchases beyond \u201cred boots,\u201d like what do I need for a camping trip or skiing trip?<\/p>\n

A: <\/strong>Yes, we have a session tomorrow with Norwegian Cruise Line, one of our customers. How they leverage us with Adobe is, you\u2019re looking at destinations, stops on the way, ratings and reviews, availability, cabin sizes, prices \u2014 there\u2019s a lot of content to consume and as a brand you want to surface that to guide the customer towards a decision.<\/p>\n

Q: <\/strong>What has struck you about Adobe\u2019s announcements at this year\u2019s Summit?<\/p>\n

A: <\/strong>When they talk about the workflow, they\u2019re enabling companies to be more efficient about it \u2014 the work was broken down into silos before. They\u2019ve done a good job over the last five years, with the integration with Workfront and everything else, to make the internal creation of content and experience process more efficient for brands.<\/p>\n

Dig deeper: Adobe continues to roll out genAI capabilities across its platform<\/a><\/em><\/strong><\/p>\n

Claravine: Creative Cloud and Experience Cloud finally coming together<\/h2>\n

Chris Comstock, chief growth officer at Claravine, spent several years at Adobe, becoming a senior product manager, before arriving at Claravine via Bitly and Oracle.<\/p>\n

Q: <\/strong>First, tell us about Claravine.<\/p>\n

A: <\/strong>We\u2019ve been around for almost 10 years; initially it was an Adobe Analytics tracking code solution. We\u2019ve transitioned into pure marketing taxonomy\/metadata management selling into the enterprise. We\u2019re an Adobe partner helping standardize metadata and naming conventions in Adobe Experience Manager.<\/p>\n

With genAI creating more content, the mess just becomes bigger. Some of these big brands have thousands of assets sitting in their DAM. We are their single source of truth for everything marketing taxonomy and metadata.<\/p>\n

Q:<\/strong> But Adobe Experience Manager does have AI-powered asset tagging already, doesn\u2019t it?<\/p>\n

A: <\/strong>Yes. We are complementary. There are business requirements the AI is not necessarily going to know, so we are helping them manage that. We are also helping them manage change, so if they switch agencies they can onboard their new agency into our solution.<\/p>\n

Q: <\/strong>Claravine itself is not a DAM though?<\/p>\n

A: <\/strong>No. We are just focused on that metadata. We integrate into a DAM.\u00a0<\/p>\n

Q: <\/strong>Adobe\u2019s demonstrations of the impact genAI can have on the content supply chain are impressive, but don\u2019t problems come along with the scale?<\/p>\n

A: <\/strong>As you start to do personalization, you\u2019ve got a thousand assets times a thousand ad units, and different publishers. That complexity no one is talking about. Nobody controls Google, Meta, CTV, all these platforms. It just gets messy; in fact, it\u2019s getting messier. It\u2019s easy to create the assets but someone\u2019s still got to create the campaigns.<\/p>\n

We help teams to understand what assets should be used for what audiences. Where assets are curated for a specific market, we can help teams use those assets correctly.<\/p>\n

Q: <\/strong>What is the most interesting development you\u2019ve been hearing about at Summit?<\/p>\n

A: <\/strong>I spent some time at Adobe and back then we talked about Creative Cloud and Experience Cloud coming together, and I think they\u2019re finally coming together. The planning, the workflow, Firefly \u2014 they\u2019re getting to the promise of those tools bridging together, where you\u2019ve got the creative teams working in the system connecting to analytics and measurement and the operations teams. Those things are starting to be connected together in a more seamless way.<\/p>\n

Dig deeper: Adobe: Enhancements to B2B and CDP offerings<\/a><\/em><\/strong><\/p>\n

Stensul: Adobe is shining a spotlight on problems<\/h2>\n

Stensul began as a startup helping teams to collaborate on email creation without a need for coding skills. It has since expanded its offering to landing pages and it integrates with a range of Adobe applications. Noah Dinkin is founder and CEO.<\/p>\n

