{"id":7445,"date":"2024-05-03T05:20:11","date_gmt":"2024-05-03T05:20:11","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/airbnbs-global-marketing-icons-campaign-strategy\/"},"modified":"2024-05-03T05:20:11","modified_gmt":"2024-05-03T05:20:11","slug":"airbnbs-global-marketing-icons-campaign-strategy","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/airbnbs-global-marketing-icons-campaign-strategy\/","title":{"rendered":"Airbnb’s Global Marketing ‘Icons’ Campaign Strategy"},"content":{"rendered":"


\n<\/p>\n

\n

<\/p>\n

Airbnb<\/a> has unveiled a bold new global marketing campaign that transcends traditional boundaries. With a strategic pivot towards brand building initiated in 2021, the company has embarked on an ambitious journey to redefine itself as a hub for not only stays but also unique experiences. This transformative vision was showcased at a flagship event in Los Angeles, where Airbnb CEO Brian Chesky articulated the future direction of the brand. The campaign, centred around the innovative \u2018Icons\u2019 product, aims to capture the essence of Airbnb\u2019s evolution and its commitment to creating unforgettable travel experiences.<\/p>\n

Airbnb\u2019s Evolution in the Travel Industry<\/h2>\n

Airbnb\u2019s ascent within the travel industry is a testament to its innovative approach and adaptability. From its inception in 2007, when two hosts opened their San Francisco home, Airbnb has burgeoned into a global phenomenon. The platform\u2019s strategic shift from performance channels to brand marketing in 2021 marked a significant pivot. This repositioning has allowed Airbnb to expand its offerings beyond mere accommodation. The introduction of \u2018Icons\u2019 highlights Airbnb\u2019s commitment to experiences, propelling the brand towards a future where it is synonymous not just with places to stay, and the changing demands of travel culture.<\/p>\n

The Launch of Airbnb\u2019s Icons<\/h2>\n

Airbnb\u2019s \u2018Icons\u2019 offers its guests the chance to immerse themselves in extraordinary experiences beyond accommodation. This product enhancement is a culmination of a decade\u2019s worth of brand evolution, now allowing users to engage with the platform in unprecedented ways. Icons are not mere listings; they are gateways to once-in-a-lifetime experiences. From the floating house featured in Disney<\/a> Pixar\u2019s \u2018Up\u2019 to an intimate gig with Kevin Hart, these offerings are designed to captivate and inspire. The Icons initiative also includes stays in culturally significant locations, such as the Muse d\u2019Orsay during the Olympic Opening Ceremony, showcasing Airbnb\u2019s commitment to creating unique experiences that resonate on a global scale. With Icons, Airbnb is not just facilitating accommodation; it is crafting narratives and enabling once-in-a-lifetime experiences.<\/p>\n

\t\t\t\t\t<\/p>\n

\t\t\t\t\t<\/p>\n

Localising for a Global Audience<\/h2>\n

Airbnb\u2019s localisation strategy is a masterclass in cultural adaptation. Recognizing that a mere translation of their platform would not suffice, Airbnb has delved into the nuances of linguistic and cultural diversity. The company ensures that content resonates with local dialects and cultural contexts, displaying prices in regional currencies and tailoring experiences to align with local customs and preferences. This meticulous approach extends to understanding payment preferences and communication styles unique to each market. By embedding these cultural considerations into their platform, Airbnb has successfully fostered a sense of familiarity and ease for users worldwide. The result is a seamless, culturally congruent experience that not only invites but celebrates the diversity of its global audience, setting a new benchmark for international market engagement.<\/p>\n

Supporting Features for the Icons Campaign<\/h2>\n

To complement the Icons campaign, Airbnb has introduced innovative features that enhance group travel planning. Shared wishlists enable collaborative decision-making, allowing friends and family to contribute to the trip\u2019s itinerary. The revamped Messages tab facilitates group communication with hosts, streamlining the exchange of information. Additionally, AI-suggested quick replies assist hosts in providing prompt responses to common queries. These features, alongside digital postcards for trip invitations, exemplify Airbnb\u2019s commitment to simplifying the travel experience. By focusing on the nuances of group dynamics, Airbnb ensures that the journey to experiencing an Icon is as memorable as the stay itself.<\/p>\n

