{"id":7121,"date":"2024-04-05T15:33:38","date_gmt":"2024-04-05T15:33:38","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/chase-launches-media-network\/"},"modified":"2024-04-05T15:33:38","modified_gmt":"2024-04-05T15:33:38","slug":"chase-launches-media-network","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/chase-launches-media-network\/","title":{"rendered":"Chase launches media network"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>This week, Chase launched Chase Media Solutions, its new digital media business. It\u2019s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers.<\/p>\n<p>Chase acquired transaction-based digital advertising platform Figg in 2022 \u2014 a key component in Chase\u2019s two-sided commerce platform.<\/p>\n<p><strong>Why we care.<\/strong> Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. RMNs are attractive to advertisers who can send targeted ads based on the retailers\u2019 deep knowledge of their customers, especially loyalty customers.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/why-we-care-about-retail-media-networks\/\">Why we care about retail media networks<\/a><\/em><\/strong><\/p>\n<p><strong>Data.<\/strong> Chase\u2019s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. RMNs have that data too, but only within their specific stores and owned channels. Chase customers have purchase histories across retailers and other businesses they buy from.<\/p>\n<p><strong>Non-retail media platform.<\/strong> \u201cOur deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,\u201d said Rich Muhlstock, President of Chase Media Solutions, in a release. \u201cLike retailers, we have first-party data and a dedicated audience. But what sets us apart is the unrivaled scale and insights from our customers \u2013 having long-served as a trusted guide for their financial decisions. Chase reaches across brands, merchants and shopping verticals, providing a comprehensive view of purchase behavior; this strengthens the degree of personalization, helping brands deliver offers that stoke consumer interests.\u201d<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/2024-predictions-retail-media-networks\/\">2024 Predictions: Retail media networks<\/a><\/em><\/strong><\/p>\n<p><strong>Early adopters.<\/strong> Pilot partners include Air Canada, Solo Stove, Blue Bottle and Whataburger, all who ran 30-day campaigns through Chase Media Solutions.<\/p>\n<hr\/>\n<hr\/>\n<p>\u201cThe Chase team succeeded in creating a thoughtful, targeted offer that exceeded our expectations,\u201d said Scott O\u2019Leary, vice president of loyalty and product for Air Canada, in a release. \u201cTwo distinct offer constructs drove incremental revenue and awareness for Air Canada amongst Chase\u2019s cardmember base. These tests clearly demonstrated the potential of the Chase Media Solutions channel, and we look forward to working together more in the future.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/chase-launches-media-network\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, Chase launched Chase Media Solutions, its new digital media business. It\u2019s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 \u2014 a key component in Chase\u2019s two-sided commerce platform. Why we care. Over the last several [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7122,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chase launches media network - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/chase-launches-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chase launches media network\" \/>\n<meta property=\"og:description\" content=\"This week, Chase launched Chase Media Solutions, its new digital media business. It\u2019s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 \u2014 a key component in Chase\u2019s two-sided commerce platform. Why we care. Over the last several [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/chase-launches-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T15:33:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Chase launches media network\",\"datePublished\":\"2024-04-05T15:33:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/\"},\"wordCount\":357,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/\",\"url\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/\",\"name\":\"Chase launches media network - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2024-04-05T15:33:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/chase-launches-media-network\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/chase-launches-media-network\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chase launches media network\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Chase launches media network - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/chase-launches-media-network\/","og_locale":"en_US","og_type":"article","og_title":"Chase launches media network","og_description":"This week, Chase launched Chase Media Solutions, its new digital media business. It\u2019s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 \u2014 a key component in Chase\u2019s two-sided commerce platform. Why we care. Over the last several [&hellip;]","og_url":"https:\/\/okdesign.ca\/en\/chase-launches-media-network\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-04-05T15:33:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg","type":"image\/jpeg"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"Chase launches media network","datePublished":"2024-04-05T15:33:38+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/"},"wordCount":357,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/","url":"https:\/\/okdesign.ca\/chase-launches-media-network\/","name":"Chase launches media network - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1","datePublished":"2024-04-05T15:33:38+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/chase-launches-media-network\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/chase-launches-media-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"Chase launches media network"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/online-shopping-funnel-purchase-stock-1920.jpg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=7121"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/7122"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=7121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=7121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=7121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}