{"id":7142,"date":"2024-04-09T11:15:28","date_gmt":"2024-04-09T11:15:28","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/4-ways-new-data-cloud-features-help-you-personalize-ads\/"},"modified":"2024-04-09T11:15:28","modified_gmt":"2024-04-09T11:15:28","slug":"4-ways-new-data-cloud-features-help-you-personalize-ads","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/4-ways-new-data-cloud-features-help-you-personalize-ads\/","title":{"rendered":"4 Ways New Data Cloud Features Help You Personalize Ads"},"content":{"rendered":"


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\"Salesforce\"Salesforce<\/figure>\n

What\u2019s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here\u2019s the scoop on our\u00a0latest releases and updates<\/a>\u00a0\u2014 and what they can do for your business.<\/p>\n

Companies are now prioritizing first-party customer data in their marketing campaigns. However,\u00a0changes in data privacy laws<\/a>, not to mention the fast-approaching\u00a0cookieless future<\/a>, make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.<\/p>\n

In December,\u00a0we announced new<\/a>\u00a0Data Cloud integrations with Google Display & Video 360 and LinkedIn. These integrations help companies connect their first-party data and execute automated,\u00a0personalized advertising campaigns<\/a>.<\/p>\n

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Let\u2019s take a look at how these innovations will help your advertising efforts.<\/p>\n

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Don\u2019t follow the pack \u2014 be a leader<\/strong>
Read the 2024 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.<\/p>\n

Open the report<\/a><\/strong><\/p>\n<\/blockquote>\n

What is first-party data advertising?<\/h2>\n

First-party data advertising<\/a>\u00a0uses information collected directly from your company\u2019s customers or users to personalize and target advertising efforts. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging.\u00a0<\/p>\n

In contrast to third-party data, customers consent to you using their first-party data, which your company directly manages. This leads to customer trust, as well as compliance with privacy regulations.<\/p>\n

By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience.<\/p>\n

What our new Data Cloud updates mean for your business<\/h2>\n

As you explore how first-party data advertising can help your company, we want to make sure we tell you both the what and the why behind these new innovations. So what do these\u00a0Marketing Cloud<\/a>\u00a0updates mean for you? You can improve the way you interact with your customers and your marketing systems, to do things like:<\/p>\n