![\"Right](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/01\/right-side-badge-img-418x338.png.webp?resize=418%2C338&ssl=1\"\/){kind=icon}
![\"Right](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/01\/right-side-badge-img-418x338.png.webp?resize=418%2C338&ssl=1\"){kind=icon}
<\/figure>\n<\/div>\nMartech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. So here, in alphabetical order, are MarTech\u2019s CRM experts to follow.<\/p>\n
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Jeroen Corthout\u00a0<\/h2>\n\n![\"Jeroen\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/jeroen-338x338.jpeg.webp?resize=338%2C338&ssl=1\"\/)
![\"Jeroen\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/jeroen-338x338.jpeg.webp?resize=338%2C338&ssl=1\")
<\/figure>\n<\/div>\nJeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. Known for his expertise in the SaaS field, he is a regular conference speaker. He is also host of the \u201cFounder\u2019s Coffee Podcast,\u201d where he interviews fellow software company founders.<\/p>\n
<\/p>\n
\nSarah Franklin\u00a0<\/h2>\n\n![\"Sarah](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/sarah-franklin.jpeg.webp?resize=300%2C300&ssl=1\"\/)
![\"Sarah](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/sarah-franklin.jpeg.webp?resize=300%2C300&ssl=1\")
<\/figure>\n<\/div>\nSarah is the new CEO of Lattice, a company specializing in people management and performance software. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world\u2019s most influential CMOs three years in a row.<\/p>\n
\nBen McCarthy<\/h2>\n\n![\"McCarthy\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/McCarthy-600x600.jpeg.webp?resize=600%2C600&ssl=1\"\/)
![\"McCarthy\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/McCarthy-600x600.jpeg.webp?resize=600%2C600&ssl=1\")
<\/figure>\n<\/div>\nBen, AKA \u201cSalesforce Ben,\u201d is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem.<\/p>\n
\nEldad Postan-Koren<\/h2>\n\n![\"Eldad\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/eldad-600x600.jpeg.webp?resize=600%2C600&ssl=1\"\/)
![\"Eldad\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/eldad-600x600.jpeg.webp?resize=600%2C600&ssl=1\")
<\/figure>\n<\/div>\nEldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd.<\/p>\n
\nAli Schwanke\u00a0<\/h2>\n\n![\"Ali\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/ali.jpg.webp?resize=400%2C400&ssl=1\"\/)
![\"Ali\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/ali.jpg.webp?resize=400%2C400&ssl=1\")
<\/figure>\n<\/div>\nAli is a MarTech contributor<\/a> and the founder of Simple Strat<\/a>, a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series \u201cHubSpot Hacks.\u201d This makes sense as she\u2019s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more<\/p>\n
\nDharmesh Shah\u00a0<\/h2>\n\n![\"Dharmesh\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/Dharmesh.jpeg.webp?resize=448%2C448&ssl=1\"\/)
![\"Dharmesh\"](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/Dharmesh.jpeg.webp?resize=448%2C448&ssl=1\")
<\/figure>\n<\/div>\nThe founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book \u201cInbound Marketing: Get Found Using Google, Social Media and Blogs,\u201d with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com<\/a>, a popular startup blog with over 350,000 members in its online community. An active member of the Boston area entrepreneurial community, he is an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.<\/p>\n
\nPatrick van Deursen<\/h2>\n\n![\"Patrick](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/Patrick-van-Deursen-600x600.jpeg.webp?resize=600%2C600&ssl=1\"\/)
![\"Patrick](\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/04\/Patrick-van-Deursen-600x600.jpeg.webp?resize=600%2C600&ssl=1\")
<\/figure>\n<\/div>\nPatrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn\u2019t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.\u00a0<\/p>\n
<\/p>\n
\n\n\nFuel for your marketing strategy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n
\n<\/div>\n
<\/figure>\n<\/div>\nJeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. Known for his expertise in the SaaS field, he is a regular conference speaker. He is also host of the \u201cFounder\u2019s Coffee Podcast,\u201d where he interviews fellow software company founders.<\/p>\n
<\/p>\n
\n
Sarah Franklin\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nSarah is the new CEO of Lattice, a company specializing in people management and performance software. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world\u2019s most influential CMOs three years in a row.<\/p>\n
\nBen McCarthy<\/h2>\n\n<\/figure>\n<\/div>\nBen, AKA \u201cSalesforce Ben,\u201d is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem.<\/p>\n
\nEldad Postan-Koren<\/h2>\n\n<\/figure>\n<\/div>\nEldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd.<\/p>\n
\nAli Schwanke\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nAli is a MarTech contributor<\/a> and the founder of Simple Strat<\/a>, a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series \u201cHubSpot Hacks.\u201d This makes sense as she\u2019s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more<\/p>\n
\nDharmesh Shah\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nThe founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book \u201cInbound Marketing: Get Found Using Google, Social Media and Blogs,\u201d with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com<\/a>, a popular startup blog with over 350,000 members in its online community. An active member of the Boston area entrepreneurial community, he is an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.<\/p>\n