Assessing the Campaign\u2019s Success<\/h2>\n

The Icons campaign\u2019s triumph is reflected in Airbnb\u2019s impressive metrics. The experiential push led to a staggering 4.7 million page views for the Barbie<\/a> Dreamhouse listing alone, without any marketing spend. In India, a key market, growth soared by 30% year-on-year. Overall, Airbnb\u2019s nights and experiences booked increased by 14% in 2023, with full-year revenue rising by 18%. These figures emphasise the campaign\u2019s ability to attract new audiences and retain user engagement. Airbnb\u2019s strategic reallocation of marketing resources towards Icons has not only elevated brand awareness but also significantly contributed to the company\u2019s revenue growth.<\/p>\n

Actionable Insights for Marketers from Airbnb\u2019s Strategy<\/h2>\n

Marketers can glean from Airbnb\u2019s strategy the importance of creating immersive brand experiences that resonate globally. Emphasizing community and authenticity, while localizing content, can significantly enhance customer engagement and brand loyalty, driving both awareness and revenue in a competitive digital landscape.<\/p>\n

\t<\/p>\n

<\/p>\n

\n

Subscribe to get your daily business insights<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Airbnb has unveiled a bold new global marketing campaign that transcends traditional boundaries. With a strategic pivot towards brand building initiated in 2021, the company has embarked on an ambitious journey to redefine itself as a hub for not only stays but also unique experiences. This transformative vision was showcased at a flagship event in […]<\/p>\n","protected":false},"author":3,"featured_media":7446,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nAirbnb's Global Marketing 'Icons' Campaign Strategy - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/airbnbs-global-marketing-icons-campaign-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbnb's Global Marketing 'Icons' Campaign Strategy\" \/>\n<meta property=\"og:description\" content=\"Airbnb has unveiled a bold new global marketing campaign that transcends traditional boundaries. With a strategic pivot towards brand building initiated in 2021, the company has embarked on an ambitious journey to redefine itself as a hub for not only stays but also unique experiences. This transformative vision was showcased at a flagship event in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/airbnbs-global-marketing-icons-campaign-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-03T05:20:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Airbnb’s Global Marketing ‘Icons’ Campaign Strategy\",\"datePublished\":\"2024-05-03T05:20:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/\"},\"wordCount\":732,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/\",\"url\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/\",\"name\":\"Airbnb's Global Marketing 'Icons' Campaign Strategy - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1\",\"datePublished\":\"2024-05-03T05:20:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Airbnb’s Global Marketing ‘Icons’ Campaign Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Airbnb's Global Marketing 'Icons' Campaign Strategy - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/airbnbs-global-marketing-icons-campaign-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Airbnb's Global Marketing 'Icons' Campaign Strategy","og_description":"Airbnb has unveiled a bold new global marketing campaign that transcends traditional boundaries. With a strategic pivot towards brand building initiated in 2021, the company has embarked on an ambitious journey to redefine itself as a hub for not only stays but also unique experiences. This transformative vision was showcased at a flagship event in […]","og_url":"https:\/\/okdesign.ca\/en\/airbnbs-global-marketing-icons-campaign-strategy\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-03T05:20:11+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg","type":"image\/jpeg"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"Airbnb’s Global Marketing ‘Icons’ Campaign Strategy","datePublished":"2024-05-03T05:20:11+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/"},"wordCount":732,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/","url":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/","name":"Airbnb's Global Marketing 'Icons' Campaign Strategy - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1","datePublished":"2024-05-03T05:20:11+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/airbnbs-global-marketing-icons-campaign-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"Airbnb’s Global Marketing ‘Icons’ Campaign Strategy"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/02-The-Up-House-Icons-Airbnb-Credit-Ryan-Lowry-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=7445"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/7446"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=7445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=7445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=7445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}