{"id":7419,"date":"2024-05-01T14:08:35","date_gmt":"2024-05-01T14:08:35","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/using-video-in-email-to-engage-customers-and-close-deals\/"},"modified":"2024-05-01T14:08:35","modified_gmt":"2024-05-01T14:08:35","slug":"using-video-in-email-to-engage-customers-and-close-deals","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/using-video-in-email-to-engage-customers-and-close-deals\/","title":{"rendered":"Using video in email to engage customers and close deals"},"content":{"rendered":"
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One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder to master, we have to make every \u201csend\u201d count.\u00a0<\/p>\n
Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue. <\/p>\n
Below are three ways to use video specifically in sales emails to help you close deals.<\/p>\n
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Uses for video in sales campaigns to close deals<\/h2>\n
1. Behind the scenes video walkthroughs<\/h3>\n<\/figure>\n
Giving a potential buyer the opportunity to fully understand the offer brings a lot of trust to the exchange between customer and company. As you know, trust is an essential ingredient to closing any sort of deal, and creating new deals in the future.\u00a0<\/p>\n
Video makes that easier than ever. Bring your offer to life by walking your potential customer through a demo of all the ins and outs of the product.\u00a0<\/p>\n
Within the video, showcase your offer visually. Highlight:<\/p>\n
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How your ideal customer will use the product.<\/li>\n
The products most enticing features and the benefits the customer will receive.<\/li>\n
The process of purchasing.<\/li>\n<\/ul>\n
These are things that may inhibit someone from making a purchase because they can sometimes be hard to fully explain through written words only. In fact, some potential customers may prefer to learn visually. Creating and sending out these video walkthroughs of the offer allows your potential customer to understand the offer completely before making a purchase.<\/p>\n
2. Video testimonials<\/h3>\n
As any marketer learns quickly, just because someone expressed interest in a product, service, or offer, doesn\u2019t mean they are actively engaged in moving through the customer journey. You\u2019ve got to find a way to build trust fast so the prospect stays engaged and interested.<\/p>\n
That\u2019s where video testimonials come in.\u00a0<\/p>\n
In general, testimonials show prospects the transformation that is possible with your offer. They showcase your customer\u2019s background, specific challenges, why they chose your offer, and the results they were able to achieve with it.<\/p>\n
However, video testimonials do something that written testimonials can\u2019t. Video allows your customer to see and hear the sincerity<\/em> of the person. The potential customer is now in the driver\u2019s seat and has the power to decide what they relate to and what\u2019s not relatable about your current customer.<\/p>\n
In sales, relatability is everything. People want to buy from people they trust. Again, we need to build trust quickly, and seeing and hearing someone they relate to in the video testimonial does just that.<\/p>\n
3. Customer service follow-up<\/h3>\n
If you want more sales, encourage your customer support channels to use more video in their email correspondence.\u00a0<\/p>\n
Video builds trust fast, making it an incredibly effective way to create connection, brand loyalty, and close deals quicker when customers contact support.<\/p>\n
It doesn\u2019t matter whether your business qualifies as B2B or B2C. Every customer and every business owner or employee is a human. When it comes to communication, it\u2019s all a human to human experience.\u00a0<\/p>\n
Using video software (see below) can help us create those experiences easily, affordably, and quickly.\u00a0<\/p>\n
Let\u2019s look at an example of the difference a video can make in enhancing the customer service experience and making sales.<\/p>\n
\u201cA potential lead named Shahara emails customer support asking about the difference between two products.. The customer service representative sends a canned reply explaining the difference between the products. The tone of the email is friendly and supportive. It answers the question as thoroughly as possible without asking Shahara for more information. Shahara reads it and clicks on the product that feels like the right choice, but instead of buying, she leaves the tab open to make a decision later. Logically, she has all the information to make the decision. Emotionally, she doesn\u2019t feel connected to the product.\u201d<\/p>\n
Now let\u2019s look at this same example, with video.<\/p>\n
\u201cA potential lead named Shahara emails customer support asking about the difference between two products. The customer service representative sends a personalized video titled \u201cShahara! Great question.\u201d Inside the video, the rep gives a high level overview of the products and explains what type of customer is best suited for each offer. The rep also invites Shahara to ask any further questions and thanks her for her interest in the products. Overall, the rep comes off as excited and eager to help. <\/p>\n
\u201cLogically, Shahara now has all the information needed to make the decision. Watching the video, she also feels welcomed, cared for, and like a real human. Emotionally, this brings up feelings of trust about the company. She is now confident in which purchase she should complete. In fact, the video reply was so well received, she tells a friend who also purchases one of the products in question.\u201d<\/p>\n
As you can see, creating a positive customer service experience with video not only leads to sales, but can even lead to referrals.<\/p>\n
Recommended video software<\/h2>\n
There are countless options on the market today to record and host video. When it comes to email marketing, choose what is easiest for you and the individual campaign.\u00a0<\/p>\n
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<\/figure>\n![\"Tgjs2cOdc](\"https:\/\/lh7-us.googleusercontent.com\/tgjs2cOdc_yzpdnKjtol3s1r1VX9lBbQNn7B_qGTBaeCV2PEk9HWQ-pKq3g-Y_qcPd55OWJZGz6AjNzcpfsnuhO4hjAnWru8BiyJWhbqo1JrbOSC4uULZK_99VWRs20qwJCaBfQxrTnCCbEXo6RecpQ\"\/)
![\"Tgjs2cOdc](\"https:\/\/lh7-us.googleusercontent.com\/tgjs2cOdc_yzpdnKjtol3s1r1VX9lBbQNn7B_qGTBaeCV2PEk9HWQ-pKq3g-Y_qcPd55OWJZGz6AjNzcpfsnuhO4hjAnWru8BiyJWhbqo1JrbOSC4uULZK_99VWRs20qwJCaBfQxrTnCCbEXo6RecpQ\")
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