{"id":7243,"date":"2024-04-17T14:52:43","date_gmt":"2024-04-17T14:52:43","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/growthloop-and-transunion-partner-to-improve-audience-reach\/"},"modified":"2024-04-17T14:52:43","modified_gmt":"2024-04-17T14:52:43","slug":"growthloop-and-transunion-partner-to-improve-audience-reach","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/growthloop-and-transunion-partner-to-improve-audience-reach\/","title":{"rendered":"GrowthLoop and TransUnion partner to improve audience reach"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop\u2019s CDP capabilities and TransUnion\u2019s TruAudience Marketing Solutions. TruAudience\u2019s identity graph is based on data from more than 98% of U.S. consumers.<\/p>\n<p>The problem that is the focus of this partnership is the reported low match rate between a business\u2019s first-party data and the third-party data from advertising platforms like Google and Facebook. This can lead to campaigns reaching non-optimal audiences. The claim is that GrowthLoop users, by having access to TransUnion\u2019s data, will be able to achieve better identity resolution and enhanced audience reach.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/transunion-unveils-enhanced-identity-graph-for-marketers\/\" target=\"_blank\"><strong>TransUnion<\/strong>\u00a0unveils enhanced identity graph for marketers<\/a><\/em><\/strong><\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Benefits of GrowthLoop\u2019s Enhanced Match Rate. <\/strong>Enhanced Match Rate, as the new capability is called, is aimed at:<\/p>\n<ul>\n<li>Engaging higher percentages of target audiences on paid channels.<\/li>\n<li>Better suppressing current customers or recent purchasers.<\/li>\n<li>Supporting more seamless cross-channel experiences.<\/li>\n<li>Driving more meaningful data from campaigns.<\/li>\n<\/ul>\n<p>The solution will be available to GrowthLoop customers in the first half of 2024.<\/p>\n<hr\/>\n<hr\/>\n<p><strong>Why we care.<\/strong> Marketers are not giving up on audience reach just because third-party cookies are set to be deprecated on Chrome. Among the many alternatives are identity graphs that can match data from different sources to a unified profile. TransUnion, with its background in credit reporting, is just one of the businesses out there sitting on a ton of audience data. Make that data accessible in a CDP and just maybe you\u2019ll be reaching the right audience \u2014 and in a privacy-compliant way.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&gl=US&ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kim Davis\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&ssl=1\" alt=\"Kim Davis\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tKim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.<\/p>\n<p>Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/growthloop-and-transunion-partner-to-improve-audience-reach\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop\u2019s CDP capabilities and TransUnion\u2019s TruAudience Marketing Solutions. TruAudience\u2019s identity graph is based on data from more than 98% of U.S. consumers. The problem that is the focus of this partnership [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7244,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GrowthLoop and TransUnion partner to improve audience reach - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/growthloop-and-transunion-partner-to-improve-audience-reach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GrowthLoop and TransUnion partner to improve audience reach - OK Design\" \/>\n<meta property=\"og:description\" content=\"Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop\u2019s CDP capabilities and TransUnion\u2019s TruAudience Marketing Solutions. TruAudience\u2019s identity graph is based on data from more than 98% of U.S. consumers. 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