{"id":7319,"date":"2024-04-23T13:48:21","date_gmt":"2024-04-23T13:48:21","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/3-considerations-before-leaving-your-martech-vendor\/"},"modified":"2024-04-23T13:48:21","modified_gmt":"2024-04-23T13:48:21","slug":"3-considerations-before-leaving-your-martech-vendor","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/3-considerations-before-leaving-your-martech-vendor\/","title":{"rendered":"3 considerations before leaving your martech vendor"},"content":{"rendered":"


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Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? <\/p>\n

Marketers understand that not all of their relationships are perfect. Team members might talk the talk but not walk the walk. Affiliates may overpromise but underdeliver. Instead of propping you on a warm pillow of comfort, your support folks could be blowing smoke up your \u2014 well, you get the picture.\u00a0<\/p>\n

If you find yourself in that frame of mind, here are three things to consider before pulling the plug.<\/p>\n

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1. Have you outgrown your current solution?<\/h2>\n

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. However, your vendor could begin tailoring their solutions to a smaller market. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization\u2019s efficiency. It\u2019s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place.\u00a0<\/p>\n

Survey the organizations and partners you collaborate with to determine how the tool works for them. Carefully weigh the pros and cons of your tool against a list of competitive ones. If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it\u2019s time to say goodbye.\u00a0<\/p>\n

Dig deeper: A 5-step guide to retiring martech tools without disrupting operations<\/a><\/em><\/strong><\/p>\n

2. Has your vendor changed their product or marketing strategy?<\/h2>\n

After your company invests in marketing technology, you might think your research into such solutions is over. But think again on that one and not just because of FOMO.\u00a0<\/p>\n

As a marketer, you know that just subscribing to your provider\u2019s blog or email newsletter will not keep you fully updated on changes to your provider\u2019s product or solution roadmap. Also, subscribe to product updates and maintenance releases and huddle often with everyone engaged in day-to-day development. The issues they have, when considered together, will give you hints about the direction your provider might take.\u00a0<\/p>\n

Whether you decide to become a company stalker is up to you, but if you look carefully, your vendor could be:<\/p>\n