{"id":7436,"date":"2024-05-02T18:09:21","date_gmt":"2024-05-02T18:09:21","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/ai-powered-martech-releases-and-news-may-2\/"},"modified":"2024-05-02T18:09:21","modified_gmt":"2024-05-02T18:09:21","slug":"ai-powered-martech-releases-and-news-may-2","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/ai-powered-martech-releases-and-news-may-2\/","title":{"rendered":"AI-powered martech releases and news: May 2"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course!<\/p>\n<p>We will start with Meta \u2014 which has been injecting AI into all its customer-facing surfaces. The \u201cInstagram header \u2026 features a side-scrolling list of prompts for interacting with the AI: \u2018Imagine rooftop gardens,\u2019 \u2018advice for the modern stoic,\u2019 \u2018anime reels,\u2019 writes <a rel=\"nofollow noopener\" href=\"https:\/\/www.fastcompany.com\/91113437\/ai-making-meta-apps-basically-unusable\" target=\"_blank\">Fast Company\u2019s Scott Nover<\/a>. He is rightfully amazed that a company with 15 years of data on him came up with suggestions that perfectly targeted topics he isn\u2019t interested in. So far he hasn\u2019t been the victim of any hallucinations, but cites some of the many other people who have.<\/p>\n<p>And speaking of AI cluelessness \u2026 Last week, a group called Catholic Answers put up a chatbot named Justin to answer questions. In no time at all Justing had ordained itself and was diverting from church teachings by saying it was OK to baptize someone with Gatorade. The group very quickly defrocked Justin and put more guardrails in place. They are working on a new and improved version and I can\u2019t wait.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<hr\/>\n<hr\/>\n<p>Now, here are this week\u2019s AI-powered martech releases, features and upgrades.\u00a0<\/p>\n<ul>\n<li><strong>StreamAlive<\/strong> added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based on presentation topic and audience type (e.g. corporate employees, students, etc.). Audience interactions are captured and visualized in StreamAlive\u2019s existing suite of visual interactions such as Wonder Words (wordclouds) and Talking Tiles.<\/li>\n<li><strong>Iterable <\/strong>added two functions to its customer engagement platform. Journey Assist uses prompt-based AI to create custom-designed journeys or efficiently enhance existing ones.\u00a0 Smart Segmentation simplifies building instant customer segments by unifying and activating data.<\/li>\n<li><strong>Tealium\u2019s <\/strong>Tealium for AI is a suite of customer data collection, management and activation solutions. Functions include collecting consented, real-time, and comprehensive customer data collection across all devices and platforms. Mitigating AI compliance risks in consent integration, encryption, filtering, and orchestration through actions like blocking non-consented data from AI models. Labeling customer data and enriching it with contextual information, such as metadata, visitor profiles, and audience badges. Automating standardization, transformation, error management, and enrichment for incoming customer data right from the source.<\/li>\n<li><strong>Toast\u2019s <\/strong>Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data.\u00a0<\/li>\n<li><strong>Zingtree\u2019s<\/strong> AI CX toolkit includes CX Answers which uses CX-specific Large Language Models (LLMs) to help customers and agents find accurate information; CX Actions a no-code workflow layer that can automate critical business actions, such as appointment scheduling, billing inquiries, refunds, and returns.\u00a0<\/li>\n<li><strong>Tunnl\u2019s <\/strong>Reach &amp; Frequency provides audience-based linear TV exposure measurement and optimization. It measures impressions, reach and frequency on linear TV. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels.\u00a0<\/li>\n<li><strong>Monocle<\/strong> is an AI-powered promotion platform. It connects to a brand\u2019s store and email\/SMS platforms, delivering a performance snapshot alongside a granular analysis of promotion indicators impacting brand performance such as online revenue, budget spent on promotions to date, average incentives given to customers, customer lifetime value, and more.<\/li>\n<li><strong>AdGPT <\/strong>can automate digital ad creation for SMBs. It lets users create high-finish ads, without any previous advertising experience, that are optimized for digital platforms, including Facebook, Instagram, X (Twitter), Google, Taboola and Outbrain. It can also generate 100 complete and unique ads in seconds based on simple user prompts.\u00a0<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&#038;ssl=1\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tConstantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/ai-powered-martech-releases-and-news-may-2\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course! We will start with Meta \u2014 which has been injecting AI into all its customer-facing surfaces. The \u201cInstagram header \u2026 features a side-scrolling list of prompts for interacting with the AI: \u2018Imagine rooftop gardens,\u2019 \u2018advice for the modern stoic,\u2019 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5538,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI-powered martech releases and news: May 2 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/ai-powered-martech-releases-and-news-may-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-powered martech releases and news: May 2\" \/>\n<meta property=\"og:description\" content=\"What do Facebook-parent Meta and the Catholic faith have in common? 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