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Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023<\/a>. Over the years, Facebook advertising has evolved to better serve its billions of users. Along the way, marketers have also had to keep growing to ensure they still know how to advertise on Facebook to get the desired results.<\/p>\n This blog will walk you through the latest tips, tricks, and techniques for advertising on Facebook in 2024.<\/p>\n Whether you\u2019re a veteran marketer or starting out as fresh as a daisy, this FB advertising guide will tell you:<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: Get the Facebook advertising cheat sheet for 2022.<\/span><\/strong> The free resource includes key audience insights, recommended ad types, and tips for success.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Facebook ads are posts that businesses pay for to show Facebook users products or services.<\/p>\n They come in various formats, such as images, videos, or carousels. Like Instagram, Facebook ads appear throughout the app, including in users\u2019 feeds, Stories<\/a>, Messenger<\/a>, Marketplace<\/a>, and more.<\/p>\n Facebook ads are typically targeted to users based on their:<\/p>\n Businesses set an ad budget and bid for each click or thousand impressions the ad receives.<\/p>\n Facebook ads often look similar to normal posts but always include a \u201csponsored\u201d label to show they\u2019re ads. They also tend to include more features than regular posts, like CTA buttons, links, and product catalogs.<\/p>\n If you want to get your brand in front of more users, ads should be a component of any Facebook marketing<\/a> strategy. Find more helpful Facebook marketing tips here<\/a>.<\/p>\n There\u2019s no hard and fast rule when it comes to Facebook ad budgets<\/a>.<\/p>\n The cost of Facebook ads<\/a> depends on several variables, including:<\/p>\n Knowing how to advertise on Facebook starts with knowing the types of Facebook ads available to you.<\/p>\n You can choose between different Facebook ad types and formats to suit your campaign goals, including:<\/p>\n The wide range of Facebook ad formats<\/a> means you can choose the best ad type that matches your business goal. <\/p>\n Each ad has a different set of CTAs to guide users to the next steps. When you\u2019re creating these, make sure you get your Facebook ad sizes and specs right<\/a>!<\/p>\n Here are each of Facebook\u2019s ad formats explained in more detail:<\/p>\n Image ads are Facebook\u2019s most basic ad format. They let businesses promote their products, services, or brands using single images. Image ads can be used across different ad types, placements, and aspect ratios.<\/p>\n Image ads are a good fit for campaigns with strong, static visual content. These images could be made from illustrations, design, or photography.<\/p>\n You can create one with just a few clicks by boosting an existing post<\/a> with an image from your Facebook Page.<\/p>\n\n
What are Facebook ads?<\/span><\/h2>\n
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How much does it cost to advertise on Facebook?<\/span><\/h2>\n
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Types of Facebook ads<\/span><\/h2>\n
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Image ads<\/h3>\n