{"id":7571,"date":"2024-05-14T11:01:03","date_gmt":"2024-05-14T11:01:03","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/hersheys-recipe-for-advertising-success-unified-clean-room-measurement\/"},"modified":"2024-05-14T11:01:03","modified_gmt":"2024-05-14T11:01:03","slug":"hersheys-recipe-for-advertising-success-unified-clean-room-measurement","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/hersheys-recipe-for-advertising-success-unified-clean-room-measurement\/","title":{"rendered":"Hershey\u2019s recipe for advertising success: Unified clean room measurement"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a rel=\"nofollow noopener\" href=\"https:\/\/liveramp.com\/lp\/wb\/hersheys-advertising-effectiveness-wb-registration\/?utm_source=thirddoormedia&amp;utm_medium=cpm&amp;utm_campaign=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene&amp;utm_content=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene-thirddoormedia-sponsored-post-2024may\" target=\"_blank\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Liveramp 20240514 1920x1080 1\" class=\"wp-image-391728\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-800x450.jpg.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-600x338.jpg.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-200x113.jpg.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-768x432.jpg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-1536x864.jpg 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1.jpg.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-800x450.jpg.webp?resize=800%2C450&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-800x450.jpg.webp?resize=800%2C450&#038;ssl=1\" alt=\"Liveramp 20240514 1920x1080 1\" class=\"wp-image-391728\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-800x450.jpg.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-600x338.jpg.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-200x113.jpg.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-768x432.jpg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1-1536x864.jpg 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-20240514-1920x1080-1.jpg.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><\/figure>\n<\/div>\n<p>Clean rooms are becoming essential for today\u2019s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal.<\/p>\n<p>Join the upcoming LiveRamp webinar <a rel=\"nofollow noopener\" href=\"https:\/\/liveramp.com\/lp\/wb\/hersheys-advertising-effectiveness-wb-registration\/?utm_source=thirddoormedia&amp;utm_medium=cpm&amp;utm_campaign=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene&amp;utm_content=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene-thirddoormedia-sponsored-post-2024may\" target=\"_blank\">Sweet Success: Hershey\u2019s Recipe to Improve Advertising Effectiveness<\/a> to hear how Hershey\u2019s drives growth with data clean rooms as a key ingredient for unified measurement and insights. You\u2019ll learn how Hershey\u2019s uses data clean rooms to:\u00a0\u00a0<\/p>\n<ul>\n<li>Build templated queries and visualizations to scale distributed analytics across walled garden clean rooms \u2013 optimizing reach, media spend, and sales\u00a0<\/li>\n<li>Gain secure access to high-value datasets across retail media, social, and CTV partners for smarter insights, activation, and measurement\u00a0<\/li>\n<li>Seamlessly connect to any partner, across any cloud \u2013 unifying measurement across its advertising network<\/li>\n<\/ul>\n<p><strong>Webinar:\u00a0 <\/strong><a rel=\"nofollow noopener\" href=\"https:\/\/liveramp.com\/lp\/wb\/hersheys-advertising-effectiveness-wb-registration\/?utm_source=thirddoormedia&amp;utm_medium=cpm&amp;utm_campaign=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene&amp;utm_content=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene-thirddoormedia-sponsored-post-2024may\" target=\"_blank\">Sweet Success: Hershey\u2019s Recipe to Improve Advertising Effectiveness<\/a><\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Date: <\/strong>May 22, 2024\u00a0<br \/><strong>Time: <\/strong>11 am\u00a0 PT \/ 2 pm\u00a0 ET<\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/liveramp.com\/lp\/wb\/hersheys-advertising-effectiveness-wb-registration\/?utm_source=thirddoormedia&amp;utm_medium=cpm&amp;utm_campaign=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene&amp;utm_content=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene-thirddoormedia-sponsored-post-2024may\" target=\"_blank\"><strong>Save your spot now<\/strong><\/a><\/p>\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Liveramp\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-Logo.png.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/Liveramp-Logo.png.webp?resize=140%2C140&#038;ssl=1\" alt=\"Liveramp\" width=\"140\" height=\"140\"\/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div>LiveRamp is the data collaboration platform of choice for the world\u2019s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases\u2014within organizations, between brands, and across its premier global network of top-quality partners. Visit us at <a rel=\"nofollow noopener\" href=\"https:\/\/liveramp.com\/?utm_source=thirddoormedia&amp;utm_medium=cpm&amp;utm_campaign=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene&amp;utm_content=2024-05-wb-8741-sweet-success-hersheys-recipe-to-improve-advertising-effectivene-thirddoormedia-logo-2024may\" target=\"_blank\">LiveRamp.com<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/hersheys-recipe-for-advertising-success-unified-clean-room-measurement\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clean rooms are becoming essential for today\u2019s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey\u2019s Recipe to Improve Advertising Effectiveness to hear how Hershey\u2019s drives growth with data clean rooms as a key ingredient for unified [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7572,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hershey\u2019s recipe for advertising success: Unified clean room measurement - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/hersheys-recipe-for-advertising-success-unified-clean-room-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hershey\u2019s recipe for advertising success: Unified clean room measurement\" \/>\n<meta property=\"og:description\" content=\"Clean rooms are becoming essential for today\u2019s marketers, offering access to critical advertising data and powerful customer insights. 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