It\u2019s the question that launched a thousand sleepless nights: \u201cHow often should a business post on social media?\u201d<\/p>\n
Of course, like anything worth knowing, there\u2019s no simple answer to this question. Social media platforms are constantly updating their algorithms<\/a>, adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow.<\/p>\n We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: Download our free, customizable social media calendar template<\/span><\/strong> to easily plan and schedule all your content in advance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Wondering how often to post to social media for business in 2024? While every channel has its own specifications, having an always-on presence is generally your ticket to online success.<\/p>\n Here\u2019s a quick summary of what we found:<\/p>\n Keep reading for detailed channel-by-channel recommendations.<\/p>\n Post 3-5 times per week on Instagram.<\/strong><\/p>\n Our experts recommend creating at minimum, three posts per week on Instagram. <\/strong>Ideally, these are mixed media posts (carousels, reels, static posts, etc.) Using different social media content types is especially important if you post more than three times per week.<\/p>\n Instagram Stories can be used more frequently, though Instagram\u2019s own Adam Mosseri recommends 2 Stories per day.<\/strong><\/p>\n Posting frequently on Instagram increases your chances of showing up in the Explore feed<\/strong>, being featured on another account, or appearing in the top search results for keywords you commonly use. Posting regularly is also a great way to test out what resonates with your audience.<\/strong><\/p>\n Posting too often will not lose you followers<\/strong>, adds Mosseri. In fact, the more you post, the more chances you have to be discovered. While you don\u2019t need to stress yourself unnecessarily, don\u2019t be afraid to post more often \u2014 if you have the capacity.<\/p>\n Hootsuite Social Media Manager Trish Riswick<\/a> says that smaller social media teams shouldn\u2019t be put off by this relatively high posting demand. Quality should always come before quantity<\/strong>, she says, adding, \u201cIf your social team does not have the ability to post once a day on each network, aim for every other day. Three quality posts are worth more than five low-quality posts.\u201d<\/em><\/p>\n If you think that an algorithmically controlled timeline means post-timing doesn\u2019t matter, think again. Our experiments have proven that post timing does have an impact on Instagram engagement.<\/a><\/p>\n Key Instagram statistics to keep in mind when posting:<\/strong><\/p>\n View all the latest Instagram statistics here<\/a>, and details on Instagram demographics<\/a> here.<\/p>\n Post 3-5 times per week. Or, as much as you can.<\/strong><\/p>\n While TikTok actually recommends posting 1-4 times per day<\/a>, they also say there is no limit<\/a> to the amount of organic content small businesses can create.<\/p>\n Obviously, that level of constant posting may not be realistic for everyone.<\/strong> If you\u2019re just getting started, 3-5 times per week is a great place to start. According to social media manager Brayden Cohen, \u201cTikTok is the place to test content and see what sticks or flops.\u201d<\/em><\/p>\n @duolingo get this premium content in all of our Hootsuite plans \ud83d\ude09<\/p>\n \u266c \u2013 <\/a> <\/section>\n<\/blockquote>\n<\/div>\n<\/figure>\n The TikTok algorithm is tricky<\/a>, but the more you post on a regular basis, the more likely you are to get in front of a larger audience and see what works well. Aim to post 3-5 times per week so that you\u2019re consistently staying in front of your followers.<\/strong> With each post, track the video views, engagement, and amount of time a viewer spends watching your video to get a better idea of how effective it is.<\/p>\n Using hashtags on each post can also help your content get discovered by potential customers. Be sure to analyze the performance of each post and refine your posting strategy based on what resonates best with your audience.<\/p>\n As well, timing matters on TikTok. Tap into the best times to post on TikTok<\/a> to ensure your content reaches the most users.<\/p>\n Key TikTok statistics to keep in mind when posting:<\/strong><\/p>\n Find the latest TikTok statistics here<\/a> and learn more about TikTok for business here<\/a>.<\/p>\n Post 1-2 times per day on Facebook.