{"id":7500,"date":"2024-05-08T16:32:25","date_gmt":"2024-05-08T16:32:25","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation\/"},"modified":"2024-05-08T16:32:25","modified_gmt":"2024-05-08T16:32:25","slug":"constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation\/","title":{"rendered":"Constant Contact launches automated tools for brand consistency and campaign creation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact\u2019s AI capabilities.<\/p>\n<p><strong>What is BrandKit? <\/strong>Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns. This obviates the need to manually upload fonts, colors and images for new emails or other content. It also maintains brand consistency across campaigns.<\/p>\n<p><strong>What is Campaign Builder?<\/strong> Campaign Builder offers not only AI-powered content creation but also the capability of identifying the best channels to reach a desired audience. Integrating with Constant Contact\u2019s CDP, it claims to be able to generate campaign recommendations in minutes. These include recommendations for best content, most appropriate channel and communication timing. <\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Why we care.<\/strong> It\u2019s worth observing that BrandKit can presumably support brand consistency only if the assets on which it is trained are consistent in the first place. Nevertheless, this looks like a big time saver, especially for brands that boast a marketing department of one or two people or those that have, in <a rel=\"nofollow noopener\" href=\"https:\/\/www.constantcontact.com\/blog\/small-business-now-report\/?utm_source=pr&utm_medium=pressrelease&utm_campaign=CB_MLP\" target=\"_blank\">Constant Contact\u2019s words<\/a>, less than an hour each day for marketing.<\/p>\n<hr\/>\n<hr\/>\n<p>The same goes for Campaign Builder. In a release, a Constant Contact customer said that Campaign Builder can create a week\u2019s worth of marketing content in three seconds. That may be hard to believe, but if it takes less than an hour it will make life easier for smaller marketing teams.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&gl=US&ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kim Davis\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&ssl=1\" alt=\"Kim Davis\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tKim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.<\/p>\n<p>Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact\u2019s AI capabilities. What is BrandKit? Brand assets are automatically imported from web locations and used to create appropriate themes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7501,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Constant Contact launches automated tools for brand consistency and campaign creation - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Constant Contact launches automated tools for brand consistency and campaign creation - OK Design\" \/>\n<meta property=\"og:description\" content=\"Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact\u2019s AI capabilities. What is BrandKit? 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