Q: <\/strong>For all the excitement about genAI, it surely places a greater strain on the content supply chain?<\/p>\n

A: <\/strong>From our perspective, we appreciate that someone with a very large megaphone (Adobe) is shining a big spotlight pointing at content supply chain problems. This is not a sustainable way of operating at the pace things are growing. We would say the exact same things.<\/p>\n

Q: <\/strong>At one time, the problem with content was that it couldn\u2019t keep up with personalization. Now the pendulum has swung; assets can be created at scale, but can people keep up with review, approval and so on?<\/p>\n

A: <\/strong>Review, approval and staying within brand guardrails \u2014 not just the color palette, but tone of voice. In a technologist\u2019s utopia, the machine will optimize everything and potentially optimize away the specialness about this brand versus that brand. Does it all end up homogeneous?<\/p>\n

In the near term and perhaps for years, there will be many human eyes on things before they go out the door.<\/p>\n

Q: <\/strong>Stensul must be looking closely at the GenStudio announcement<\/a>?<\/p>\n

A: <\/strong>The problem space that \u201ccontent supply chain\u201d talks about, we live that world. That\u2019s what we\u2019ve been trying to get people to pay attention to. It\u2019s B2B, it\u2019s B2C,\u00a0and it\u2019s a mess everywhere, regardless of channel. It\u2019s a question of what depth of mess. The way to solve it is to democratize who can actually create things; the way that\u2019s going to fly in a company of size is that you\u2019ll need guardrails, and Stensul has extremely robust guardrails at a granular level.<\/p>\n\n

GenStudio recognizes that the approach needs to be more radical than just incremental efficiencies. Bringing comments into the right rail in Photoshop doesn\u2019t solve the problem. We already integrate with the products that GenStudio sits on top of, or integrates with. As GenStudio becomes a real product, I\u2019m sure there will be APIs and we\u2019re figuring that out.\u00a0<\/p>\n

\n
\n
\n

Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space \u2014 the \u201ccontent supply chain\u201d as Adobe now calls it \u2014 referred to as \u201ca mess.\u201d And it\u2019s getting messier. Problems that already existed will actually scale because of […]<\/p>\n","protected":false},"author":3,"featured_media":7095,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nCan Adobe help fix it? - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/can-adobe-help-fix-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Adobe help fix it?\" \/>\n<meta property=\"og:description\" content=\"Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space \u2014 the \u201ccontent supply chain\u201d as Adobe now calls it \u2014 referred to as \u201ca mess.\u201d And it\u2019s getting messier. Problems that already existed will actually scale because of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/can-adobe-help-fix-it\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-03T18:27:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1096\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Can Adobe help fix it?\",\"datePublished\":\"2024-04-03T18:27:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/\"},\"wordCount\":1349,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/\",\"url\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/\",\"name\":\"Can Adobe help fix it? - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1\",\"datePublished\":\"2024-04-03T18:27:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1\",\"width\":1920,\"height\":1096},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can Adobe help fix it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Can Adobe help fix it? - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/can-adobe-help-fix-it\/","og_locale":"en_US","og_type":"article","og_title":"Can Adobe help fix it?","og_description":"Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space \u2014 the \u201ccontent supply chain\u201d as Adobe now calls it \u2014 referred to as \u201ca mess.\u201d And it\u2019s getting messier. Problems that already existed will actually scale because of […]","og_url":"https:\/\/okdesign.ca\/en\/can-adobe-help-fix-it\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-04-03T18:27:00+00:00","og_image":[{"width":1920,"height":1096,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg","type":"image\/jpeg"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"Can Adobe help fix it?","datePublished":"2024-04-03T18:27:00+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/"},"wordCount":1349,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/","url":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/","name":"Can Adobe help fix it? - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1","datePublished":"2024-04-03T18:27:00+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/can-adobe-help-fix-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1","width":1920,"height":1096},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/can-adobe-help-fix-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"Can Adobe help fix it?"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/Adobe-summit-2024-1.jpg?fit=1920%2C1096&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=7094"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/7095"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=7094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=7094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=7094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}