<\/strong><\/p>\n Organic reach is down everywhere<\/a>, but Facebook seems to be the hardest hit. Currently, the average Facebook page post engagement rate sits at less than 1%<\/a>. These numbers aren\u2019t expected to perk up anytime soon.<\/p>\n Our experts recommend posting 1-2 times per day on Facebook. This should help you stay present in the minds of your audience, but not go so far as to overwhelm their feeds.<\/p>\n \u201cDaily posting will grow followers 4x faster than posting less than once a week. Makes sense: more visibility,\u201d <\/em>says Brayden Cohen. To keep that regular content coming, it\u2019s a good idea to create a content calendar<\/a> to stay organized. Try out our free content calendar template<\/a>, or play around with scheduling tools like Hootsuite.<\/p>\n Key Facebook statistics to keep in mind when posting:<\/strong><\/p>\n Get some more fascinating numbers in our breakdown of the latest Facebook statistics<\/a> and Facebook demographics<\/a>.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Post 2-3 times per day on X (Twitter).<\/strong><\/p>\n Things move fast on Twitter. This news-centric platform means Tweets have a short lifespan. So, you\u2019ll need to post a little more often than you do on other channels.<\/p>\n Brayden says, \u201cThis is probably the only channel I would say that quantity over quality matters.\u201d<\/em> The more you post, the more likely you are to show up in the constantly growing feed.<\/strong><\/p>\n There are plenty of power users out there. Some accounts are posting 50 or 100 times a day. If you\u2019ve got the time, we\u2019re certainly not going to stop you. But, to keep your brand\u2019s presence active and engaged on Twitter, you really don\u2019t need to drop everything and commit to a full-time gig Tweeting.<\/strong><\/p>\n In fact, for the general @Hootsuite<\/a> channel (where the audience is followers, customers, and prospects), the Hootsuite team posts 2-3 times per day.<\/p>\n Life as a SMM: pic.twitter.com\/WnMRGnRuWN<\/a><\/p>\n \u2014 Hootsuite \ud83e\udd89 (@hootsuite) April 11, 2024<\/a><\/p>\n<\/blockquote>\n Remember that, however frequently you\u2019re posting, the best practice is to follow the rule of thirds:<\/p>\n Keep in mind, engaging with your audience or other community partners is a big play with posting frequency too!<\/p>\n Key X (Twitter) statistics to keep in mind when posting:<\/strong><\/p>\n Check out our complete list of updated Twitter statistics<\/a> (and explore our guide to Twitter demographics<\/a> while you\u2019re at it!) Plus, find more X (Twitter) marketing wisdom over here.<\/a><\/p>\n Post 1-2 times per day on LinkedIn.<\/strong><\/p>\n LinkedIn itself says companies that post weekly see a 2x life in content engagement<\/a>. They also recommend posting at least once a day, even on weekends. <\/strong>Oh, and they say scheduling your posts with [amazing] partners like Hootsuite is the way to go. Hey, that\u2019s not a promo, it\u2019s literally in their documentation<\/a>. You can\u2019t argue the facts!<\/p>\n Keep in mind, LinkedIn content can live in user feeds for a long, long time.<\/strong> This is because when someone engages with your post, it will begin to show up in their connections\u2019 news feeds. Additionally, users can filter the feed by \u201ctop\u201d and \u201crecent\u201d content, which could increase the longevity of your posts if they go viral.<\/p>\n Quality over quantity matters here, so it\u2019s important to craft interesting, engaging content that is timely and relevant. Right now, LinkedIn feed filters are changing and you\u2019ll soon be able to filter your feed for topics like \u201cvideo-specific content.\u201d<\/p>\n Trish Rishwick also recommends varying your content types when posting on LinkedIn. \u201cI would avoid posting two PDFs [in one day]. Instead I might do 1 PDF and 1 poll.\u201d<\/em> This will help you see better results from multiple daily posts.<\/p>\n Hootsuite\u2019s LinkedIn account tends to fall on the more-frequent end of the posting spectrum. We generally post 2-3 times per day, and sometimes up to 5 times per day, <\/strong>depending on campaigns and events.How often to post on social media in 2024<\/span><\/h2>\n
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How often to post on Instagram<\/span><\/h3>\n
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How often to post on LinkedIn<\/span><\/h3>\n