\nPatrick van Deursen<\/h2>\n\n<\/figure>\n<\/div>\nPatrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn\u2019t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.\u00a0<\/p>\n
<\/p>\n
\n\n\nFuel for your marketing strategy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n
\n<\/div>\n
<\/figure>\n<\/div>\nSarah is the new CEO of Lattice, a company specializing in people management and performance software. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world\u2019s most influential CMOs three years in a row.<\/p>\n
\n
Ben McCarthy<\/h2>\n\n<\/figure>\n<\/div>\nBen, AKA \u201cSalesforce Ben,\u201d is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem.<\/p>\n
\nEldad Postan-Koren<\/h2>\n\n<\/figure>\n<\/div>\nEldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd.<\/p>\n
\nAli Schwanke\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nAli is a MarTech contributor<\/a> and the founder of Simple Strat<\/a>, a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series \u201cHubSpot Hacks.\u201d This makes sense as she\u2019s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more<\/p>\n
\nDharmesh Shah\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nThe founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book \u201cInbound Marketing: Get Found Using Google, Social Media and Blogs,\u201d with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com<\/a>, a popular startup blog with over 350,000 members in its online community. An active member of the Boston area entrepreneurial community, he is an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.<\/p>\n
\nPatrick van Deursen<\/h2>\n\n<\/figure>\n<\/div>\nPatrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn\u2019t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.\u00a0<\/p>\n
<\/p>\n
\n\n\nFuel for your marketing strategy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n
\n<\/div>\n
<\/figure>\n<\/div>\nBen, AKA \u201cSalesforce Ben,\u201d is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem.<\/p>\n
\n
Eldad Postan-Koren<\/h2>\n\n<\/figure>\n<\/div>\nEldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd.<\/p>\n
\nAli Schwanke\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nAli is a MarTech contributor<\/a> and the founder of Simple Strat<\/a>, a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series \u201cHubSpot Hacks.\u201d This makes sense as she\u2019s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more<\/p>\n
\nDharmesh Shah\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nThe founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book \u201cInbound Marketing: Get Found Using Google, Social Media and Blogs,\u201d with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com<\/a>, a popular startup blog with over 350,000 members in its online community. An active member of the Boston area entrepreneurial community, he is an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.<\/p>\n
\nPatrick van Deursen<\/h2>\n\n<\/figure>\n<\/div>\nPatrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn\u2019t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.\u00a0<\/p>\n
<\/p>\n
\n\n\nFuel for your marketing strategy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n
\n<\/div>\n
<\/figure>\n<\/div>\nEldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He has a background in entrepreneurship and has been involved in various ventures, including serving as the first COO of DreaMed Diabetes and working on Value Creation at OurCrowd.<\/p>\n
\n
Ali Schwanke\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nAli is a MarTech contributor<\/a> and the founder of Simple Strat<\/a>, a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series \u201cHubSpot Hacks.\u201d This makes sense as she\u2019s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more<\/p>\n
\nDharmesh Shah\u00a0<\/h2>\n\n<\/figure>\n<\/div>\nThe founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book \u201cInbound Marketing: Get Found Using Google, Social Media and Blogs,\u201d with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com<\/a>, a popular startup blog with over 350,000 members in its online community. An active member of the Boston area entrepreneurial community, he is an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.<\/p>\n
\nPatrick van Deursen<\/h2>\n\n<\/figure>\n<\/div>\nPatrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn\u2019t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.\u00a0<\/p>\n
<\/p>\n
\n\n\nFuel for your marketing strategy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n
\n<\/div>\n
<\/figure>\n<\/div>\nAli is a MarTech contributor<\/a> and the founder of Simple Strat<\/a>, a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series \u201cHubSpot Hacks.\u201d This makes sense as she\u2019s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more<\/p>\n The founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book \u201cInbound Marketing: Get Found Using Google, Social Media and Blogs,\u201d with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com<\/a>, a popular startup blog with over 350,000 members in its online community. An active member of the Boston area entrepreneurial community, he is an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.<\/p>\n Patrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn\u2019t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.\u00a0<\/p>\n <\/p>\n Fuel for your marketing strategy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n \n<\/div>\n
\nDharmesh Shah\u00a0<\/h2>\n
<\/figure>\n<\/div>\n
\nPatrick van Deursen<\/h2>\n
<\/figure>\n<\/div>\n