{"id":7502,"date":"2024-05-08T16:49:06","date_gmt":"2024-05-08T16:49:06","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/curb-introduces-one-stop-advertising-solution\/"},"modified":"2024-05-08T16:49:06","modified_gmt":"2024-05-08T16:49:06","slug":"curb-introduces-one-stop-advertising-solution","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/curb-introduces-one-stop-advertising-solution\/","title":{"rendered":"Curb introduces one-stop advertising solution\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens.<\/p>\n<p>The new ad solution taps into Curb TaxiTV \u2014 original content shown on in-vehicle screens \u2014 and mobile ad units that run before, during and after rides.<\/p>\n<p>\u201cBefore CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,\u201d Liz Tamam, Curb\u2019s marketing and media director, told MarTech. \u201cThis innovative technology now enables brands to engage with their audiences through a two-way sync, offering robust addressable targeting capabilities on both Curb Taxi TV and mobile platforms.\u201d<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Why we care. <\/strong>Taxi apps and rideshare services are mobile-driven and offer sustained attention to ads when riders are in the vehicle. Ad solutions are now connecting mobile and in-vehicle screens for holistic cross-channel campaigns that last through the duration of the ride and extend to pre-ride ordering and post-ride touchpoints like digital receipts.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/lyft-introduces-in-app-ads-as-part-of-an-expanded-rider-experience\/\" target=\"_blank\"><strong><em>Lyft introduces in-app ads as part of an expanded rider experience<\/em><\/strong><\/a><\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"579\" alt=\"Curb Taxi TV And Mobile\" class=\"wp-image-391752\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-800x579.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-467x338.png.webp 467w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-156x113.png.webp 156w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-768x556.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile.png.webp 1509w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-800x579.png.webp?resize=800%2C579&ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"579\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-800x579.png.webp?resize=800%2C579&ssl=1\" alt=\"Curb Taxi TV And Mobile\" class=\"wp-image-391752\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-800x579.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-467x338.png.webp 467w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-156x113.png.webp 156w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile-768x556.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Curb-Taxi-TV-and-mobile.png.webp 1509w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><figcaption class=\"wp-element-caption\">Image: Curb.<\/figcaption><\/figure>\n<p><strong>TaxiTV.<\/strong> Curb TaxiTV is a growing network of over 15,000 in-vehicle taxi screens within licensed taxis supported by Curb. Curb includes over 100,000 taxis overall in more than 40 U.S. markets.<\/p>\n<p><strong>Mobile ads.<\/strong> Mobile ad units appear in-app when users book rides on Curb. Ads can also be served to riders post-ride through mobile receipts.\u00a0<\/p>\n<p><strong>Integrated touchpoints.<\/strong> This means that the Curb audience is engaged on multiple channels throughout their ride, and reachable on mobile before the ride and after. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable.<\/p>\n<p>Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance.<\/p>\n<p><strong>Reach and performance.<\/strong> The combined channels on mobile and in-vehicle add up to 2.3 billion impressions annually. Thus far, the company has measured a 2.3% click-through rate on ads.<\/p>\n<hr\/>\n<hr\/>\n<p>\u201cIt\u2019s no longer just about getting your message out there; it\u2019s about getting [the advertiser\u2019s] message to the right audiences and obtaining measurable data to drive action,\u201d said Taman.<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"220\" alt=\"CJC Flow Diagram\" class=\"wp-image-391753\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-800x220.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-600x165.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-200x55.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-768x211.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-1536x422.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram.png.webp 2048w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-800x220.png.webp?resize=800%2C220&ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-800x220.png.webp?resize=800%2C220&ssl=1\" alt=\"CJC Flow Diagram\" class=\"wp-image-391753\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-800x220.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-600x165.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-200x55.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-768x211.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram-1536x422.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/CJC-flow-diagram.png.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><figcaption class=\"wp-element-caption\">Image: Curb.<\/figcaption><\/figure>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/curb-introduces-one-stop-advertising-solution\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV \u2014 original content shown on in-vehicle screens \u2014 and mobile ad units that run before, during and after rides. \u201cBefore CJC, advertisers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7503,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Curb introduces one-stop advertising solution\u00a0 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/curb-introduces-one-stop-advertising-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curb introduces one-stop advertising solution\u00a0 - OK Design\" \/>\n<meta property=\"og:description\" content=\"Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. 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