{"id":7425,"date":"2024-05-01T16:19:11","date_gmt":"2024-05-01T16:19:11","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-launches-new-ai-powered-features-for-performance-max-campaigns\/"},"modified":"2024-05-01T16:19:11","modified_gmt":"2024-05-01T16:19:11","slug":"google-launches-new-ai-powered-features-for-performance-max-campaigns","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/google-launches-new-ai-powered-features-for-performance-max-campaigns\/","title":{"rendered":"Google launches new AI-powered features for Performance Max campaigns"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\">The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.<\/h2>\n<div class=\"dateline\">\n\t\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/martech.org\/author\/danny-goodwin\/\" title=\"Posts by Danny Goodwin\" rel=\"author\">Danny Goodwin<\/a> on May 1, 2024 at 11:54 am | Reading time: 2 minutes \t\t\t\t\t<\/div>\n<p>\t\t\t\t\t<!-- ShareThis BEGIN --><\/p>\n<p>\t<!-- ShareThis END --><\/p>\n<p><!-- MarTechBot modal--><\/p>\n<div class=\"modal modal-lg fade\" id=\"MarTechBotModal\" tabindex=\"-1\" aria-labelledby=\"exampleModalLabel\" aria-hidden=\"true\">\n<div class=\"modal-dialog\">\n<div class=\"modal-content\">\n<div class=\"modal-body\">\n<div class=\"wpaicg-chat-shortcode\" data-user-bg-color=\"#c6c6c6\" data-color=\"#000000\" data-fontsize=\"16\" data-use-avatar=\"0\" data-user-avatar=\"https:\/\/martech.org\/wp-content\/plugins\/gpt3-ai-content-generator-premium\/admin\/images\/default_profile.png\" data-you=\"You\" data-ai-avatar=\"https:\/\/martech.org\/wp-content\/plugins\/gpt3-ai-content-generator-premium\/admin\/images\/chatbot.png\" data-ai-name=\"MarTechBot\" data-ai-bg-color=\"#ffffff\" data-nonce=\"65b0b4af08\" data-post-id=\"391593\" data-url=\"https:\/\/martech.org\/google-launches-new-ai-powered-features-for-performance-max-campaigns\" data-bot-id=\"0\" data-width=\"100%\" data-height=\"600px\" data-footer=\"true\" data-has-bar=\"true\" data-speech=\"\" data-voice=\"\" data-elevenlabs-model=\"\" data-voice-error=\"1\" data-typewriter-effect=\"\" data-typewriter-speed=\"1\" data-text_height=\"100\" data-text_rounded=\"10\" data-chat_rounded=\"10\" data-voice_service=\"\" data-voice_language=\"en-US\" data-voice_name=\"en-US-Studio-M\" data-voice_device=\"\" data-voice_speed=\"1\" data-voice_pitch=\"0\" data-openai_model=\"tts-1\" data-openai_voice=\"alloy\" data-openai_output_format=\"mp3\" data-openai_voice_speed=\"1.0\" data-openai_stream_nav=\"0\" data-type=\"shortcode\">\n<div class=\"wpaicg-chat-shortcode-content\">\n<ul class=\"wpaicg-chat-shortcode-messages\">\n<li style=\"background: #ccf5e1; padding: 10px;border-radius: unset;font-size: 11px;font-style: italic;\">\n<p>\n                <span class=\"wpaicg-chat-message\"><br \/>\n                    Please note that your conversations will be recorded.                <\/span>\n                <\/p>\n<\/li>\n<li class=\"wpaicg-ai-message\" style=\"color: #000000; font-size: 16px; background-color: #ffffff\">\n<p>\n                <strong style=\"float: left\" class=\"wpaicg-chat-avatar\"><br \/>\n                    MarTechBot:                <\/strong><br \/>\n                <span class=\"wpaicg-chat-message\"><br \/>\n                    I am trained on the MarTech.org archives, ask me anything!                <\/span>\n            <\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p><!-- Conversation Starters --><br \/>\n<span class=\"wpaicg-bot-thinking\" style=\"padding-left: 20px;color: #ff3838;\">MarTechBot is thinking\u00a0<span class=\"wpaicg-jumping-dots\"><span class=\"wpaicg-dot-1\">.<\/span><span class=\"wpaicg-dot-2\">.<\/span><span class=\"wpaicg-dot-3\">.<\/span><\/span><\/span><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- End MarTechBot modal--><\/p>\n<div itemprop=\"articleBody\" class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p>Google Ads introduced six new AI-powered features for Performance Max campaigns.<\/p>\n<ul>\n<li><strong>Customer Value mode.\u00a0<\/strong>This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers.<\/li>\n<li><strong>Customer retention goal.<\/strong>\u00a0This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered by AI. <\/li>\n<li><strong>Detailed demographics.<\/strong>\u00a0Data on age and gender groups is rolling out now. You will be able to find it in<em>\u00a0audience insights<\/em>. It is intended to help create ads better targeted at particular groups.<\/li>\n<li><strong>Budget pacing insights.<\/strong>\u00a0You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance. Google believes this will aid in identifying potential areas for strategic budget shifts.<\/li>\n<li><strong>Account-level IP address exclusions.<\/strong>\u00a0PMax advertisers can now exclude specific IP addresses (e.g., your company), reducing wasted budget on unwanted ad interactions.<\/li>\n<li><strong>Final URL expansion.<\/strong>\u00a0This new PMax feature, in beta, lets you test whether \u201creplacing your final URL with a more relevant landing page from your website drives stronger results,\u201d according to Google. \u201cOpting into the Final URL expansion experiment will split your traffic, dedicating a portion of your budget to testing this feature while tracking results alongside your original setup.\u201d<\/li>\n<\/ul>\n<hr\/>\n<hr\/>\n<p><strong>Why we care.<\/strong>\u00a0You\u2019ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&gl=US&ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2022\/04\/danny-goodwin-search-engine-land-senior-editor-338x338-1.jpg.webp?resize=140%2C140&ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2022\/04\/danny-goodwin-search-engine-land-senior-editor-338x338-1.jpg.webp?resize=140%2C140&ssl=1\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tDanny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land\u2019s roster of subject-matter experts. He also helps program our conference series, SMX \u2013 Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><!-- .body_copy --><\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-launches-new-ai-powered-features-for-performance-max-campaigns\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 at 11:54 am | Reading time: 2 minutes Please note that your conversations will be recorded. MarTechBot: I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking\u00a0&#8230; Google Ads [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7426,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google launches new AI-powered features for Performance Max campaigns - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/google-launches-new-ai-powered-features-for-performance-max-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google launches new AI-powered features for Performance Max campaigns - OK Design\" \/>\n<meta property=\"og:description\" content=\"The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. 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