{"id":7182,"date":"2024-04-11T19:02:35","date_gmt":"2024-04-11T19:02:35","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/ai-powered-martech-releases-and-news-april-11\/"},"modified":"2024-04-11T19:02:35","modified_gmt":"2024-04-11T19:02:35","slug":"ai-powered-martech-releases-and-news-april-11","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/ai-powered-martech-releases-and-news-april-11\/","title":{"rendered":"AI-powered martech releases and news: April 11"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>A marketing campaign using AI to help dogs in shelters get adopted? You better believe I\u2019m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand\u2019s global ad reach to create picture-perfect and location-specific ads for dogs needing a home.\u00a0<\/p>\n<p>The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog. Then, it refines all the features to create a professional quality image that looks like the dog available for adoption. It can reposition the dogs into different poses and create assets that can be used in any PEDIGREE advertisement.\u00a0\u00a0<\/p>\n<p>Even cooler, IMHO, the dogs in the ads are based on the viewer\u2019s location and switched out in real-time when a dog is adopted.\u00a0<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"B X GLMTokg2iWQ HpS6UekWHZ7t6ZNHraUquYV14CD8t4BPTgdiFyEHzPIVAMqGSRsa5B1riUHDq68twhzrVFDxeGWmX4g0WCiZQREEZvF8AZNxQlYyAwKdUgKOAUWniAn5s1XIyugLymnxDUpZqI0\" src=\"https:\/\/lh7-us.googleusercontent.com\/b-x-GLMTokg2iWQ_hpS6UekWHZ7t6ZNHraUquYV14CD8t4BPTgdiFyEHzPIVAMqGSRsa5B1riUHDq68twhzrVFDxeGWmX4g0WCiZQREEZvF8AZNxQlYyAwKdUgKOAUWniAn5s1XIyugLymnxDUpZqI0\"\/><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/b-x-GLMTokg2iWQ_hpS6UekWHZ7t6ZNHraUquYV14CD8t4BPTgdiFyEHzPIVAMqGSRsa5B1riUHDq68twhzrVFDxeGWmX4g0WCiZQREEZvF8AZNxQlYyAwKdUgKOAUWniAn5s1XIyugLymnxDUpZqI0\" alt=\"B X GLMTokg2iWQ HpS6UekWHZ7t6ZNHraUquYV14CD8t4BPTgdiFyEHzPIVAMqGSRsa5B1riUHDq68twhzrVFDxeGWmX4g0WCiZQREEZvF8AZNxQlYyAwKdUgKOAUWniAn5s1XIyugLymnxDUpZqI0\"\/><figcaption class=\"wp-element-caption\"><em>image via PEDIGREE and Nexus Studios<\/em><\/figcaption><\/figure>\n<hr\/>\n<hr\/>\n<p>Now, here are this week\u2019s AI-powered martech releases and news:<\/p>\n<ul>\n<li><strong>Dovetail\u2019s <\/strong>Channels takes large volumes of customer feedback and uncovers patterns in real-time. It processes high-volume, continuous user feedback, and data sets such as support tickets, app reviews, and Net Promoter Score\/Customer Satisfaction Score (NPS\/CSAT) responses. Channels analyzes and classifies incoming data making it easier to identify patterns before they become problems.<\/li>\n<li><strong>Operative\u2019s <\/strong>Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow.<\/li>\n<li><strong>Quickplay\u2019s<\/strong> Curator Assistant search capabilities can create storefront rails that contain titles more likely to engage consumers.\u00a0<\/li>\n<li><strong>EXL <\/strong>and <strong>Quilt.AI<\/strong> have partnered to merge EXL\u2019s deep data, AI and industry expertise with Quilt.AI\u2019s AI-powered platform which uses big data to find human insights and cultural understanding.<\/li>\n<li><strong>WPP <\/strong>and <strong>Google Cloud<\/strong> integrated Google\u2019s Gemini models with WPP Open, WPP\u2019s intelligent marketing operating system. Customers can use Google Cloud\u2019s gen AI tools with WPP\u2019s proprietary marketing and advertising data to create brand- and product-specific content. They can also find behavior patterns in target audiences. This increases the ability to predict and explain content effectiveness, and to optimize campaigns with adaptive processes.<\/li>\n<li><strong>Lytics <\/strong>and <strong>Pantheon <\/strong>customers now have free access to Lytics\u2019 Personalization Engine. This helps digital marketing teams the ability to execute website personalization in days and leverage generative AI technology.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Fuel for your marketing strategy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&gl=US&ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&ssl=1\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tConstantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/ai-powered-martech-releases-and-news-april-11\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A marketing campaign using AI to help dogs in shelters get adopted? You better believe I\u2019m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand\u2019s global ad reach to create picture-perfect and location-specific ads for dogs needing a home.\u00a0 The Adoptable technology, from Nexus Studios, takes amateur dog [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5538,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI-powered martech releases and news: April 11 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/ai-powered-martech-releases-and-news-april-11\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-powered martech releases and news: April 11 - OK Design\" \/>\n<meta property=\"og:description\" content=\"A marketing campaign using AI to help dogs in shelters get adopted? 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